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All Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Trending: Jurnal Manajemen dan Ekonomi
Danendra Amantha Widhia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Peningkatan Kualitas Pelayanan Guna Meningkatkan Loyalitas Pelanggan di Sektor Jasa Transportasi Online Gojek Devyasri Nusa Handayani; Dewi Sri; Danendra Amantha Widhia; Mohamad Zein Saleh
Trending: Jurnal Manajemen dan Ekonomi Vol. 3 No. 1 (2025): Januari : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v3i1.3726

Abstract

This research aims to analyze a strategy to improve service quality established by PT Gojek Indonesia to increase customer loyalty. By using a qualitative approach, the results of this research show that strategies for improving technology features can improve user experience and strengthen long-term relationships with customers. Apart from that, it can provide sustainable innovation to maintain existing rivals amidst intense competition in the online transportation services sector, namely Gojek. This research provides direction for companies in developing more effective strategies in improving service quality and building customer loyalty.
Analisis Kesuksesan Pemasaran Global pada KFC : Kajian Literasi Tasya Alivia Putri; Fikri Syahrul Ramadhan; Danendra Amantha Widhia; Mohamad Zein Saleh
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 4 (2024): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i4.3521

Abstract

Global marketing has become one of the keys to success for international companies, including KFC. This article discusses KFC's success in marketing its products globally, starting from the strategies implemented to the challenges faced. This analysis includes a discussion of global marketing concepts, a brief profile of KFC, and special strategies that have made this brand known throughout the world. The research was conducted using a literature review method to understand how KFC has succeeded in adapting to different markets. It is hoped that this article will provide insight into the importance of global marketing for the success of international business.
Co-Authors Devyasri Nusa Handayani Dewi Sri Fikri Syahrul Ramadhan Mohamad Zein Saleh Tasya Alivia Putri