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All Journal Jurnal Komunikasi Nivedana : Jurnal Komunikasi dan Bahasa Bajhrah : Jurnal Pengabdian Kepada Masyarakat Jurnal Serina Abdimas
Laila, Kumi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences

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ANALISIS MEMBANGUN PERSONAL BRANDING “BANG UCUP NIAGARA FRUIT” DI MEDIA SOSIAL TIKTOK: STRATEGI DAN DAMPAK Laila, Kumi; Umairoh, Faikoh
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 5 No. 4 (2024): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v5i4.1553

Abstract

The phenomenon of bang ucup niagara fruit on social media tiktok increases the competitiveness of other fruit juice businesses. Its presence provides its own color for loyal customers and other people. With his viral figure on social media tiktok, researchers are interested in conducting more in-depth research. The purpose of this study is to determine the personal branding built by bang ucup on social media tiktok, strategies and impacts of personal branding. This research is qualitative descriptive, the key informant in this study is the social media tiktok bangucup niagara fruit. Data collection was carried out by observing content, documentation, interviews and literature studies. Interviews were conducted with followers who are also loyal customers of bangucup Niagara fruit. In this study, researchers tried to analyze the social media tiktok bangucup Niagara fruit with eleven classic personal branding concepts by Hubert k rampershad, then branding strategies including interaction with the audience and the content produced and the impact of branding on social media tiktok starting from sales and reputation generated.
Pelatihan Transformasi Digital: Strategi Konten untuk Pengenalan Yang Lebih Luas Pada Madrasah Diniyah As-Syamsuriyah sundari, jenie; Yunita, Yunita; Laila, Kumi
BAJHRAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 2 No 2 (2025): BAJHRAH: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Islam Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31102/bajhrah.v2i2.3549

Abstract

. This community service program was carried out to support Madrasah Diniyah As-Syamsuriyah in utilizing digital transformation to expand its institutional visibility. The rapid growth of information technology requires educational institutions, including madrasahs, to adapt through effective communication and digital information dissemination strategies. The program was implemented through training sessions, mentoring, and hands-on practice in designing digital content strategies, covering planning, content creation, and distribution via social media platforms. The results demonstrated significant improvement in participants’ knowledge and skills in managing creative and engaging digital content that reflects the madrasah’s identity. Participants were also able to develop a content calendar and optimize digital platforms to broaden the outreach of information to the community. This initiative is expected to serve as a foundation for Madrasah Diniyah As-Syamsuriyah in building a positive image and strengthening its existence in the digital era, while reinforcing its role as a center of religious education relevant to contemporary developments.
Communication Network Analysis K-Pop Fans Through the WhatsApp Group Application Paramita, Sinta; Laila, Kumi
Jurnal Komunikasi Vol. 14 No. 2 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i2.21190

Abstract

Korea Pop (K-Pop) is a music industry originating in South Korea. Its existence is currently one of the largest music industries in the world. Talking about K-Pop is inseparable from the reality of its fans. The presence of passionate fans makes K-Pop even more popular. Fans have various ways to worship the idols they like, one of which is a shipper. Activities, issues, or rumors concerning their idols are always discussed by shippers through discussion rooms, such as the WhatsApp Group, to exchange opinions or equalize opinions. This study aims to find out what the mapping of the communication network structure looks like in a Jenlisa Universe WhatsApp Group. Jenlisa Universe is a shipper community that pairs Blackpink members Jennie and Lisa, known as Jenlisa, in a relationship. Shippers are K-Pop fans who pair their idols with other idols in a pairing relationship, which can be romantic, romantic, friendship, family, and emotional. They always connect the activities of each idol as if they have a relationship with one another. Currently, Jenlisa's shipper is included in the top 5 shippers worldwide. This is why Jenlisa's shipper was chosen as the subject of this study. The theory needed is an opinion leader, namely a figure or leader who influences a community. The approach in this study is descriptive quantitative. The method used is Communication Network Analysis with the Chat Stats WhatsApp Statistics application, Ucinet, and interviews conducted with participants in the group. The results of this study show that Jenlisa Universe, as a WhatsApp Fanbase Group, has 13 famous actors who act as opinion leaders who serve as discussion guides for rumors, cases, or Jenlisa activities in a WhatsApp Group network.
PENDAMPINGAN FANDOMPRENEUR DALAM MEMANFAATKAN MEDIA DIGITAL UNTUK PROMOSI PENJUALAN MERCH K-POP Paramita, Sinta; Laila, Kumi
Jurnal Serina Abdimas Vol 1 No 2 (2023): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v1i2.25796

Abstract

ABSTRACT The presence of the Korean Pop industry or what is known as K-Pop does not only provide entertainment for the people, but also brings in coffers of income, especially for fans. As the Korean Wave (K-Pop fans) increases in society, more and more fans are competing to open business opportunities by selling K-Pop idol merch. There are those who sell official merch, there are also those who sell merch made by themselves such as tote bags, t-shirts, hoodies, stickers, and many more. Even though K-Pop fans are potential land for the K-Pop merch business, in fact there are still many fandompreneurs (fans who own K-Pop merch businesses) who have difficulty selling merch. Therefore the PKM Fikom Untar Team is trying to help provide creative communication training for Fandompreneurs to utilize social media as a media for promotion or sales. The team plans to provide assistance with the theme of Social Media Utilization Training as a means of promoting sales of K-Pop Merch for Fandompreneurs in West Jakarta. This activity also collaborates with digital media practitioners and consultants in providing assistance. As a result of these mentoring activities, Soul Project began creating content with various communication mixes such as Instagram, TikTok and the Website to expand product information and marketing.
Co-Authors Jenie Sundari Sinta Paramita Umairoh, Faikoh Yunita Yunita