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All Journal International Journal of Multidisciplinary: Applied Business and Education Research Journal of Multidisciplinary Science: MIKAILALSYS Journal of Language, Literature, Social and Cultural Studies Kajian Pendidikan, Seni, Budaya, Sosial dan Lingkungan ALSYSTECH Journal of Education Technology International Journal of Humanities, Education, and Social Sciences
Aruku, Kalita Joseph
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Physics Social Sciences Other

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Media Literacy and Its Implications for The Understanding of Truth and Reality: A Philosophical Exploration Udoudom, Uduak; George, Kufre; Igiri, Anthony; Aruku, Kalita Joseph
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 4 No. 12 (2023): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.04.12.08

Abstract

In an era characterized by an overwhelming abundance of information and media channels, the concept of truth and reality has become increasingly complex. Media literacy, the ability to critically analyse, evaluate, and understand media messages, plays a crucial role in navigating this complexity. This paper explores the philosophical dimensions of media literacy and its implications for the understanding of truth and reality. Drawing on interdisciplinary perspectives from philosophy, communication studies, and cognitive science, this study investigates the intricate relationship between media literacy and the construction of truth and reality. By delving into various philosophical frameworks, including epistemology, ontology, and phenomenology, the research examined how individuals' media literacy skills shape their perceptions and interpretations of truth and reality. Additionally, the study examines how media literacy influences individuals' ontological understanding of reality. It explores how media messages shape and mediate individuals' perception of the world, examining the interplay between subjective experiences, social constructs, and media representations. Furthermore, the study investigated the potential for media literacy to foster a more nuanced understanding of reality, encouraging individuals to engage in critical reflexivity and challenge their preconceived notions. The findings of this study showed that media literacy plays a pivotal role in enhancing critical thinking skills and mitigating truth distortion in a post-truth society.
An Assessment of the Corporate Image Building Strategies Adopted at the School of Nursing, Ogoja, Cross River State Emuru, Linus Ejunka; Aruku, Kalita Joseph; Itam, Barnabas Clement; Ikangkang, Joseph
Journal of Multidisciplinary Science: MIKAILALSYS Vol 3 No 1 (2025): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v3i1.4266

Abstract

The study examined the strategies employed by the School of Nursing, Ogoja to enhance their corporate image among its various stakeholders. The main objective was to examine ways in which organisations can promote a more favourable corporate image for themselves. In order to achieve the objective, a structured questionnaire designed in a four-point Likert format was used to gather data, which were analyzed using weighted mean score and presented in frequency tables. The study population comprised students and staff members of the institution, with a sample size of 200 respondents selected through purposive and random sampling methods. The findings revealed that the School of Nursing, Ogoja lacks a well-defined public relations department, leading to ineffective communication channels and overall inadequacy in their corporate image building strategies. It was recommended that the institution should establish a dedicated public relations office to address these challenges and develop more robust and successful strategies for enhancing their corporate image.
Revaluating Igbo Political Communication: A Pathway to Achieving an Igbo Presidency Aruku, Kalita Joseph; Mensah, Eyamba; Ewhenikang, Denis Inakefe; Ikangkang, Joseph
International Journal of Humanities, Education, and Social Sciences Vol 2 No 3 (2024): International Journal of Humanities, Education, and Social Sciences
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijhess.v2i3.3793

Abstract

There have been a long cry of marginalization from the majority people in the Southeast political zone of Nigeria who are largely Igbos. This cry has been expressed through various ways ranging from a demand for a Biafra Republic and a demand for an Igbo presidency. With various attempts made to actualize this goal failing, many youths from the zone have resorted to self help which is threatening the already precarious security situation we have in the country. This paper undertakes an in-depth analysis of the Igbo political communication strategy, identifying the strengths, weaknesses, opportunities, and threats (SWOT analysis) that have hindered progress towards an Igbo presidency. The paper identified; Ineffective communication strategies, tribal and identity based political messages, lack of political co-ordination and lack of strategic partnership among other issues as the major challenges of the Igbo political communication approach. The paper concluded that the absence of a clear, well-defined message has resulted in confusion and mistrust among potential allies and supporters and the time has come for the Igbo community to revaluate and restrategize its political communication approach by adopting a more effective communication strategy, so as to increase its chances of achieving an Igbo presidency and promoting a more inclusive, and peaceful Nigeria.
Nigerian music: Returning the favour of cultural imperialism? Aruku, Kalita Joseph; Ikankang, Joseph; Egere, Nicholas; Utsu, Charlse Ushie
Journal of Language, Literature, Social and Cultural Studies Vol. 3 No. 1 (2025): March 2025
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jllscs.v3i1.314

Abstract

This article explores the intricate dynamics of cultural imperialism as it pertains to the Nigerian music scene, which has become increasingly prominent on the global stage. Initially dominated by Western influences, Nigeria's musical landscape faces a transformative moment, characterized by the emergence of Afrobeat, Afropop, and other indigenous genres that blend traditional sounds with contemporary styles. Using a mixed qualitative research method that included case study, ethnography, content analysis and documents analysis we analyzed the ways in which Nigerian artists are harnessing global platforms to assert their cultural identity while simultaneously reclaiming narratives that may have been overshadowed by foreign dominance. Through examining case studies of prominent musicians and their international collaborations, we highlight Nigeria's role in reshaping global music trends and question whether this phenomenon represents a form of cultural return, a transactional exchange, or a new type of cultural imperialism in reverse. By engaging with theories of globalization, cultural exchange, and identity formation, this article seeks to contribute to the discourse on cultural power dynamics and the impact of Nigerian music on both local and global scales, ultimately posing the question: Is Nigeria returning the favor of cultural imperialism, or is it redefining the terms of engagement?
Promoting Health Education through Effective Communication for Development Udoudom, Uduak; Igiri, Anthony; George, Kufre; Aruku, Kalita Joseph
ALSYSTECH Journal of Education Technology Vol 2 No 1 (2024): ALSYSTECH Journal of Education Technology
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/alsystech.v2i1.2399

Abstract

This conceptual research explores the pivotal role of effective communication in advancing health education for development. By examining the symbiotic relationship between communication strategies and health promotion, it unveils the potential to empower individuals and communities with the knowledge and tools necessary for healthier lives. Through an interdisciplinary approach, the study aims to elucidate how tailored communication methods, including digital platforms, social marketing, and culturally sensitive messaging, can enhance the dissemination of health information, influence behaviour change, and ultimately contribute to the holistic development of societies. In a world where health challenges remain prevalent, this research underscores the imperative of cultivating a dynamic and responsive communication framework to foster sustainable improvements in global public health.
Cultural influences on crisis communication strategies in Nigeria Aruku, Kalita Joseph; Ikangkang , Joseph; Utsu, Charles Ushie; Emuru, Linus Ejunka
Journal of Language, Literature, Social and Cultural Studies Vol. 3 No. 2 (2025): July 2025
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jllscs.v3i2.350

Abstract

In an era characterized by globalization and rapid information exchange, the role of cultural influences in crisis communication strategies has become increasingly significant. This study explores the unique cultural dynamics that shape crisis communication in Nigeria, a nation marked by its rich diversity and complex socio-political landscape. Employing a case study analysis methodology, this research integrates three theoretical frameworks: Cultural Dimension Theory, Situational Crisis Communication Theory, and Social Identity Theory. These theories provide a robust foundation for understanding how cultural factors affect communication during crises and the perception of organizations by various stakeholders. Through an examination of key case studies within the Nigerian context, the findings reveal that cultural dimensions such as collectivism, power distance, and uncertainty avoidance significantly influence the efficacy of crisis communication strategies. Furthermore, the study highlights the importance of aligning communication practices with cultural expectations to foster trust and facilitate effective engagement with diverse audiences. This research contributes to the broader field of crisis communication by elucidating the intersection of culture and communication strategies, offering valuable insights for practitioners in Nigeria and beyond. By implementing these recommendations, organizations in Nigeria can enhance their crisis communication strategies, fostering greater trust and resilience in the face of adversity. Understanding and integrating cultural influences into crisis communication not only strengthens organizational reputation but also contributes to social cohesion and community well-being during challenging times.
The exploring the role of Balinese gamelan in shaping tourist experiences and tourism growth in Bali Dwipayana, I Kadek Wisnu; Wajdi, Majid; Sutiarso, M. Agus; Zulfan, Muhammad; Aruku, Kalita Joseph
Kajian Pendidikan, Seni, Budaya, Sosial dan Lingkungan Vol. 2 No. 2 (2025): September 2025
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/kpsbsl.v2i2.61

Abstract

Balinese Gamelan, as a key aspect of Balinese culture, significantly influences cultural tourism and tourist visits. This research analyzes how gamelan, an integral part of Balinese religious rituals and celebrations, contributes to a unique tourist experience. By incorporating elements such as local wisdom, cultural preservation, and the creative economy, the study shows that gamelan performances serve not only as entertainment but also as a means to introduce and preserve local traditions for visitors. Using a qualitative approach, data was collected through interviews with gamelan musicians, and tourists, along with direct observations at various cultural events. The results indicate that tourists' involvement in gamelan experiences enhances their understanding of Balinese culture and strengthens the values of cultural preservation. The research concludes that gamelan is not just a tourist attraction, it also plays an essential role in supporting sustainable tourism and raising awareness about the importance of maintaining cultural heritage in the modern era.
Communicating Educational Research to Policymakers and the Public: Strategies for Increasing Impact and Uptake Aruku, Kalita Joseph; Utsu, Ushie Charles; Obi, Anthony Nku; Edim, Roselyn Edim
International Journal of Humanities, Education, and Social Sciences Vol 3 No 3 (2025): International Journal of Humanities, Education, and Social Sciences
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijhess.v3i3.7802

Abstract

Educational research plays a critical role in identifying effective pedagogical approaches, understanding learning challenges, and informing policy decisions aimed at improving educational outcomes, yet a persistent gap remains between the production of research findings and their uptake by key stakeholders. This study investigates the challenges and effective strategies for communicating educational research findings to policymakers, educators, parents, and the general public in Nigeria. Employing a qualitative methodology based on the analysis of 80 online documents (reports, articles, policy papers, and websites), the research examines key communication barriers, successful strategies, researcher–stakeholder engagement mechanisms, and evaluation methods. The findings underscore the need for tailored communication approaches that emphasize visual aids, storytelling, and participatory methods to enhance understanding and uptake of research evidence in policy and practice. The study recommends establishing dedicated communication channels, fostering collaborations between researchers and stakeholders, and implementing robust evaluation frameworks to ensure the effectiveness and impact of educational research dissemination efforts.
Co-Authors Dwipayana, I Kadek Wisnu Edim, Roselyn Edim Egere, Nicholas Emuru, Linus Ejunka Ewhenikang, Denis Inakefe George, Kufre Igiri, Anthony Ikangkang , Joseph Ikangkang, Joseph Ikankang, Joseph Itam, Barnabas Clement Majid Wajdi Mensah, Eyamba Moh Agus Sutiarso Obi, Anthony Nku Udoudom, Uduak Utsu, Charles Ushie Utsu, Charlse Ushie Utsu, Ushie Charles Zulfan, Muhammad