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All Journal Journal of Information System, Applied, Management, Accounting and Research Jurnal Ilmiah Manajemen Kesatuan Dinamika Journal of Business and Management Inaba
Rita Mardiana
Sekolah Tinggi Ilmu Manajemen Budi Bakti
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence Of Social Environment And Motivation On Students' Decisions To Become Entrepreneurs: Case Study Of Students Of STIM Budi Bakti Rita Mardiana; Adrian Adha; Ahmad Juhari
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.2960

Abstract

This study aims to analyze the conditions of students who want to start a business study of the social environment and motivation. This study uses quantitative data where the data is obtained from primary data sources derived from questionnaire data collection. The questionnaire was given to respondents to answer the questions given. The respondents of this study were students who were still active at STIM Budi Bakti. The data collected were analyzed using the SPSS program. The variables in this study consist of independent variables and dependent variables. The Independent Variable (independent variable) consists of: Social Environment (X1) and motivation (X2). While the Dependent Variable (dependent variable) is the Decision to Become an Entrepreneur (Y). The results of this study indicate that the variables of the social environment and motivation have a positive influence on the condition of students in their desire to start a business. The social environment plays a role in influencing the development of individual mindsets and habits in it, while the perception variable has no influence on the interest/desire to become an entrepreneur. Motivation has a simultaneous influence on the student entrepreneurship variable. With the motivation to become an entrepreneur, students become independent (can do many things and can finance their own needs). This shows that students can still have the desire to do business even though their understanding/perception of entrepreneurship is still lacking.
PENGARUH HARGA DAN DESAIN KEMASAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PRODUK SOSIS MABELL SINGLE Reni Lestari; Giharjo Giharjo; Rita Mardiana
Journal of Information System, Applied, Management, Accounting and Research Vol 10 No 2 (2026): JISAMAR (May 2026)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v10i2.2379

Abstract

Harga dan desain kemasan menjadi fokus studi ini karena potensi dampaknya terhadap keputusan pembelian akhir konsumen. Kontribusi baru dari pembahasan ini terletak pada pengembangan tentang “titik temu” antara keterjangkauan harga dan daya tarik visual kemasan yang paling optimal untuk mendorong keputusan pembelian pada produk daging olahan kelas menengah (Sosis Mabell Single). Metode ini bersifat deskriptif kuantitatif. Kami menggunakan metode pengambilan sampel insidental non-probabilitas untuk mendistribusikan kuesioner kepada 115 partisipan dan mengumpulkan data mereka. Analisis regresi linier digunakan untuk mengukur data. Margin kesalahan 10% ditentukan oleh pengamatan dan analisis. Menurut hasil penelitian, baik harga maupun desain kemasan memiliki dampak yang menguntungkan dan substansial terhadap keputusan konsumen untuk membeli. Dengan nilai R2 sebesar 0,657 mempunyai hubungan kuat, kita dapat melihat bahwa harga (X1) dan desain kemasan (X2) menyumbang 65,7% dari varians dalam pilihan pembelian. Selain itu, berbagai elemen eksternal memengaruhi keseluruhan.
HRM Strategies for Managing Generation Z Talent: Understanding Workplace Needs and Motivations Indri Guslina; Rita Mardiana; Adrian Adha; Ahmad Juhari; Giharjo
Journal of Business and Management Inaba Vol. 4 No. 1 (2025): Volume 4 Number 1, June 2025
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v4i1.414

Abstract

The purpose of this study is to examine the challenges and talent management strategies in managing Generation Z in the workplace. Generation Z, as digital natives, brings significant changes that demand the adaptation of an integrated Human Resource (HR) strategy. The method used is qualitative with a literature review approach, which collects data from various scientific journals, books, and research reports. The results of the study show that companies face challenges in three main aspects: attracting, employing, and retaining Generation Z. In terms of attracting, the challenges are building a strong company image and positive reputation, as well as creating an efficient and digital recruitment process. In terms of employing, the challenges are conducting holistic skill assessments (covering both soft skills and hard skills), implementing an effective and engaging onboarding process, and managing Generation Z's expectations realistically. Meanwhile, to retain Generation Z, companies must address the high turnover rate by providing a positive work environment, clear career development opportunities, and competitive compensation and benefit packages. By implementing these strategies, companies can not only maximize the potential of Generation Z but also be better prepared to face the challenges and opportunities of an increasingly digital future of work.
PENGARUH EMPLOYER BRANDING TERHADAP MINAT BERTAHAN KARYAWAN DI BATOO FARM ADVENTUR Ananda Alvin Adam Asrudin; Rita Mardiana
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 6 No. 1 (2026): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v6i1.1294

Abstract

This study's primary goal is to assess how employer branding affects Batoo Farm Adventure employees' inclinations to stay on the job. 113 pertinent agency employees were surveyed using a questionnaire in order to gather data at random using a quantitative technique. Instrument testing (validity and reliability), traditional assumption tests (normality and heteroscedasticity), basic linear regression analysis, hypothesis testing (t test and F test), and computation of the coefficient of determination using SPSS software 21st edition were all included in the data evaluation stages. Indicators of work culture and environment, leadership style, salary and rewards, and opportunities for career advancement were used to operationalize the aspects of the company's image as an employer (employer branding). With a regression coefficient of 0.684 and a significance level of 0.000 (less than 0.05), the analytical track record demonstrated the positive and substantial impact of employer branding on staff retention commitment. The employer branding variable's coefficient in predicting retention intention is 40%, according to the coefficient of determination (R2) value, which reached 0.400. The remaining 60% is explained by the contribution of external variables not included in this analysis model. The empirical results show that companies will have a higher steady retention rate if they are skilled at presenting an amazing work reputation and high utility value for their personnel. Leaving this condition aside, the management of Batoo Farm Adventure is recommended to maximize their internal branding strategy, particularly with regard to the factors of a comfortable work environment, a reward system, and a career that is undoubtedly in order. to minimize staff churn and preserve the organization's operational stability.
Co-Authors Adrian Adha Ahmad Juhari Ananda Alvin Adam Asrudin Giharjo Giharjo Giharjo Indri Guslina Reni Lestari