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All Journal Jurnal Ilmu Politik dan Komunikasi Nivedana : Jurnal Komunikasi dan Bahasa
Putri Awalina, Salwa
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Religion Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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STRATEGI HUMAS KOTA BANDUNG DALAM MENYUSUN CONTENT PILLAR MEDIA SOSIAL Fadilla, Rashina Zahra; Ghozali Moenawar, Mohamad; Suparman; Muhammad, Badar; Firdaus, Diky; Manisya, Nabhila; Putri Awalina, Salwa
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 4 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i4.1490

Abstract

This study discusses the success of Bandung City Public Relations in managing social media as a means of disseminating public information. The use of social media proves that Bandung City Public Relations can adapt to the digital era. The use of appropriate social media strategies and content pillars makes Bandung City Public Relations an exemplary example for other government agencies. Bandung City Public Relations can prove that implementing appropriate content pillars in managing social media, can break the perception that information provided by the government to the public is always rigid. This study uses a descriptive qualitative approach with thematic and content analysis methods. Data collection was carried out through interviews, observations, and literature studies. This study resulted in a discussion of the strategy for compiling Bandung City Public Relations' social media content pillars, the compilation of which was carried out simultaneously with the preparation of content planning. Bandung City Public Relations uses an agenda-setting strategy in implementing social media content planning. Bandung City Public Relations carries out three stages of the agenda-setting process which include the stages of determining the public agenda, defining the media agenda, and determining the policy agenda. Bandung City Public Relations' social media has three main content pillars, namely eduvative content, functional content, and entertaining content. The three pillars are applied to every social media account of Bandung City Public Relations, the packaging of which is adjusted to the characteristics of each social media. Bandung City Public Relations strives for content packaging that is not rigid to increase the level of interaction with the public.
ANALISIS STRATEGI KOMUNIKASI KRISIS MIXUE DALAM MENANGGAPI ISU SERTIFIKASI HALAL: STUDI PADA MIXUE BANGBARUNG BOGOR Amirah Inas; Suparman; Riyanto, Sutisna; Dharmawan, Leonard; Widia Khairunisa, Anggi; Putri Awalina, Salwa
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 4 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i4.1527

Abstract

The food and beverage sector is currently in demand and growing rapidly in various parts of the world, including Indonesia as a country with a majority Muslim population. One of them is Mixue, a franchise that offers ice cream and fresh tea drinks. However, in mid-2022, social media was busy discussing information about Mixue not having a halal certificate. This raised public concerns and reduced consumer interest. This study aims to analyze the crisis communication strategy of the Mixue Bangbarung Bogor branch using the Situational Crisis Communication Theory (SCCT) and identify the obstacles and solutions applied. The research method uses a descriptive qualitative approach with data collection techniques of observation, interviews, literature studies, and document analysis. The results of the study show that Mixue Bangbarung implemented a diminishing strategy by acknowledging the issues circulating and providing clarification, as well as a rebuild strategy by optimizing social media and interactions with consumers. The Mixue Bangbarung Halal Certification issue was resolved directly by the owner because they did not have a special crisis communication team. Although there are consumers who do not have a problem with this issue, Mixue Bangbarung still experiences obstacles in the form of consumer doubts and concerns. The solution taken by Mixue Bangbarung is to routinely disseminate information and improve services to consumers. These strategies and solutions helped Mixue Bangbarung maintain its image and consumer trust and reduce the negative impacts of the crisis.
The STRATEGI KOMUNIKASI ORGANISASI DALAM PELAKSANAAN PROGRAM KERJA HIMPUNAN MAHASISWA MICRO IT SEKOLAH VOKASI IPB Anchar, Najla Aulia; Suparman, Suparman; Julia Andriani, Yafnida; Putri Awalina, Salwa
JIPSI Jurnal Ilmu Politik dan Komunikasi Vol 15 No 1 (2025): JIPSi : Jurnal Ilmu Politik dan Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jipsi.v15i1.14557

Abstract

This study analyzes the communication strategies employed by the Micro IT Student Association at IPB University in executing their work programs. Using a descriptive qualitative approach, in-depth interviews were conducted with key members of the organization to explore their communication practices and the challenges they face. The findings reveal that transparency and openness are fundamental strategies, fostering engagement and collaboration among members. Regular meetings serve as a crucial platform for discussing progress and addressing issues, aligning with participatory communication theories. However, challenges such as social gaps and inadequate responses from members hinder effective communication. Recommendations include implementing informal discussion sessions and utilizing anonymous feedback platforms to improve member involvement and address communication barriers. Keywords: Communication Challenges, Communication Strategy, Engagement, Student Organization, Transparency
Co-Authors Amirah Inas Anchar, Najla Aulia Diky Firdaus Fadilla, Rashina Zahra Ghozali Moenawar, Mohamad Julia Andriani, Yafnida Leonard Dharmawan Manisya, Nabhila Muhammad, Badar Suparman Suparman Suparman Sutisna Riyanto Widia Khairunisa, Anggi