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All Journal Journal Economic Excellence Ibnu Sina Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak
Priska Ananda
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Peran Dan Strategi Perusahaan Multinasional Dalam Pembangunan Ekonomi: Studi Kasus Nestle Indonesia Bagus Hendra Stia Pratama; Priska Ananda; Ridho Cahya Lindiastuti; Sarpini Sarpini
Journal Economic Excellence Ibnu Sina Vol. 2 No. 4 (2024): Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v2i4.2044

Abstract

This article discusses the role and strategies of multinational companies, with a focus on Nestlé Indonesia, in supporting economic development. Nestlé, as an example of a multinational company, operates in various countries and contributes to local economic growth through investment and innovation. This research identifies the scope of multinational companies and the strategies implemented by Nestlé in facing global challenges and complying with international regulations. In addition, this article highlights the importance of appropriate regulations to support the existence of multinational companies in the global market, as well as their positive impact on the national economy.
Strategi Pengembangan dan Implementasi Industri Pariwisata di Yogyakarta Bagus Hendra Stia Pratama; Muhammad Tsani Aththoriq; Naerul Edwin Kiky Aprianto; Priska Ananda; Qothrotun Nada
Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak Vol. 1 No. 4 (2024): Desember : Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak (JIEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jieap.v1i4.660

Abstract

This study aims to analyze the strategies for developing the tourism industry in the Special Region of Yogyakarta, which is one of the main tourist destinations in Indonesia. The background of this research is based on the significant potential of the tourism sector to support regional economic growth through increased revenue from taxes and levies. However, the tourism industry in Yogyakarta faces various challenges, including global competition and changing tourist behaviors. Utilizing qualitative methods and Miles and Huberman's data analysis model, this research collects information from various literature sources to identify strategies that can enhance competitiveness and sustainability in the tourism sector. The findings indicate the necessity of collaboration between the government, local communities, and the private sector to optimize tourism potential and improve service quality to attract more visitors.
Co-Authors Bagus Hendra Stia Pratama Muhammad Tsani Aththoriq Naerul Edwin Kiky Aprianto Qothrotun Nada Ridho Cahya Lindiastuti Sarpini Sarpini