Articles
<![CDATA[SYSTEMATIC LITERATURE REVIEW: HUBUNGAN VARIABEL DIGITAL MARKETING TERHADAP KINERJA PEMASARAN ]]>
<![CDATA[Vivi Herlina]]>;
<![CDATA[Syahmardi Yacob]]>
<![CDATA[ Journal Publicuho Vol 5, No 1 (2022): February - April ]]>
Publisher : <![CDATA[Universitas Halu Oleo ]]>
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DOI: 10.35817/jpu.v5i1.23801
<![CDATA[The advancement of information technology requires a business to utilize it; one of the utilizing of information technology to maximize marketing is using digital marketing. This study aims to answer the research question; what is the role of digital marketing in affecting marketing performance. The method was Systematic Literature Review by searching papers or proceedings published between 2015-2021. The result shows that most data analyzing methods are Structural Equation Modelling and multiple regression. From the papers is known that e-marketing digital marketing capabilities variables affect marketing performance.]]>
<![CDATA[Model Tata Kelola dan Perilaku Bisnis Stand/Booth Container di Provinsi Jambi ]]>
<![CDATA[Tona Aurora Lubis]]>;
<![CDATA[Syahmardi Yacob]]>;
<![CDATA[Firmansyah Firmansyah]]>
<![CDATA[ J-MAS (Jurnal Manajemen dan Sains) Vol 6, No 2 (2021): Oktober ]]>
Publisher : <![CDATA[Universitas Batanghari ]]>
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DOI: 10.33087/jmas.v6i2.293
<![CDATA[Street food business phenomenon gives a new touch in the culinary industry of Jambi Province because of the unique way of selling that does not use stalls or tents, but uses a knock down cart in the form of a box shaped like a container, so it is known as stand /Booth Container. The ultimate goal of this research is to formulate a model of governance and business behavior of stand/booth containers in Jambi Province. This study used mixed methods (qualitative and quantitative methods) using the type of Sequal Exploratory Design. The result conluded that the business behavior of food outlets/containers in Jambi Province which is reflected by efficiency, innovation, creativity, and creativity affects business performance which is reflected by capital growth, profit growth, and sales growth. In contrast, governance as reflected by modern, partnership and systematic does not affect business performance which is reflected by capital growth, profit growth and sales growth.]]>
<![CDATA[Analisis Strategi Pemasaran Online Makanan Tradisional Khas Jambi (Studi Kasus Pada Pelaku UMKM Kota Jambi) ]]>
<![CDATA[Mastuti HS]]>;
<![CDATA[Syahmardi Yacob]]>;
<![CDATA[Dahmiri Dahmiri]]>
<![CDATA[ Jurnal Ilmiah Universitas Batanghari Jambi Vol 22, No 3 (2022): Oktober ]]>
Publisher : <![CDATA[Universitas Batanghari Jambi ]]>
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DOI: 10.33087/jiubj.v22i3.2625
<![CDATA[This study aims to: 1) identify and analyze the perpetrators of traditional Jambi Malay traditional food MSME in competing to market their products online through SWOT analysis; 2) knowing and analyzing alternative online marketing strategies by traditional Jambi food MSME actors after knowing their competitive advantage position through SWOT matrix analysis; and 3) knowing and analyzing the role of traditional Jambi food MSME in improving the economy. To reveal these objectives, the researchers used qualitative research methods with a case study approach. The key informants in this study were the perpetrators of traditional Jambi food MSME in Jambi City who were taken by snowball sampling consisting of 11 key informants. Data sources or key informants are selected based on research needs. The results of the study show that: 1) The perpetrators of traditional Jambi food MSME in competing in marketing their products online through a SWOT analysis are divided into two analyzes, namely IFAS and EFAS; 2) alternative strategies, namely 1) Developing the potential for inferior product attractiveness in this case traditional Jambi food which has various types of food, 2) maintaining the authenticity and quality of Jambi traditional food products, 3) Increasing promotion of Jambi traditional food through strategies other online marketing apart from Instagram accounts, 4) setting quality standards for Jambi traditional food products, 5) monitoring the quality of Jambi traditional food products, 6) be honest and improve the quality of service, and 7) increasing offerings of Jambi traditional food products; 3) The role of Jambi Traditional Food MSME in Improving the Economy, namely 1) opening job opportunities for people who need work, 2) as a legacy business from generation to generation so that it becomes a relay for improving the family economy; 3) can increase revenue and; 4) provide education for family members and workers and their children from the results of this MSME business.]]>
<![CDATA[IS IMPULSE BUYING COULD BE MANAGED: LESSON FROM ALFAMART INDONESIA? ]]>
<![CDATA[WAWAN NOVIANTO]]>;
<![CDATA[JOHANNES JOHANNES]]>;
<![CDATA[SYAHMARDI YACOB]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 2 No. 2 (2019): JBSMR Vol 2 No.2 June 2019 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v2i2.7209
<![CDATA[Impulse buying is mportant to be managed particularly on retail competitive marketing practice. The research purpose is to analyze the influence of store atmosphere, sales promotion on impulse buying where positive emotion is treated as mediation factor. To establish that purpose, survey is conducted where the unit analysis is Alfamart’s customer. Sample is chosen in quota way as many as 100 customers. The analytical method used is Partial Least Square (PLS). The results showed that store atmosphere has an effect on positive emotion, sales promotion influence positive emotion, and positive emotion influence impulse buying. Store atmosphere and sales promotion also indirectly affect impulse buying where the mediation factor is positive emotion. In practice, sales promotion is well conducted by the employee which created employee-customer relation and emotion as well. Hence, in order to sustain impulse buying practice, store atmosphere should be managed in an interesting way as well as sales promotion. Sales promotion however has important role, where the role of the employee is not only manage transaction, but encouraging consumer to buy more through their own emotion. In doing so, employee should be encouraged, pushed to manage sales promotion in order to sustain impulse buying. Hence future research relate with the role of technology and employee as the basis of retailer to build competitiveness over their competitors.]]>
<![CDATA[THE EFFECT OF BOARD OF DIRECTOR, BOARD OF COMMISSIONER AND AUDIT COMMITTEE ON VALUE OF FIRM TO ISLAMIC SOCIAL REPORTING AS A MEDIATING VARIABLE ]]>
<![CDATA[RIKA LIDYAH]]>;
<![CDATA[AMRI AMIR]]>;
<![CDATA[SYAHMARDI YACOB]]>;
<![CDATA[SRI RAHAYU]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 2 No. 2 (2019): JBSMR Vol 2 No.2 June 2019 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v2i2.7214
<![CDATA[This research aim to analyze the effect of number of Board of Directors, number of Commissioners and audit committee of the company with the Islamic social reporting as mediation variables. This research was conducted on the basic and chemical industrial enterprises registered in the ISSI. The research found that the number of Board of Director, number of Commissioners and audit committee of the value of firm affects. The number of Board of Director of Islamic have effect on social reporting, whereas number of Commissioner and audit committee do not have effect to the Islamic social reporting. Islamic social reporting can mediate all the variables (the number of Commissioner and the Board of Director, the audit committee of the company)]]>
<![CDATA[PATIENTS VISITING INTENTION: A PERSPECTIVE OF INTERNAL AND SOCIAL MEDIA MARKETING IN KAMBANG JAMBI HOSPITAL ]]>
<![CDATA[YULHASMIDA YULHASMIDA]]>;
<![CDATA[SYAHMARDI YACOB]]>;
<![CDATA[TONA AURORA LUBIS]]>
<![CDATA[ Journal of Business Studies and Management Review Vol. 2 No. 2 (2019): JBSMR Vol 2 No.2 June 2019 ]]>
Publisher : <![CDATA[Management Department, Faculty of Economics and Business, Universitas Jambi ]]>
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DOI: 10.22437/jbsmr.v2i2.7226
<![CDATA[In the digital era, the use of the internet is a necessity. The role of social media should be utilized as well as a means of cheap promotion for hospitals. This quantitative study aims to examine the effect of internal marketing on social media, the effect of internal marketing on the interest of patient visits, and the effect of social media on the interest of patient visit Kambang Hospital in Jambi. The respondents involved in this study were all employees in Kambang Hospital, totaling 251 people. Moreover, the questionnaire was distributed by utilizing the google doc application so that the data was immediately tabulated. Additionally, the results of the study were tested using the Smart PLS 2.0 application. As 181 (72%) respondents responded the questionnaires on 13 indicators of internal marketing (IM) variable, 4 indicators of social media (SM) variable and 4 indicators of patient visit interest (PTI) variable. In brief, the results of the study proved that; 1) there was the significant effect of IM on the Constitutional Court, 2) there was the significant effect of IM on SM, 3) there was the significant effect of SM on the Constitutional Court, and 4) there was indirect effect of IM on PTI through SM by using significant Sobel test calculations. This indicated that internal marketing can affect the interest of patient visits through the use of social media.]]>
<![CDATA[MODEL KEPUTUSAN PEMBELIAN RUMAH SUBSIDI MELALUI FASILITAS DIMODERASI OLEH CITRA PERUSAHAAN (STUDI PADA KONSUMEN RUMAH SUBSIDI KOTA JAMBI) ]]>
<![CDATA[Saputri, Anggia Agustini]]>;
<![CDATA[Yacob, Syahmardi]]>
<![CDATA[ Jurnal Manajemen Terapan dan Keuangan Vol. 12 No. 04 (2023): Jurnal Manajemen Terapan dan Keuangan ]]>
Publisher : <![CDATA[Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi ]]>
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DOI: 10.22437/jmk.v12i04.24379
<![CDATA[Penelitian ini bertujuan mengetahui dan menganalisis fasilitas dalam meningkatkan keputusan pembelian dengan citra perusahaan sebagai variabel moderasi pada konsumen rumah subsidi di Kota Jambi. Penelitian ini memiliki sampel sebanyak 140 konsumen dengan menggunakan metode purposive sampling. Skala pengukuran data yang digunakan dalam penelitian ini adalah skala ordinal, Analisis data yang digunakan yaitu analisis data kuantitatif dengan alat analisis data menggunakan SMART PLS 3.0. Penelitian ini memberikan kesimpulan sebagai berikut: Fasilitas memiliki pengaruh secara langsung terhadap keputusan pembelian. Bahwa fasilitas yang baik akan meningkatkan konsumen untuk melakukan keputusan pembelian. Begitu pula citra perusahaan meningkat dapat meningkatkan keputusan pembelian. Vitra perusahaan sebagai moderasi mampu meningkatkan pengaruh fasilitas terhadap keputusan pembelian pada konsumen rumah subsidi di Kota Jambi]]>
<![CDATA[ANALISIS PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK TELKOMSEL YANG DIMEDIASI OLEH MANAJEMEN SALURAN DISTRIBUSI ]]>
<![CDATA[Suyatno, Andri]]>;
<![CDATA[Yacob, Syahmardi]]>
<![CDATA[ Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 01 (2024): Jurnal Manajemen Terapan dan Keuangan ]]>
Publisher : <![CDATA[Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi ]]>
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DOI: 10.22437/jmk.v13i01.28366
<![CDATA[Penelitian ini bertujuan mengetahui dan menganalisis Analisis Pengaruh Kualitas Produk, Manajemen Distribusi dan Promosi terhadap Keputusan Pembelian Produk Telkomsel. Penelitian ini memiliki populasi konsumen yang membeli produk telkomsel. Sampel penelitian ini adalah 100 pengguna prepaid Telkomsel. Analisis yang digunakan yaitu SMART PLS. Penelitian ini memiliki kesimpulan sebagai berikut: Kualitas produk tidak berpengaruh terhadap Keputusan Pembelian Kartu Telkomsel, Kualitas produk berpengaruh positif dan signifikan terhadap manajemen saluran distribusi, Promosi tidak berpengaruh terhadap Keputusan Pembelian Kartu Telkomsel, Promosi berpengaruh positif dan signifikan terhadap manajemen saluran, Manajemen saluran distribusi berpengaruh positif dan signifikan terhadap Keputusan Pembelian Kartu Telkomsel, Kualitas produk berpengaruh positif dan signifikan terhadap Keputusan Pembelian Kartu Telkomsel melalui manajemen saluran distribusi dan Promosi berpengaruh positif dan signifikan terhadap Keputusan Pembelian Kartu Telkomsel melalui manajemen saluran distribusi]]>
<![CDATA[STRATEGI KEUNGGULAN BERSAING UMKM BROWNMIX: INTEGRASI MEDIA SOSIAL DAN INOVASI PRODUK DALAM STUDI DESKRIPTIF ]]>
<![CDATA[Sabrina, Hanan Laras]]>;
<![CDATA[Fahdillah, Yosi]]>;
<![CDATA[Pangestu, Mira Gustiana]]>;
<![CDATA[Kartika, Yulia Dwi]]>;
<![CDATA[Yacob, Syahmardi]]>
<![CDATA[ Jurnal Ilmiah Ekonomi Bisnis Vol 29, No 2 (2024) ]]>
Publisher : <![CDATA[Universitas Gunadarma ]]>
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DOI: 10.35760/eb.2024.v29i2.10587
<![CDATA[Penelitian ini mengungkap bagaimana media sosial dan inovasi produk menjadi kunci keunggulan bersaing bagi UMKM Brownmix. Dengan metode deskriptif, studi ini menggali pemanfaatan media sosial untuk pemasaran dan promosi, serta efek inovasi produk dalam diferensiasi pasar. Fokus khusus diberikan pada strategi media sosial Brownmix dalam menggaet audiens lebih luas, serta bagaimana inovasi produknya, termasuk ice cheesecake, memperkaya nilai tambah bisnis. Hasilnya menunjukkan kualitas produk superior, penggunaan efektif media sosial dalam branding, dan pelayanan pelanggan yang memuaskan, semua berkontribusi pada posisi kompetitif Brownmix di pasar.]]>
<![CDATA[PENGARUH DAYA TARIK WISATA DAN AMENITAS TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN PADA DESA WISATA KABUPATEN KERINCI ]]>
<![CDATA[Susianto, Budi]]>;
<![CDATA[Johannes Johannes]]>;
<![CDATA[Syahmardi Yacob]]>
<![CDATA[ Jurnal Ilmu Manajemen Terapan Vol. 3 No. 6 (2022): Jurnal Ilmu Manajemen Terapan (Juli 2022) ]]>
Publisher : <![CDATA[Dinasti Publisher ]]>
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DOI: 10.31933/jimt.v3i6.1094
<![CDATA[Penelitian ini bertujuan untuk menganalisis pengaruh daya tarik wisata dan amenitas terhadap keputusan berkunjung wisatawan pada desa wisata Kabupaten Kerinci. Populasi dalam penelitian ini adalah wisatawan yang berkunjung pada desa wisata pada Kabupaten Kerinci, dengan jumlah sampel sebanyak 384 orang. Pendekatan dalam penelitian ini menggunakan pendekatan kuantitatif dengan metode survey dan menggunakan analisis data Partial Least Square (PLS). Namun sebelum analisis, terlebih dahulu dilakukan uji outer model melalui uji validitas dan reliabilitas. Selanjutnya melakukan uji Inner Model melalui uji R-Square (Coefficient of determination), dan F-Square (f2 effect size). Hasil penelitian menunjukkan daya tarik wisata dan amenitas memiliki pengaruh terhadap keputusan berkunjung wisatawan pada desa wisata Kabupaten Kerinci. Hal ini menjelaskan apabila sebuah objek wisata memiliki daya tarik dengan adanya fasilitas yang mendukung, infrastruktur objek wisata, tersedianya alat transportasi dan sikap ramah masyarakat. Serta dilengkapi dengan fasilitas utama, fasilitas pendukung, dan fasilitas pelengkap, maka hal ini akan semakin meningkat pula keputusan wisatawan untuk melakukan kunjungan pada desa wisata Kabupaten Kerinci.]]>
