Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pusat Inovasi Masyarakat
Rafi, Faisa
Unknown Affiliation
Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Menuju Desa Mandiri: Peningkatan Kapasitas UMKM di Desa Mekarsari melalui Pelatihan Fundamental Bisnis Fauziyah, Syifa Nur; Vallma, Calysta; Rafi, Faisa; Hanifatun, Diyas; Hidayati, Fatma; Husnaa, Alifya Nabilla; Almunawar, Muhammad Ihsan; Nindyantoro, Nindyantoro; Fitriani, Nur Laila
Jurnal Pusat Inovasi Masyarakat Vol. 6 No. Khusus: Desember 2024
Publisher : Direktorat Pengembangan Masyarakat Agromaritim, Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jpim.6.Khusus.127-137

Abstract

The development of technology and digitalization has driven significant transformation in the Micro, Small and Medium Enterprises (MSMEs) sector in Indonesia. In Mekarsari Village, Bandung Regency, MSMEs face various challenges, especially in financial management, marketing, and product packaging. The program “Be Fun for U: Business Fundamental for MSMEs” initiated by the IPB Innovation KKN-T Team aims to strengthen business management in Mekarsari Village MSMEs to focus on four management pillars including financial management, marketing, human resources (HR), and supply chain. The training was held on July 6, 2024 at Mekarsari Village Hall, involving 17 MSME players representing various business sectors. Findings from the training showed that while some MSMEs have adopted digital marketing, key issues such as unstructured financial management and lack of brand identity are still significant. Solutions introduced included the use of Lamikro app for financial record keeping, logo creation for branding, and assistance in the halal certification process as well as Business Identification Number (NIB) registration. The program successfully improved MSMEs' understanding of business management and provided practical solutions to the constraints faced. This success is expected to strengthen MSME competitiveness and support sustainable economic growth in Mekarsari Village.
Co-Authors Almunawar, Muhammad Ihsan Fatma Hidayati, Fatma Fauziyah, Syifa Nur Fitriani, Nur Laila Hanifatun, Diyas Husnaa, Alifya Nabilla Nindyantoro, Nindyantoro Vallma, Calysta