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Tawaqal, Rizki Surya
Universitas Indonesia Membangun
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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Teknologi Perubahan Terhadap Kehidupan Beragama Rizki Surya Tawaqal; Ridma Meltareza
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 6 No. 1 (2022): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v6i1.3141

Abstract

Perkembangan informasi dalam kehidupan sehari-hari tidak dapat dipisahkan dengan kehadiran teknologi. Perkembangan teknologi untuk sekarang memberikan dampak yang sangat besar kepada ilmu komunikasi dan juga jalur komunikasi itu sendiri yang terjadi diantara individu. Dengan adanya perkembangan teknologi informasi, secara langsung atau tidak langsung telah memberikan perubahan perilaku pada diri seseorang. Proses komunikasi antar pribadi juga dipengaruhi banyak oleh adanya perkembangan teknologi informasi. Kehidupan nyata di tengah sosial masyarakat juga terkena dampak dari teknologi informasi, salah satunya dalam konteks kehidupan beragama. Teknologi informasi dalam implementasinya di kehidupan masyarakat berpengaruh banyak terhadap kelangsungan kegiatan manusia dalam menjalankan ibadah agamanya. Penelitian ini bertujuan menganalisis perubahan perilaku dengan lahirnya perkembangan teknologi informasi dalam konteks kehidupan beragama. Metode yang digunakan dalam penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan deskriptif. Hasil pembahasan dari penelitian ini ada beberapa fenomena yang mempunyai perubahan perilaku dalam konteks beragama. Fenomena dakwah yang selama ini dkenal dengan komunikasi tatap muka dapat dilakukan secara digital yakni menggunakan fasilitas internet sehingga orang dapat menyaksikannya di media sosial dan tidak secara tatap muka. Metode pembelajaran pendidikan agama juga sudah mempunyai perubahan, seperti proses belajar e-learning yang dapat dilakukan ke anak-anak dengan menggunakan compact disc (CD) atau aplikasi digital lainnya sehingga proses belajar dapat diulang-ulang sampai bisa dan tentu tidak menggunakan metode belajar konservatif dimana guru dan murid bertatap muka secara langsung. Simpulan dari penelitian ini adalah perubahan perilaku dalam kehidupan beragama telah menggeser beberapa aspek yang selama ini telah dilakukan dikarenakan adanya perkembangan teknologi informasi.
BAHASA INDONESIA PEMANFAATAN MEDIA SOSIAL MELALUI TIKTOK SHOP UNTUK PENINGKATAN PENJUALAN BAGI PELAKU USAHA DI VIRAGEAWIE Arie Hendra Saputro; Andre Suryaningprang; Fanji Wijaya; Ridlwan Muttaqin; Rizki Surya Tawaqal
Jurnal Abdi Insani Vol 10 No 3 (2023): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v10i3.1000

Abstract

The problem that occurs is that partners have not fully utilized social media as a tool to increase sales. Partners are still focusing on the conventional production of goods and services. Forms of promotions and campaigns on social media have been carried out but have not utilized other features that have a higher level of marketing. Social media plays an important role in disseminating the market. Partners should utilize and optimize social media to market their products. Tiktok shop is a marketing tool that can help partners increase sales. This Community Service aims to assist, provide training and provide tutorials in the use of social media. Another goal is to create social media content for Virageawie partners to increase product sales. This Community Service is carried out for 1 (one) week involving 1 (one) Partner, namely Virageawie with a total of 5 (five) HR people. The solution offered in this service program is to pay attention to registering, managing, accompanying and using the Tiktok shop as a marketing tool. Social media has a very large role and gives quite a big influence in terms of marketing level. Utilizing social media can make it easier for partners to increase sales, considering that social media is a marketing tool that can be seen and reached by many people. By paying attention to the various advantages and benefits of the community service team, the community service team plans to carry out community service activities. Based on the partner problems described above, the solutions that can be given are; (1) Providing socialization on the importance of social media to increase sales, (2) Providing assistance in creating tiktok and tiktok shop accounts, (3) Providing training related to content creation, effective communication and handling consumers, (4) Providing evaluation of activities community service. Business development needs to understand consumer consumption patterns and consumer behavior. Digital and social commerce trends also influence consumer behavior. By understanding and following digital developments, business people can continue to survive and develop their business. One that can be used and empowered in this digital era is to utilize social media, especially the Tiktok shop.
UPAYA MENUMBUHKAN JIWA KEWIRAUSAHAAN MELALUI PROGRAM RESELER TANPA MODAL DEMI MEMILIKI KEMANDIRIAN FINANSIAL PADA KOMUNITAS SEKMA CINANGSIH: Bahasa Indonesia Arie Hendra Saputro; Andre Suryaningprang; Dadan Abdul Aziz Mubarok; Ridlwan Muttaqin; Rizki Surya Tawaqal
Jurnal Abdi Insani Vol 10 No 4 (2023): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v10i4.1287

Abstract

Financial independence is what the Cinangsih SEKMA Community desires. One way is to maximize the use of social media and e-commerce. Two weaknesses experienced by the Cinangsih SEKMA Community are that they do not have the desire to become entrepreneurs. The Cinangsih SEKMA community has not used social media and e-commerce well. One program that can be done is to take advantage of the reseller program without capital. Partners are still focused on socializing so they have not yet utilized it for entrepreneurship. This community service activity focuses on socialization and training for the Cinangsih SEKMA Community. Develop a desire for entrepreneurship and have the desire to utilize social media and e-commerce. This community service is carried out for 1 month for socialization, training and mentoring. Activities focus on socialization, fostering an entrepreneurial spirit and assistance in implementing reseller programs without capital. The solutions provided in this service program are 1) Socialization in fostering an entrepreneurial spirit, 2) Socialization in using social media and e-commerce, 3) Reseller Program without capital. The method used to overcome the problems faced by the Cinangsih SEKMA community is to explain, explain and assist in cultivating an entrepreneurial spirit. Another method is to utilize social media and e-commerce to implement it in a reseller program without capital. This community service is hoped by the SEKMA Cinangsih community to have financial independence by running a reseller program without capital. Cultivating an entrepreneurial spirit requires the role of a mentor who is ready to help and accompany. Financial independence requires the right method. One thing that can be utilized is by utilizing social media, applications and e-commerce.
Marketing Communication in Attracting Students Meltareza, Ridma; Tawaqal, Rizki Surya
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 7 No. 1 (2023): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v7i1.3871

Abstract

In today's highly competitive higher education landscape, the increasing number of universities offering similar programs has intensified the competition for prospective students. As a result, students have become more selective in choosing their educational institutions. To attract the interest of prospective students, universities need to differentiate themselves through effective marketing messages and strategies. This study focuses on Universitas INABA and its efforts to communicate its unique values and advantages in terms of curriculum, facilities, faculty, and learning environment. The research begins with market analysis and identification of a target group of prospective students with similar needs and characteristics. Following market segmentation, Universitas INABA determines key messages to convey to these prospective students, emphasizing academic excellence, modern campus facilities, industry partnerships, and career development support. The selection of communication channels includes an informative and appealing university website, direct interaction through social media platforms, and participation in educational exhibitions. Effective marketing communication plays a vital role in building a positive brand image, increasing awareness and brand awareness, as well as boosting enrollment numbers. Continuous evaluation and improvement are essential for the university's marketing strategies. Data and feedback from prospective students, current students, and alumni are collected to evaluate the effectiveness of the marketing efforts. This research provides insights into the development and implementation of marketing strategies in higher education institutions, with implications for student recruitment and institutional success.
Pelatihan Fotografi Untuk Meningkatkan Branding dan Digital Marketing Produk UMKM Cibiru Wetan Ramdan, Ahmad Taufiq Maulana; Lubis, Ira Aryanti Rasyi; Zubair, Feliza; Jaya, Rama Chandra; Tawaqal, Rizki Surya
Jurnal Media Pengabdian Komunikasi Vol 4, No 1 (2024): Jurnal Media Pengabdian Komunikasi
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/medikom.v4i1.281

Abstract

 AbstractCibiru Wetan has a wealth of potential in SMEs with high-quality products, but a lack of understanding in product photography and digital marketing hinders its growth. Especially in today's digital era, with increasing online competition, strengthening branding and digital marketing is key to enhancing the visibility and sales of SME products. The crucial role of digital branding in supporting online marketing strategies is increasingly evident. The purpose of this service is to empower SMEs in Cibiru Wetan with effective photography skills and digital marketing strategies. This service employs the Participatory Learning and Action (PLA) method, or Learning by Doing, which involves participants more actively compared to conventional training. The implementation of activities is divided into several stages: education and socialization, pre-training, practice, mentoring, and evaluation. The outcome of this service is that the product photography training in Cibiru Wetan successfully improved the SMEs' ability to utilize social media for marketing. Evaluations showed a significant positive impact on participants' understanding and skills in producing attractive and professional product photos. The visual quality of product photos improved, aiding in the product's appeal on social media. Post-training monitoring indicated an increase in the frequency and quality of content, as well as more active interactions with the audience. This service can serve as a reference for similar programs in other areas and encourage policies that better support the development of SMEs through the enhancement of digital skills. Keywords: Branding; digital marketing; product photography.   AbstrakCibiru Wetan memiliki banyak potensi UMKM dengan produk berkualitas tinggi, tetapi kurangnya pemahaman tentang fotografi produk dan pemasaran digital menghambat pertumbuhannya. Terutama di era digital saat ini, dengan persaingan online yang semakin ketat, memperkuat branding dan pemasaran digital menjadi kunci untuk meningkatkan visibilitas dan penjualan produk UMKM. Peran penting digital branding dalam mendukung strategi pemasaran daring semakin meningkat. Tujuan dari pengabdian ini adalah untuk memberdayakan pelaku UMKM di Cibiru Wetan dengan keterampilan fotografi dan strategi pemasaran digital yang efektif.Pengabdian ini menggunakan metode Participatory Learning and Action (PLA) atau Learning by Doing, yang melibatkan peserta lebih aktif dibandingkan pelatihan konvensional. Pelaksanaan kegiatan dibagi menjadi beberapa tahapan yaitu edukasi dan sosialisasi, pra pelatihan, praktik, pendampingan, dan evaluasi. Hasil dari pengabdian ini adalah pelatihan fotografi produk di Cibiru Wetan berhasil meningkatkan kemampuan pelaku UMKM dalam memanfaatkan media sosial untuk pemasaran. Evaluasi menunjukkan dampak positif signifikan pada pemahaman dan keterampilan peserta dalam menghasilkan foto produk yang menarik dan profesional. Kualitas visual foto produk meningkat, membantu daya tarik produk di media sosial. Pemantauan pasca pelatihan menunjukkan peningkatan frekuensi dan kualitas konten serta interaksi lebih aktif dengan audiens. Pengabdian ini dapat menjadi acuan bagi program-program serupa di daerah lain, serta mendorong kebijakan yang lebih mendukung pengembangan UMKM melalui peningkatan keterampilan digital.Kata-kata kunci: Branding; fotografi produk; pemasaran digital.
THE ROLE OF DIGITAL MARKETING COMMUNICATION OF AROMATHERAPY ALTERNATIVE MEDICINE IN INCREASING CONSUMER CONFIDENCE Ramdan, Ahmad Taufiq Maulana; Tawaqal, Rizki Surya; Meltareza, Ridma
Journal of Business and Management Inaba Vol. 1 No. 2 (2022): Volume 1 Number 2, December 2022
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v1i02.117

Abstract

Communication is an important marketing techniques in promoting alternative treatment, products and services since years a go people have interact through communication serve the needs of basic human, of interacting the act of conveying information to another individual to influence the, , opinion or their behavior, either directly or indirectly through. mediaWith the use of communications technology, people now can communicate more efficient not only with those who live nearby but also across great distances by storing and send a message or information. The technologies used in communication is a tool , the structure of the organization , and social norm faced by people when gather , process , and exchange information with others .Platform social media that is ideal for marketing communications one of them is instagram .In their aromaterapisehat use instagtam with account names @ aromaterapisehat , and communication marketing that he did. This study attempts to find out how the role of marketing communications digital alternative medicine aromatherapy to increase consumer confidence. Methods used in this research is qualitative whose aim is to explore in depth a phenomenon. The result of digital communication marketing research is done by a aromaterapisehat excellent in used by the digital media instagram to communicate all kinds of information and knowledge about products they sell aromaterapi so consumers easy understand about all sorts of the advantages and disadvantages of and how to benefit from the product of a most aromaterapisehat and true.
Diferensiasi Public Speaking Online di Era Digitalisasi Pasca Pandemi Covid -19: Studi Kasus Mengenai Diferensiasi Public Speaking Online Di Era Digitalisasi Pasca Pandemi Covid-19 pada Kalangan Dosen di Kota Bandung Rizki Surya Tawaqal; Maudy Rizkiana Poedjadi; Amy Elva Silviany
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 3 (2024): Agustus 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i3.2730

Abstract

The digitalization era post-Covid-19 pandemic has brought significant changes in various aspects of life, including Public Speaking techniques. This study aims to explore the differences in Public Speaking techniques before and after the pandemic and how adaptation to digital platforms affects communication effectiveness. Before the pandemic, Public Speaking was often conducted face-to-face, focusing on body language, eye contact, and voice intonation to capture the audience's attention. However, the pandemic forced many Public Speaking activities to shift to digital platforms. This shift requires speakers to master technology, understand the dynamics of virtual interaction, and adapt their presentation techniques to remain interactive. This study uses qualitative methods by collecting data through in-depth interviews with Public Speaking practitioners and related literature analysis. The findings show that successful speakers in this digital era are those who can effectively utilize technology, use attractive visual aids, and develop adaptive communication skills. Additionally, factors such as time management, maintaining audience engagement through interactive features, and understanding digital communication ethics are key to success. The conclusion of this study emphasizes the importance of continuous training and adaptation for public speakers to remain relevant and effective in the digitalization era. Furthermore, there is a need for developing curricula and training programs that support the mastery of new techniques in Public Speaking. Thus, this change not only presents challenges but also opportunities to enhance the overall quality of public communication
THE ENGLISH PROFICIENCY TRAINING IN BANDUNG ORPHANAGES Meltareza, Ridma; Wiryany, Detya; Aryanti Rasyi Lubis, Ira; Tawaqal, Rizki Surya; Ramdan, Ahmad Taufiq Maulana
Inaba of Community Services Journal Vol. 1 No. 1 (2022): Volume 1 No. 1, June 2022
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v1i1.30

Abstract

Indonesian people are increasingly aware of the importance of English language skills. Not only in communicating academically but also in communication that occurs daily as a result of the increasing flow of information through various media. For people who have access to a place to learn and practice English skills, of course, they will be able to master their skills more effectively. But not with school students who have to study online where not all students have sufficient facilities and access to learn and practice English. For less fortunate students, such as residents of orphanages, mentoring and training activities, both academic and non-academic, they need. So this Community Service activity was carried out. English language training for orphans and poor people was held at the Mutiara Bani Sholihin Orphanage. This activity uses the Quantum teaching method where this method fosters an atmosphere of togetherness, comfort and calmness in learning. Then at the end of this activity session, an evaluation of the material that has been implemented is carried out to measure learning achievement.
DIGITAL BRANDING TRAINING TO IMPROVE PRODUCTION ACTIVITIES IN THE START-UP BUSINESS SECTOR Ramdan, Ahmad Taufiq Maulana; Tawaqal, Rizki Surya
Inaba of Community Services Journal Vol. 1 No. 2 (2022): Volume 1 No. 2, December 2022
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v1i02.131

Abstract

The impact of the global crisis is starting to be seen at the national level due to the rapid spread of Covid-19. The COVID-19 epidemic has had a profound impact on the business sector, including micro, small and medium enterprises. Many business actors have laid off their employees and even temporarily closed their business activities. Given the circumstances and events mentioned above, it is very important for new business actors to continue to maintain consumer loyalty, with Brands playing the most significant role. The problem with today's entrepreneurs is that they continue to lack a fundamental understanding of brands. Beginning entrepreneurs are aware that brands are nothing more than logos and packaging. Another problem is that inexperienced business people do not know how to take advantage of the current digital era to activate brands in the minds of consumers. Start-up business players should exercise adequate branding to protect their trademarks from infringement and imitation by other commercial entities.
Analisis Word Of Mouth (Wom) Sebagai Strategi Branding Rizkiana Poedjadi, Maudy; Tawaqal, Rizki Surya; Surya Putra, Dice; Latifah Salim Nur Rohman, Siti; Ramdan, Ahmad Taufiq Maulana
Journal of Digital Communication Science Vol. 2 No. 1 (2024): Journal of Digital Communication Science
Publisher : Universitas Indonesia Membangun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jdcs.v2i1.290

Abstract

Pada penelitian efektivitas Word of Mouth (WOM) sebagai strategi branding ini adalah untuk mengetahui sebesar besar dampak dari WOM sebagai strategi branding. Penelitian ini menggunakan metode penelitian kajian literatur dan sampelyang digunakan adalah efek dari WOM dalam perilaku membeli konsumen, Membentuk WOM sebagai strategi marketing dalam klub Kesehatan independent, Efek kredibilitas merk kepada WOM melalui kepuasan pelangan dan kesetian pelanggan di hypermart Cyberpark Karawaci, dan dampak WOM dalam keputusan membeli di Yordania. Sampel ini menggunakan metode penelitian kuantitatif, kualitatif dan metode campuran. Kesimpulan dari penelitian ini adalah WOM berdampak signifikan dalam mempengaruhi seseorang untuk membeli barang. WOM sendiri tidak terbatas pada umur dan jenis kelamis sehingga WOM sangat efektif sebagai strategi branding murah. Melalui penelitian ini, WOM menjadi strategi branding yang di rekomendasikan mengingat biaya yang sangat murah dan memberikan dampak yang pesat. Namun, dalam menggunakan WOM perlu adanya kehati-hatian. Jika konsumen telah memberikan ulasan buruk, maka WOM menjadi strategi branding yang perlu dihindari sebab konsumen lebih mempertimbangkan ulasan buruk di bandingkan ulasan bagus.
Co-Authors Ahmad Taufiq Maulana Ramdan Amy Elva Silviany Andre Suryaningprang Arie Hendra Saputro Aryanti Rasyi Lubis, Ira Azmi, Nisyaul Khotimatul Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Detya Wiryany Fanji Wijaya Feliza Zubair Haq, Irada Shidratin Jaya, Rama Chandra Latifah Salim Nur Rohman, Siti Lubis, Ira Aryanti Rasyi Maudy Rizkiana Poedjadi Maulana Ramdan, Ahmad Taufiq Muttaqin, Ridlwan Ramdan, Ahmad Taufiq Maulana Recky, Recky Ridma Meltareza Rizkiana Poedjadi, Maudy Ruslan, Salwa Azzahra Sabila, Khansa Siddiq, Andhika Mochamad Siti Rahmadani, Riva Surya Putra, Dice