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All Journal Primanomics : Jurnal Ekonomi & Bisnis Journal of Information System, Applied, Management, Accounting and Research Maneggio
Vivi Ristanti
Sekolah Tinggi Ilmu Manajemen Budi Bakti
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Sustainable Marketing and Changes in Consumer Preferences in the Era of Environmental Awareness Vivi Ristanti
Maneggio Vol. 2 No. 6 (2025): DECEMBER-MJ
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/01s43p40

Abstract

The growing global awareness of environmental degradation has significantly reshaped market dynamics and consumer expectations, positioning sustainability as a strategic imperative for contemporary businesses. This study investigates how sustainable marketing influences consumer preference shifts in the context of rising environmental consciousness and examines mechanisms for reducing the persistent attitude–behavior gap in green consumption. A systematic literature review was conducted using PRISMA guidelines, analyzing peer-reviewed journal articles published between 2020 and 2025 and indexed in Scopus and related academic databases. The findings demonstrate that environmental awareness, pro-environmental attitudes, ethical values, and sustainable lifestyles strongly affect consumers’ purchase intentions and preferences toward green products, particularly among younger, educated, and higher-income segments. However, economic constraints, price sensitivity, information asymmetry, and skepticism toward greenwashing remain major barriers preventing consistent sustainable purchasing behavior. The discussion reveals that integrated sustainable marketing strategies incorporating green marketing mix elements, transparent communication, credible eco-labeling, digital engagement, and continuous environmental education play a decisive role in converting environmental concern into actual purchasing behavior. In conclusion, sustainable marketing holds substantial potential to reshape consumer preferences and accelerate the transition toward sustainable consumption, provided that strategic alignment among education, affordability, institutional trust, and social influence is achieved.
PENGARUH AFFILIATE MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP MINAT BELI PRODUK SKINTIFIC DI TIKTOK SHOP PADA GENERASI-Z DI KABUPATEN BOGOR Dina Ananda; Vivi Ristanti; Feby Ariyani
Journal of Information System, Applied, Management, Accounting and Research Vol 10 No 2 (2026): JISAMAR (May 2026)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v10i2.2401

Abstract

Tujuan penelitian ini adalah untuk mengetahui bagaimana affiliate marketing dan online customer review memengaruhi minat beli konsumen TikTok Shop Skintific. Penelitian ini dilakukan di Kabupaten Bogor. 100 pengguna TikTok dari generasi Z yang telah membeli produk Skintific dari TikTok Shop disurvei menggunakan metodologi sampel non-probabilitas berdasarkan strategi pengambilan sampel bertujuan. Metode analisis data dalam penelitian ini meliputi uji validitas dan reliabilitas, regresi linier berganda, uji hipotesis (uji F dan t), dan R kuadrat yang disesuaikan, yang merupakan ukuran koefisien determinasi. Penelitian menemukan bahwa meskipun online customer review tidak secara signifikan memengaruhi niat pembelian, affiliate marketing memengaruhinya secara positif dan signifikan secara statistik. Terdapat pengaruh positif dan signifikan secara statistik terhadap niat membeli ketika affiliate marketing dan ulasan internet digunakan bersama-sama. Saran dari penelitian ini ditujukan kepada para affiliator Skintific perlu memperbaiki metode demonstrasi produk mereka, yakni dari sekadar menciptakan daya tarik visual menjadi penyediaan informasi yang solutif dan personal, serta kepada pihak Skintific disarankan untuk memastikan bahwa ulasan yang ditampilkan adalah ulasan autentik dari pembeli yang terverifikasi dan melakukan integrasi strategis antara online customer review ke dalam materi konten para affiliator. Penelitian selanjutnya disarankan untuk memperluas wilayah studi dan mengeksplorasi variabel moderasi guna memperkaya pemahaman terhadap minat beli konsumen.
The Influence Of Instagram Social Media And School Image On Enrollment Decisions At SMP-IT DAR EL-HIJRAH Shinta Alodia; Vivi Ristanti
Primanomics : Jurnal Ekonomi & Bisnis Vol. 24 No. 2 (2026): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v24i2.4614

Abstract

The development of social media and the importance of school image in the competition of educational institutions have not been fully followed by an increase in student enrollment decisions, as seen in the fluctuations in the number of students at SMPIT Dar El Hijrah. This study aims to analyze the influence of Instagram social media and school image on student enrollment decisions. This study used a quantitative approach with a survey method through questionnaires to 65 respondents with saturated sampling techniques and analyzed using multiple linear regression. The results of the study showed that simultaneously Instagram social media and school image did not have a significant effect on enrollment decisions, but partially school image had a positive and significant effect, while Instagram social media did not have a significant effect, with a determination coefficient value of 8.6% which showed that the influence of variables was still relatively low.
Co-Authors Dina Ananda Feby Ariyani Shinta Alodia