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All Journal Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Ilmu Komunikasi
Amirah Inas
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Religion Arts Humanities Education Languange, Linguistic, Communication & Media

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ANALISIS STRATEGI KOMUNIKASI KRISIS MIXUE DALAM MENANGGAPI ISU SERTIFIKASI HALAL: STUDI PADA MIXUE BANGBARUNG BOGOR Amirah Inas; Suparman; Riyanto, Sutisna; Dharmawan, Leonard; Widia Khairunisa, Anggi; Putri Awalina, Salwa
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 4 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i4.1527

Abstract

The food and beverage sector is currently in demand and growing rapidly in various parts of the world, including Indonesia as a country with a majority Muslim population. One of them is Mixue, a franchise that offers ice cream and fresh tea drinks. However, in mid-2022, social media was busy discussing information about Mixue not having a halal certificate. This raised public concerns and reduced consumer interest. This study aims to analyze the crisis communication strategy of the Mixue Bangbarung Bogor branch using the Situational Crisis Communication Theory (SCCT) and identify the obstacles and solutions applied. The research method uses a descriptive qualitative approach with data collection techniques of observation, interviews, literature studies, and document analysis. The results of the study show that Mixue Bangbarung implemented a diminishing strategy by acknowledging the issues circulating and providing clarification, as well as a rebuild strategy by optimizing social media and interactions with consumers. The Mixue Bangbarung Halal Certification issue was resolved directly by the owner because they did not have a special crisis communication team. Although there are consumers who do not have a problem with this issue, Mixue Bangbarung still experiences obstacles in the form of consumer doubts and concerns. The solution taken by Mixue Bangbarung is to routinely disseminate information and improve services to consumers. These strategies and solutions helped Mixue Bangbarung maintain its image and consumer trust and reduce the negative impacts of the crisis.
Strategi Distribusi Artikel di Facebook Page Kompas.com dalam Mengoptimalkan Engagement Audiens Amirah Inas; Vivien Febri Astuti; Tasya Camila Hamdani
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 1 (2026): Februari 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i1.6294

Abstract

Social media has become the primary channel for news distribution in the digital age, with Facebook being one platform utilized by Kompas.com to expand its reach and increase audience engagement. This study aims to identify the article distribution strategy on Kompas.com's Facebook page and its effectiveness in optimizing audience engagement. The research uses a qualitative approach through active participation, observation, interviews, and analysis of Facebook insight data for the period of October-November 2025. This research is based on the Agenda Setting Theory, which emphasizes the role of the media in shaping public issues, and the Uses and Gratifications Theory, which explains that audiences are active on digital media to fulfill personal needs. The results revealed that Kompas.com's distribution strategy, which includes article selection, caption and call-to-action (CTA) composition, use of visuals, hashtags, and timely uploads, proved effective in optimizing audience engagement, as evidenced by increased interaction from October to November 2025. This strategy successfully expanded the public reach, met the needs of the audience in the digital space, and maintained the relevance of Kompas.com as a news media in the digital space.
Co-Authors Leonard Dharmawan Putri Awalina, Salwa Suparman Sutisna Riyanto Tasya Camila Hamdani Vivien Febri Astuti Widia Khairunisa, Anggi