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All Journal JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Soeropati: Journal of Community Service Journal of Educational Management Research
Yusminar Wahyuningsih
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Keputusan Wisatawan berkunjung ke Objek Wisata Budaya di Kabupaten Tulang Bawang Barat Provinsi Lampung muhammad saputra; Yusminar Wahyuningsih; Novita Sari; Bimo Wira Gayo
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 7 No. 1 (2024): JIMEK VOLUME 7 NO 1 2024
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v7i1.5591

Abstract

The purpose of this study is to determine tourist decision to visiting tourist destination in West Tulang Bawang regency Lampung Province effected of tourist attraction, brand destination, tourist event. This research focus on Uluan Nughik “Badui Homes” etnic city tourist destination. This study is asosiatif research. Total sample of this study taken by purposive sampling technique with 130 repondent used Hair formula. Data analysis in this study used smart PLS. The result of this study show tourist attraction variable influence tourist decision to visit. Brand destination influence tourist decision to visit. Tourist event influence tourist decision to visit.
Developing Effective Marketing Strategies for Cultural Attractions: A SWOT-Based Analysis with Educational Implications Muhammad Saputra; Yusminar Wahyuningsih; Rizki Mufpty Pratama; Sumaria Liswita; Ilma Azizah
Journal of Educational Management Research Vol. 4 No. 3 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i3.1065

Abstract

This study aims to identify efforts to increase tourist visits to the State Museum of Lampung Province. The research employs a qualitative descriptive approach, collecting data through interviews with museum management. The data were analyzed using SWOT analysis. Based on the SWOT matrix results, six strategies were identified for each quadrant: Strengths–Opportunities (S-O), Weaknesses–Opportunities (W-O), Strengths–Threats (S-T), and Weaknesses–Threats (W-T). The IFAS and EFAS quadrant strategy analysis showed that the X-axis score was 0.37 and the Y-axis score was 0.15, both in the positive range. This positioning indicates that the appropriate marketing strategy for the museum falls into Quadrant I, which suggests the application of an aggressive strategy. The implications of this study for educational management suggest that applying an aggressive marketing strategy can enhance engagement and attract more visitors to cultural institutions. By utilizing a SWOT analysis, education managers can identify key strengths and opportunities, enabling them to develop targeted strategies that enhance institutional visibility, accessibility, and overall effectiveness in attracting diverse audiences.
Digitization and Packaging Innovation Training on SME Rumah Kita: Pelatihan Digitalisasi dan Inovasi Kemasan pada UMKM Rumah Kita Muhammad Saputra; Yusminar Wahyuningsih; Lisindawati; Niken Paramitasari
Jurnal Soeropati Vol 5 No 1: November 2022
Publisher : LPPM Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/js.v5i1.3503

Abstract

The Covid-19 pandemic has had an impact on change, business people must have the ability to utilize information technology and have the ability to innovate in all aspects including in terms of quality product innovation. Service activities are carried out to conduct training on digitization and packaging innovation for Small and Medium Enterprise (SME) Rumah Kita with the problem of decreasing sales turnover that occurred after the Covid-19 pandemic. The methods used in this service activity are counseling, training, and monitoring or evaluation. As a result of the community service, SME Rumah Kita already has a social media account that can be used as a medium for product promotion and sales. SME Rumah Kita already has a product sales account at an e-commerce shopee. SME Rumah Kita already has more marketable product packaging. SME Rumah Kita already has a sales brand. In addition, quantitative evaluations were measured using pre-test and post-test questionnaires in this community service activity. Based on the results of the pre-test and post-test, showed positive results where each pre-test and post-test on the activities carried out showed an increase in partners' abilities and knowledge related to the service being carried out.
Co-Authors Bimo Wira Gayo Ilma Azizah Lisindawati Muhammad Saputra Niken Paramitasari Novita Sari Rizki Mufpty Pratama Sumaria Liswita