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All Journal JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Majority Science Journal
Dewi , Erwita
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Gastronomic Tourism for Sustainable Growth in Jambi Lubis, Tona Aurora; Nizori, Addion; Firmansyah, Firmansyah; Dewi , Erwita; Ningsih, Maryati
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 1 (2024): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v4i1.1547

Abstract

This study investigates the interplay among gastronomic tourism development, business governance, and business performance in Jambi Province, focusing on leveraging Malay cultural identity to enhance the regional gastronomy sector. Employing a quantitative methodology with Partial Least Squares Structural Equation Modeling (PLS-SEM), data from 150 local gastronomy business respondents were analyzed. The findings reveal that gastronomic tourism development significantly improves business governance and performance. However, a complex negative relationship exists between rigid governance practices and business performance, indicating the need for flexible frameworks that accommodate the operational realities of small and medium-sized enterprises (SMEs). Gastronomic tourism fosters transparency, accountability, and stakeholder collaboration, driven by innovations and the preservation of Malay culinary heritage. This study highlights gastronomy as a vital cultural and economic asset, offering a model that integrates cultural preservation with governance improvements to achieve sustainable outcomes. Positioning Jambi Province as a leading gastronomic destination can catalyze economic growth and resilience. Recommendations include fostering adaptive governance models for SMEs and strengthening partnerships among policymakers, local communities, and businesses to harness the region’s full gastronomic potential. These findings provide practical insights for enhancing competitiveness and sustainability in Indonesia’s gastronomic tourism sector.
Customer Engagement on Purchase: The Role of Sharing Intention in Influencing Consumer Interest in Snack Food Products Yacob, Syahmardi; Dewi , Erwita; Siregar , Ade Perdana
MSJ : Majority Science Journal Vol. 3 No. 2 (2025): MSJ-MAY
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v3i2.354

Abstract

Opportunities for MSMEs are indeed wide open with technological advances, but competition in business is increasingly competitive. One can observe that the food sector in Jambi Province is the highest business sector on the MSME scale, so this shows that competition will also be higher. Customer involvement  is considered to foster the intention of new consumers to make purchases, so customer engagement is an important thing to measure in the marketing concept. Food products are not only a business but also a consumer experience in shopping to consume or interact which can potentially increase sales through creating good consumer purchasing intentions. Measuring the intention to share in social commerce needs to be differentiated based on the purpose, namely social or commercial, so that we can further explore the factors of intention to create purchase intention in other consumers. The purpose of this research is to (1) To examine how much influence consumer engagement has on social sharing intentions and commercial sharing intentions directly on Snack Food MSMEs in Jambi Province on; (2) Examining how much influence social sharing intentions and commercial sharing intentions have on purchasing intentions among Snack Food MSMEs in Jambi Province; (3) Examining how much purchasing intentions are influenced by consumer engagement through social sharing intentions and commercial sharing intentions in Snack Food MSMEs in Jambi Province. This study employs Structural Equation Modeling (SEM) for data analysis, utilizing the SmartPLS software
Co-Authors Addion Nizori Firmansyah Firmansyah Ningsih, Maryati Siregar , Ade Perdana syahmardi yacob Tona Aurora Lubis