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All Journal SENTRALISASI Jurnal EK dan BI Abdimas Indonesian Journal PERSPEKTIF: Journal of Social and Library Science
Nasution, Hafizah Mahira
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Religion Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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PERAN SISTEM PEMBAYARAN DIGITAL DALAM MENINGKATKAN PRODUKTIVITAS USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) DI KECAMATAN MEDAN PERJUANGAN Purba, Febri Andriawan; Nasution, Hafizah Mahira; Siregar, Nur Hasanah; Lubis, Sri Nikmah Tullah; Wulandari, Sari
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 2 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i2.1879

Abstract

As technology advances, digital payment solutions have emerged as a practical way to streamline transactions and boost MSMEs' operational effectiveness. Data from MSME actors in the area is gathered for this study using a quantitative methodology and survey method. According to the study's findings, MSME productivity is positively impacted by the use of digital payment systems like e-wallets and QRIS. Companies report faster transactions, lower operating expenses, and easier access to larger markets. In addition, digital payment methods contribute to more transparent and accurate financial records. The study's conclusions include the necessity of educating and training MSME participants on the usage of digital payment systems, as well as government and financial institution assistance to promote the technology's uptake. It is envisaged that by taking these actions, Medan Perjuangan District MSMEs will be able to utilize the digital payment system to its full potential and boost their company's sustainability and competitiveness.
ADAPTATION STRATEGY OF TRADITIONAL MARKET TRADERS IN RESPONSE TO DIGITALIZATION COMPETITION Nasution, Hafizah Mahira; Lubis, Ilham Akbar; Pranata, M. Harry; Siregar, Nurhasanah; Lubis, Sri Nikmah Tullah
PERSPEKTIF: Journal of Social and Library Science Vol. 2 No. 3 (2024): December
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/perspektif.v2i3.379

Abstract

This research discusses how traditional market traders in Pasar Hongkong Medan City adapt to the competition of digitalization. With the increasing penetration of the internet and the popularity of e-commerce, traditional markets face great challenges in maintaining their relevance. The research used a qualitative method with in-depth interviews to traders in three accessories shops as the research subjects.  The results showed that the merchants experienced diverse impacts of digitalization. Certain shops successfully utilized technologies such as WhatsApp for digital marketing and transactions, while others faced a decline in revenue. Adaptation efforts involved strategies such as price adjustments, use of social media for promotion, and digital payment systems. This study recommends digital literacy training, market infrastructure improvement, and collaboration with digital platforms to help traditional traders survive in the digital era. 
Serumpun dalam Satu Akidah: Pelaksanaan Tabligh Akbar di Desa Barung-Barung, Kecamatan Lima Puluh Pesisir, Kab. Batu Bara Fadhilah, Mhd. Fajar; Sabilla, Sabna; Syafira, Sherly; Nasution, Hafizah Mahira; Albina, Meyniar
Abdimas Indonesian Journal Vol. 4 No. 2 (2024)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v4i2.498

Abstract

The implementation of tabligh akbar is a significant activity in the religious life of Muslim communities in Indonesia, serving as a means to strengthen doctrinal understanding and community cohesion. This study aims to analyze the implementation of tabligh akbar in Desa Barung-Barung, Lima Puluh Pesisir District, Batu Bara Regency, and its impact on social cohesion and the reinforcement of community faith. The methodology used is a qualitative approach with in-depth interviews and participatory observation techniques. The results show that the tabligh akbar in this village successfully strengthened community solidarity and enhanced religious understanding. The article concludes that tabligh akbar serves not only as a medium for preaching but also as an effective social binder.
Analysis of Halal Fashion Business Development Strategies in Medan City Nasution, Hafizah Mahira; Rahma, Tri Inda Fadhila; Inayah, Nurul
SENTRALISASI Vol. 14 No. 2 (2025): May
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v14i2.4457

Abstract

The halal industry continues to be an important issue in Indonesia, including in Medan City.  This study aims to analyze the development strategy of Umama Gallery Medan halal fashion and formulate effective alternative strategies by analyzing internal and external factors to face competition in the Halal Fashion industry in Medan City. This research uses mixed-method methodology by using SWOT analysis and QSPM approaches.  The results of this study indicate that the SWOT analysis of Umama Gallery Medan is in quadrant I which supports aggressive strategies so that the suitable strategy used is the SO (Strength - Oppurtunity) strategy 1) Develop product variations in accordance with Muslim fashion trends to remain competitive, 2) Expand marketing through e-commerce platforms, and 3) Increase collaboration with influencers and hijabers communities to strengthen brand image. And QSPM analysis, obtained alternative strategies that are suitable for Umama Gallery Medan, namely ST (Strength - Threat) 1) Increase product innovation regularly to anticipate changes in fast fashion trends, 2) Maintain product quality to remain superior to competitors in the midst of intense market competition. The most appropriate alternative strategy for Umama Gallery Medan is the S-O (Strength-Opportunities) strategy with an aggressive growth approach. This strategy includes the development of product variations that align with Muslim fashion trends to maintain competitiveness in the market.
Co-Authors Albina, Meyniar Fadhilah, Mhd. Fajar Lubis, Ilham Akbar Lubis, Sri Nikmah Tullah Nurhasanah Siregar . Nurul Inayah Pranata, M. Harry Purba, Febri Andriawan Rahma, Tri Inda Fadhila Sabilla, Sabna Sari Wulandari Siregar, Nur Hasanah Syafira, Sherly