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All Journal International Journal of Multidisciplinary: Applied Business and Education Research Journal of Language, Literature, Social and Cultural Studies Kajian Pendidikan, Seni, Budaya, Sosial dan Lingkungan
Aruku, Kalita Joseph
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Arts Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Media Literacy and Its Implications for The Understanding of Truth and Reality: A Philosophical Exploration Udoudom, Uduak; George, Kufre; Igiri, Anthony; Aruku, Kalita Joseph
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 4 No. 12 (2023): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.04.12.08

Abstract

In an era characterized by an overwhelming abundance of information and media channels, the concept of truth and reality has become increasingly complex. Media literacy, the ability to critically analyse, evaluate, and understand media messages, plays a crucial role in navigating this complexity. This paper explores the philosophical dimensions of media literacy and its implications for the understanding of truth and reality. Drawing on interdisciplinary perspectives from philosophy, communication studies, and cognitive science, this study investigates the intricate relationship between media literacy and the construction of truth and reality. By delving into various philosophical frameworks, including epistemology, ontology, and phenomenology, the research examined how individuals' media literacy skills shape their perceptions and interpretations of truth and reality. Additionally, the study examines how media literacy influences individuals' ontological understanding of reality. It explores how media messages shape and mediate individuals' perception of the world, examining the interplay between subjective experiences, social constructs, and media representations. Furthermore, the study investigated the potential for media literacy to foster a more nuanced understanding of reality, encouraging individuals to engage in critical reflexivity and challenge their preconceived notions. The findings of this study showed that media literacy plays a pivotal role in enhancing critical thinking skills and mitigating truth distortion in a post-truth society.
Nigerian music: Returning the favour of cultural imperialism? Aruku, Kalita Joseph; Ikankang, Joseph; Egere, Nicholas; Utsu, Charlse Ushie
Journal of Language, Literature, Social and Cultural Studies Vol. 3 No. 1 (2025): March 2025
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jllscs.v3i1.314

Abstract

This article explores the intricate dynamics of cultural imperialism as it pertains to the Nigerian music scene, which has become increasingly prominent on the global stage. Initially dominated by Western influences, Nigeria's musical landscape faces a transformative moment, characterized by the emergence of Afrobeat, Afropop, and other indigenous genres that blend traditional sounds with contemporary styles. Using a mixed qualitative research method that included case study, ethnography, content analysis and documents analysis we analyzed the ways in which Nigerian artists are harnessing global platforms to assert their cultural identity while simultaneously reclaiming narratives that may have been overshadowed by foreign dominance. Through examining case studies of prominent musicians and their international collaborations, we highlight Nigeria's role in reshaping global music trends and question whether this phenomenon represents a form of cultural return, a transactional exchange, or a new type of cultural imperialism in reverse. By engaging with theories of globalization, cultural exchange, and identity formation, this article seeks to contribute to the discourse on cultural power dynamics and the impact of Nigerian music on both local and global scales, ultimately posing the question: Is Nigeria returning the favor of cultural imperialism, or is it redefining the terms of engagement?
Cultural influences on crisis communication strategies in Nigeria Aruku, Kalita Joseph; Ikangkang , Joseph; Utsu, Charles Ushie; Emuru, Linus Ejunka
Journal of Language, Literature, Social and Cultural Studies Vol. 3 No. 2 (2025): July 2025
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jllscs.v3i2.350

Abstract

In an era characterized by globalization and rapid information exchange, the role of cultural influences in crisis communication strategies has become increasingly significant. This study explores the unique cultural dynamics that shape crisis communication in Nigeria, a nation marked by its rich diversity and complex socio-political landscape. Employing a case study analysis methodology, this research integrates three theoretical frameworks: Cultural Dimension Theory, Situational Crisis Communication Theory, and Social Identity Theory. These theories provide a robust foundation for understanding how cultural factors affect communication during crises and the perception of organizations by various stakeholders. Through an examination of key case studies within the Nigerian context, the findings reveal that cultural dimensions such as collectivism, power distance, and uncertainty avoidance significantly influence the efficacy of crisis communication strategies. Furthermore, the study highlights the importance of aligning communication practices with cultural expectations to foster trust and facilitate effective engagement with diverse audiences. This research contributes to the broader field of crisis communication by elucidating the intersection of culture and communication strategies, offering valuable insights for practitioners in Nigeria and beyond. By implementing these recommendations, organizations in Nigeria can enhance their crisis communication strategies, fostering greater trust and resilience in the face of adversity. Understanding and integrating cultural influences into crisis communication not only strengthens organizational reputation but also contributes to social cohesion and community well-being during challenging times.
The exploring the role of Balinese gamelan in shaping tourist experiences and tourism growth in Bali Dwipayana, I Kadek Wisnu; Wajdi, Majid; Sutiarso, M. Agus; Zulfan, Muhammad; Aruku, Kalita Joseph
Kajian Pendidikan, Seni, Budaya, Sosial dan Lingkungan Vol. 2 No. 2 (2025): September 2025
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/kpsbsl.v2i2.61

Abstract

Balinese Gamelan, as a key aspect of Balinese culture, significantly influences cultural tourism and tourist visits. This research analyzes how gamelan, an integral part of Balinese religious rituals and celebrations, contributes to a unique tourist experience. By incorporating elements such as local wisdom, cultural preservation, and the creative economy, the study shows that gamelan performances serve not only as entertainment but also as a means to introduce and preserve local traditions for visitors. Using a qualitative approach, data was collected through interviews with gamelan musicians, and tourists, along with direct observations at various cultural events. The results indicate that tourists' involvement in gamelan experiences enhances their understanding of Balinese culture and strengthens the values of cultural preservation. The research concludes that gamelan is not just a tourist attraction, it also plays an essential role in supporting sustainable tourism and raising awareness about the importance of maintaining cultural heritage in the modern era.
Co-Authors Dwipayana, I Kadek Wisnu Edim, Roselyn Edim Egere, Nicholas Emuru, Linus Ejunka Ewhenikang, Denis Inakefe George, Kufre Igiri, Anthony Ikangkang , Joseph Ikangkang, Joseph Ikankang, Joseph Itam, Barnabas Clement Majid Wajdi Mensah, Eyamba Moh Agus Sutiarso Obi, Anthony Nku Udoudom, Uduak Utsu, Charles Ushie Utsu, Charlse Ushie Utsu, Ushie Charles Zulfan, Muhammad