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All Journal JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi
Bimo Wira Gayo
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Keputusan Wisatawan berkunjung ke Objek Wisata Budaya di Kabupaten Tulang Bawang Barat Provinsi Lampung muhammad saputra; Yusminar Wahyuningsih; Novita Sari; Bimo Wira Gayo
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 7 No. 1 (2024): JIMEK VOLUME 7 NO 1 2024
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v7i1.5591

Abstract

The purpose of this study is to determine tourist decision to visiting tourist destination in West Tulang Bawang regency Lampung Province effected of tourist attraction, brand destination, tourist event. This research focus on Uluan Nughik “Badui Homes” etnic city tourist destination. This study is asosiatif research. Total sample of this study taken by purposive sampling technique with 130 repondent used Hair formula. Data analysis in this study used smart PLS. The result of this study show tourist attraction variable influence tourist decision to visit. Brand destination influence tourist decision to visit. Tourist event influence tourist decision to visit.
Co-Authors Muhammad Saputra Novita Sari Yusminar Wahyuningsih