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All Journal International Journal of Emerging Research and Review
Marrom, Mochammad Azza Nurul
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Social Sciences Other

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Public Relations Management in Building the School Image at Sekolah Indonesia Johor Bahru Marrom, Mochammad Azza Nurul; Roesminingsih, Erny; Yulianingsih, Wiwin; Khamidi, Amrozi
International Journal of Emerging Research and Review Vol. 2 No. 4 (2024): December
Publisher : IKIP Widya Darma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56707/ijoerar.v2i4.87

Abstract

Objectives: This study aims to explore the role of public relations management in shaping the image of Sekolah Indonesia Johor Bahru (SIJB). Methods: A qualitative case study approach was used, involving interviews, observations, and document analysis. Results: The findings indicate that well-structured PR activities, guided by strategic planning, organization, implementation, and evaluation, significantly enhance the school's reputation. Public relations programs such as the Wonderful Nusantara Festival, Southeast Asian Science, Arts, and Sports Competition, graduation ceremonies, and student creativity programs in collaboration with Indonesian universities have strengthened SIJB's image. In addition, the mass circumcision event has further demonstrated SIJB's commitment to community engagement. Novelty: This study highlights the important role of comprehensive public relations management in enhancing the image of Indonesian schools overseas.
Co-Authors Amrozi Khamidi ERNY ROESMININGSIH WIWIN YULIANINGSIH