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All Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan PANDALUNGAN : Jurnal Pengabdian kepada Masyarakat
Sholehah, Selviatus
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Religion Arts Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences

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PENDAMPINGAN UMKM UNTUK PENINGKATAN VOLUME PENJUALAN MELALUI E-COMMERCE PADA USAHA KUE BILZA CAKE Yaqin, Ainol; Rohimah, Silviana; Fitriya, Noer Diana; Lailiyah, Rofiatul; Sholehah, Selviatus
Pandalungan: Jurnal Pengabdian kepada Masyarakat Vol 3 No 1 (2024): Oktober
Publisher : Universitas Al-Falah As-Sunniyah Kencong Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62097/pandalungan.v3i1.1921

Abstract

Laporan ini membahas tentang pendampingan Usaha Mikro, Kecil, dan Menengah (UMKM) Kue Bilza Cake di Desa Pesisir, Kecamatan Paiton, Kabupaten Probolinggo, Jawa Timur, dalam meningkatkan volume penjualan melalui platform e-commerce. Pendampingan ini bertujuan untuk meningkatkan pengetahuan dan keterampilan pemilik UMKM dalam mengelola toko online, strategi pemasaran digital, dan optimasi penjualan online. Metode pendampingan yang digunakan adalah pelatihan, konsultasi, dan pendampingan langsung dalam mengelola toko online dan strategi pemasaran digital. Hasil pendampingan menunjukkan peningkatan signifikan dalam volume penjualan Kue Bilza Cake setelah mengikuti program pendampingan. Peningkatan ini dikaitkan dengan peningkatan pengetahuan dan keterampilan pemilik UMKM dalam mengelola toko online, strategi pemasaran digital, dan optimasi penjualan online. Laporan ini merekomendasikan replikasi program pendampingan UMKM serupa di daerah lain untuk membantu UMKM meningkatkan daya saing mereka di era digital.
HAYBRID MARKETING: KOMBINASI PEMASARAN DIGITAL DAN OFFLINE DALAM MENINGKATKAN DAYA SAING DI UUS HIJAB Ainol Yaqin, Moh.; Sholehah, Selviatus
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 8 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i8.3179

Abstract

Competition in the Muslim fashion industry, particularly in the hijab sector, has become increasingly intense due to the rapid development of technology and changes in consumer behavior. Ultra Micro Enterprises (UMEs) in this sector need to adopt effective marketing strategies to remain competitive and grow. Hybrid marketing, which combines digital marketing and offline marketing, has become a relevant approach to enhancing the competitiveness of UUS Hijab brands. Digital marketing through social media, marketplaces, and websites allows for broader reach and direct interaction with customers. Meanwhile, offline marketing, such as bazaar events, community engagement, and word-of-mouth, still plays an important role in building trust and customer loyalty. This study aims to analyze the effectiveness of hybrid marketing in improving the competitiveness of UUS Hijab brands. Using a case study approach and qualitative methods, the results show that the combination of digital and offline marketing can increase brand awareness, expand market reach, and strengthen customer relationships. Hybrid marketing strategies also provide flexibility in adapting marketing approaches based on consumer preferences. Therefore, UUS Hijab brands are advised to optimize the synergy between digital and offline marketing to enhance their competitiveness and business sustainability.
Co-Authors Ainol Yaqin, Ainol Ainol Yaqin, Moh. Fitriya, Noer Diana Lailiyah, Rofiatul Rohimah, Silviana