Article Per Year (5 Year)
p-Index From 2021 - 2026
0.947
P-Index
This Author published in this journals
All Journal ADPEBI International Journal of Business and Social Science Journal of Business Studies and Management Review
syahmardi yacob
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
The Mediating Effect of Organizational Justice, Commitment and Motivation against the National Police Leadership on the Regional Police Personnel Milasari, Roza; Yacob, Syahmardi; Lubis, Tona Aurora
ADPEBI International Journal of Business and Social Science Vol. 3 No. 2 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (Adpebi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijbs.v3i2.760

Abstract

The research aims to examine the mediating effects of organizational justice, commitment and motivation toward National Police leadership on the performance of police personnel. In this study, the questionnaires were distributed to 136 respondents, throughout the cities and districts in Jambi Province, and then the data were collected and analyzed using SEM-PLS 4.0. The research results show that improved performance police personnel is strongly influenced by the leadership style of the police, both directly and indirectly, emphasizing the importance of organizational justice, the implemented commitment and the built motivation which can mediate the relationship between the leadership and performance of the police. Therefore, police leaders must be aware of the needs of police members that through organizational justice members have confidence, which will build their commitment in performing their duties, greatly motivate the police officers. The police leadership style will drive to good performance.
The EFFECT OF INFLUENCER MARKETING AND TIKTOK CONTENT STRATEGIES ON PURCHASING DECISIONS WITH TRUST AS A MEDIATING VARIABLE IN ELFORMULA SKINCARE PRODUCTS Case Study of Jambi University Students Maharani; Yacob, Syahmardi; Fitriaty
Journal of Business Studies and Management Review Vol. 9 No. 2 (2026): JBSMR, Vol 9 No.2 June 2026
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i2.53072

Abstract

This study aims to analyse the influence of influencer marketing and TikTok content strategy on purchasing decisions for Elformula skincare products, with trust as a mediating variable. Using a quantitative approach, data was collected from 118 respondents through a questionnaire designed using a Likert scale. The analysis method involved multiple linear regression and mediation test. The results showed that influencer marketing and TikTok content strategy significantly influenced trust and purchase decision. Furthermore, trust was shown to partially mediate the influence of influencer marketing on purchase decisions, as well as partially mediate the influence of TikTok content strategy on purchase decisions. These findings confirm the importance of brands' collaboration with credible influencers and development of authentic and engaging content strategies on TikTok, not only to drive direct purchases but also to build and maintain consumer trust. This research provides important insights for brands in optimising their digital marketing strategies in the competitive skincare market.
The INFLUENCE OF BULOG'S ROLE ON COMMUNITY FOOD SECURITY THROUGH THE EFFECTIVENESS OF THE SPHP PROGRAM (FOOD SUPPLY AND PRICE STABILITY) AS A MEDIATING VARIABLE IN THE CITY OF JAMBI Zorif, Muhammad Aqshal; Yacob, Syahmardi
Journal of Business Studies and Management Review Vol. 9 No. 2 (2026): JBSMR, Vol 9 No.2 June 2026
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i2.53252

Abstract

This study analyzes the influence of the role of Perum BULOG on community food security in Jambi City, with the effectiveness of the Food Supply and Price Stabilization Program (SPHP) as a mediating variable. Food security is determined not only by food availability but also by people’s economic access to food at stable and affordable prices. In Jambi Province, limited local rice production and dependence on interregional supply make rice prices vulnerable to fluctuations, which can threaten household food security, especially among low-income groups. Therefore, BULOG plays a strategic role in procurement, storage, distribution, and price control of rice to maintain supply and price stability. This research applies a quantitative approach using proportional random sampling. Data were collected through questionnaires distributed to residents of Jambi City and analyzed using the Partial Least Squares (PLS) method with SmartPLS software. The study is based on Entitlement Theory and Program Effectiveness Theory, which explain how government intervention and program performance affect community access to food. The results show that the role of BULOG has a positive and significant effect on the effectiveness of the SPHP program and on community food security, while the effectiveness of the SPHP program significantly affects food security at the 10% significance level but does not mediate the influence of BULOG’s role. These findings indicate that food security in Jambi City is directly influenced by BULOG’s operational functions than by the indirect mechanism of SPHP effectiveness. Keywords: Role of BULOG, Food Security, SPHP Program Effectiveness, Price Stabilization, Jambi City.
ANALYSIS OF VISUAL STORYTELLING UTILIZATION ON SOCIAL MEDIA TO ENHANCE THE BRAND IMAGE OF MSMES IN JAMBI CITY Apriansyah, Willy; Syahmardi yacob; Istiqomah Malinda
Journal of Business Studies and Management Review Vol. 9 No. 2 (2026): JBSMR, Vol 9 No.2 June 2026
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i2.58342

Abstract

This study investigates the strategic utilization of visual storytelling on social media platforms to enhance the brand image of micro, small, and medium enterprises (MSMEs) in Jambi City, Indonesia. Utilizing the Stimulus-Organism-Response (SOR) framework as the underlying theoretical foundation, this research examines whether social media engagement (SME) acts as a critical mediating mechanism between visual storytelling and brand image development. A quantitative causal research design was implemented, surveying 100 active social media users in Jambi City who follow and interact with local MSME brands. Data were gathered through a structured online questionnaire and analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS4. The empirical results reveal that visual storytelling has a positive and significant direct effect on both brand image and social media engagement. Furthermore, social media engagement exerts a highly significant positive effect on brand image and successfully mediates the relationship between visual storytelling and brand image, exhibiting a partial mediation pattern. Descriptive analysis indicates a critical gap, while Jambi MSMEs suffer from low visual differentiation, they successfully cultivate high brand commitment through relational engagement. These findings suggest that Jambi MSMEs must transition from transactional, hard-selling catalog posts to relational, narrative-driven content to foster active audience interaction and build sustainable brand equity.
Co-Authors Amri Amir Apriansyah, Willy Fitriaty Istiqomah Malinda johannes johannes Maharani Milasari, Roza Rika Lidyah SRI RAHAYU Syahmardi Yacob Tona Aurora Lubis Wawan Novianto YULHASMIDA YULHASMIDA Yuliarnita Zorif, Muhammad Aqshal