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All Journal J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Jurnal Ilmu Komunikasi dan Sosial Politik Komunika: Jurnal Ilmiah Komunikasi
Maulana Ramdan, Ahmad Taufiq
Unknown Affiliation
Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science

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Analisis Strategi Komunikasi Humas Jabar Dalam Penyampaian Informasi Di Era Digital Tawaqal, Rizki Surya; Maulana Ramdan, Ahmad Taufiq; Silviany, Amy Elva
Jurnal Ilmu Komunikasi (J-IKA) Vol 11, No 2 (2024): September
Publisher : Lembaga Penelitian & Pengabdian Masyarakat Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/kom.v11i2.23322

Abstract

Penelitian ini bertujuan untuk menganalisis strategi komunikasi yang diterapkan oleh Humas Jawa Barat dalam penyampaian informasi di era digital. Dengan berkembangnya teknologi dan media sosial, tantangan dalam menyampaikan informasi yang efektif semakin kompleks. Penelitian ini menggunakan pendekatan kualitatif dengan pendekatan deskriptif dan studi dokumentasi untuk mengumpulkan data. Hasil analisis menunjukkan bahwa Humas Jabar memanfaatkan berbagai platform digital, seperti media sosial dan website resmi, untuk meningkatkan jangkauan dan interaksi dengan masyarakat. Selain itu, penggunaan konten yang kreatif dan informatif menjadi kunci dalam menarik perhatian publik. Penelitian ini menyimpulkan bahwa strategi komunikasi yang adaptif dan responsif sangat penting dalam membangun citra positif serta meningkatkan transparansi informasi di kalangan masyarakat. Temuan penelitian ini diharapkan dapat memberikan rekomendasi bagi lembaga lain dalam mengembangkan strategi komunikasi di era digital. This study aims to analyze the communication strategies implemented by the Public Relations Office of West Java in delivering information in the digital era. With the advancement of technology and social media, the challenges of conveying effective information have become increasingly complex. This research employs a qualitative approach with a descriptive method and document study to collect data. The analysis results indicate that the West Java Public Relations Office utilizes various digital platforms, such as social media and official websites, to enhance reach and interaction with the public. Additionally, the use of creative and informative content is key to capturing public attention. The study concludes that adaptive and responsive communication strategies are crucial for building a positive image and enhancing information transparency among the public. These findings are expected to provide recommendations for other institutions in developing communication strategies in the digital era.
Strategi Komunikasi Akun Instagram @Dlh_Jabar Melalui Konten Storytelling Untuk Menciptakan Interaksi Publik Aprilian, Katliane; Maulana Ramdan, Ahmad Taufiq
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Government communication through social media is generally one-way, making it less than optimal in creating public interaction. To address this, the Instagram account @dlh_Jabar implemented storytelling content as a communication strategy in conveying environmental messages to the public. The implementation of this strategy showed an increase in audience reach and interaction compared to the period before storytelling was implemented, while inconsistencies in content production led to a decline in account performance. This study aims to analyze the communication strategy of the Instagram account @dlh_Jabar through storytelling content and examine the storytelling elements that play a role in creating public interaction. This study used a qualitative approach with a case study method through observation, in-depth interviews, and documentation. The results showed that the application of Storytelling as a communication strategy was able to create public interaction through Storytelling elements such as the contained message, conflicts that trigger audience involvement, characters that represent the community, and a relevant storyline.
Kepercayaan Merek Dari Testimoni Jamaah Sebagai Benteng Reputasi KBIHU Yamisa Pasca Krisis Haji 2025 Rimayansyah, Diyah Anggraeni; Maulana Ramdan, Ahmad Taufiq
Komunika : Jurnal Ilmiah Komunikasi Vol. 3 No. 2 (2025): DESEMBER
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v3i2.1587

Abstract

This study aims to analyze how KBIH Yamisa maintains and restores its reputation amid the 2025 national hajj quota corruption crisis that triggered a significant decline in public trust toward hajj management institutions in Indonesia. Using a qualitative approach through in-depth interviews, observations, and documentation, the study reveals that KBIH Yamisa’s brand trust remains strong due to consistent service delivery, transparent communication, and solid interpersonal relations between the institution and its pilgrims. The findings highlight that pilgrims’ direct experiences and organically spread testimonials significantly influence public perceptions and help sustain institutional credibility. These results align with the Relationship Management Theory, which emphasizes two-way communication, commitment, and trust as essential components of durable organization–public relationships. The study concludes that brand trust and pilgrims’ testimonials serve as effective Public Relations strategies for maintaining the reputation of religious institutions during external crises
Strategi Mempertahankan Kepercayaan dan Reputasi Merek SNSBWORLD Berbasis Komunitas Nabila, Suci Afrilia; Maulana Ramdan, Ahmad Taufiq
Komunika : Jurnal Ilmiah Komunikasi Vol. 3 No. 2 (2025): DESEMBER
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v3i2.1589

Abstract

This study aims to analyze how SNSBWORLD, a community based streetwear brand originating from Bandung, builds and maintains public trust and brand reputation within the rapidly evolving landscape of urban fashion. SNSBWORLD has grown organically through social closeness between the brand owner, community members, and the public, enabling its communication strategy to rely heavily on interpersonal relationships and community driven activities rather than large scale commercial promotion. Employing a descriptive qualitative approach, this research collected data through in depth interviews, observations of online and offline community activities, and content analysis of Instagram and TikTok posts. The findings indicate that SNSBWORLD’s brand trust is strongly shaped by its consistent visual identity, authenticity of creative values, and transparent communication, particularly in addressing criticism and public feedback. Organic testimonials from community members and collective experiences during offline events such as gatherings, fun sport activities, and creative collaborations play a significant role in strengthening emotional ties between the brand and its audience. These findings align with the Relationship Management Theory, which highlights the importance of two way communication, long term commitment, and emotional engagement in building sustainable organization public relationships. The study concludes that SNSBWORLD’s community centered approach is effective in fostering public loyalty and enhancing brand reputation, as it is grounded in authenticity, direct interaction, and a naturally developed sense of belonging. This research contributes to the field of digital Public Relations by demonstrating that brand reputation can be sustainably developed through authentic and participatory social relationships, particularly for local brands rooted in community culture. Keyword : brand, reputation, community, trust, SNSBWORLD.
Co-Authors Amy Elva Silviany Aprilian, Katliane Nabila, Suci Afrilia Rimayansyah, Diyah Anggraeni Tawaqal, Rizki Surya