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All Journal Populer: Jurnal Penelitian Mahasiswa Manajemen Kreatif Jurnal Trending: Jurnal Manajemen dan Ekonomi Lareh Law Review
Annisa Novianti
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Transformasi Digital Mengubah Lanskap Bisnis UMKM di Era Teknologi Annisa Novianti; Munawaroh Munawaroh
Trending: Jurnal Manajemen dan Ekonomi Vol. 3 No. 1 (2025): Januari : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v3i1.3730

Abstract

Advances in information technology have brought major changes in various sectors, including business and the economy. Digital technology, such as the internet and platform-based applications, provides opportunities for MSMEs to expand marketing reach, increase operational efficiency and increase customer satisfaction. Digital transformation is a necessity for MSMEs to compete and adapt in the digital economy era, where information technology allows them to reach wider markets and manage business operations more efficiently. Research shows that MSMEs that utilize digital platforms tend to be more resilient in facing economic challenges, including crises. Digital transformation does not only involve technology adoption, but also changes in the culture and mindset of the organization as a whole. The development of "Digital Entrepreneurship" is an important strategy to strengthen the competitiveness of MSMEs through innovation in marketing, financial management, collaboration and product design. However, MSMEs face obstacles such as limited human resources and access to capital for technology investment. Digitalization provides significant opportunities to increase the productivity and competitiveness of MSMEs in the global market, especially in the era of Industrial Revolution 4.0. However, obstacles such as the digital divide and lack of technological knowledge remain challenges. Therefore, government support and collaboration from various parties is needed to accelerate sustainable and inclusive digital transformation, which ultimately contributes to strengthening Indonesia's digital economy.
Implementasi Hak Restitusi Terhadap Korban Tindak Pidana Perdagangan Orang Annisa Novianti; Frimer, Teno
Lareh Law Review Vol. 2 No. 2 (2024): Lareh Law Review
Publisher : Fakultas Hukum Universitas Andalas

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Abstract

Restitution can be interpreted as the right of victims of criminal acts provided by the perpetrators or third parties as a form of loss recovery and legal protection for victims, which can be in the form of compensation for material and/or immaterial losses suffered. The implementation of the right to restitution for victims of trafficking in persons can not only be carried out on the basis of statutory orders but also requires the role of both law enforcement officials and other non-governmental organizations. The provision of restitution rights as a form of legal protection can be seen in several court decisions, but in fact this is very rarely found in the jurisdiction of the Padang District Court Class I A. The formulation of the problem is: 1. How is the implementation of the provision of restitution to victims of human trafficking crimes, 2. what are the obstacles faced by law enforcement, 3. and how is the solution to the obstacles in implementing the provision of restitution to victims of human trafficking crimes in the jurisdiction of the Padang District Court Class 1 A? This research uses empirical juridical methods with the aim of studying and analyzing the procedures for the operation of law in community life. From the results of this research, the implementation of restitution rights in the jurisdiction of the Padang District Court is still not optimal. This is because there are several obstacles such as the long mechanism for submitting restitution requests, the absence of demands regarding restitution rights included in the verdict and also the lack of socialization of restitution rights. The obstacles faced require solutions such as simplifying the procedural system for applying for restitution rights, increasing attention to the interests of victims and increasing the socialization of the right to restitution itself, both from victims, the community and even law enforcement officials. Keywords : Human Trafficking, Restitution Rights, Victims
ANALISIS UNSUR INSTRINSIK DAN NILAI MORAL CERPEN “KEMARAU” KARYA ANDREA HIRATA Annisa Novianti; Siti Mila Anggraeni
Populer: Jurnal Penelitian Mahasiswa Vol. 1 No. 4 (2022): Desember : Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (135.414 KB) | DOI: 10.58192/populer.v1i4.282

Abstract

This article discusses social criticism in a short story entitled "Kemarau" by Andrea Hirata. This article will focus on mimetic approach research on things or events in short stories related to social criticism in the short story entitled "Kemarau", namely: (1) criticism of political issues, when people feel disappointed about government promises that are not implemented (2) ) criticism of the economy, where when a group of people who live on the outskirts cannot feel the development and progress of infrastructure like in big cities (3) criticism of the negligence factor of the government when it has occupied its position. The government seems to have forgotten the promises it made before taking up its post. From the short story, it can be understood that literary works do not only display positive impressions or messages but can contain absolute things such as criticizing or satirizing.
Analisis Pasar Dan Referensi Konsumen Terhadap Produk Mie Sedaap Imarananda Putri Imran; Annisa Novianti; Syamsul Hidayat
Manajemen Kreatif Jurnal Vol. 3 No. 2 (2025): Mei: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v2i1.2750

Abstract

Competition among product brands is crucial since a strong brand would discourage customers from considering making a purchase. Consumer perception of a brand is shaped by their thoughts and emotions upon hearing or seeing its name. The process of identification will enable the brand to stand out from the competition and serve as the primary factor when consumers are making judgments about what to buy. Businesses must determine which aspects of brand equity affect consumers' confidence while making purchases.This study employed a quantitative descriptive research design. The purpose of this study was to ascertain the independent variable's value, whether it be one or multiple variables, without doing comparisons or drawing connections between them. Quantitative descriptive research uses data in the form of numerical results from measurements to characterize variables as they actually exist. One of the things that might persuade people to buy instant noodle products is brand recognition. The majority of consumers who claim that they opt to purchase instant noodles due to their well-known brand demonstrate this beneficial impact. Customers think that their assessment of a product's quality will assist them decide which one to purchase.
Co-Authors Frimer, Teno Imarananda Putri Imran Munawaroh - Siti Mila Anggraeni Syamsul Hidayat