Article Per Year (5 Year)
p-Index From 2021 - 2026
0.702
P-Index
This Author published in this journals
All Journal aktivisme: Jurnal Ilmu Pendidikan, Politik dan Sosial Indonesia Innovasi : Jurnal Inovasi Pendidikan
Hendi Kurniyawan
Unknown Affiliation
Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Digital Divide : How Madrasah Uses Technology to Improve Brand Image Ainul Yakin; Mohammad Dendy Musthofa; Hendi Kurniyawan; Hasan Baharun; Hefniy Hefniy
Aktivisme: Jurnal Ilmu Pendidikan, Politik dan Sosial Indonesia Vol. 2 No. 1 (2025): Januari: Aktivisme : Jurnal Ilmu Pendidikan, Politik dan Sosial Indonesia
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aktivisme.v2i1.760

Abstract

This study aims to explore the use of digital technology by Madrasah Tsanawiyah Darul Musthofa in improving the institution's brand image. Using a qualitative approach with a case study method, data was collected through semi-structured interviews, participant observation, and document analysis. The results of the study show that the strategic use of social media such as YouTube, TikTok and WhatsApp has succeeded in increasing public trust in the quality of madrasah education. Digitization of learning also strengthens engagement between students, teachers, and parents, although limited infrastructure and technological training remain significant challenges. The implication of this research is the need for a planned strategy and policy support to ensure equitable adoption of technology, especially in rural areas. This study contributes by understanding the synergy between digital technology and brand image enhancement strategies in the context of Islamic education, offering strategic guidance for other madrasahs to compete in the digital era.
Analisis Perencanaan Bisnis dalam Pengembangan Unit Usaha Pendidikan Berbasis Edutech Hendi Kurniyawan; Abdullah
INNOVASI : JURNAL INOVASI PENDIDIKAN Vol. 11 No. 3 (2025): DESEMBER (JURNAL INOVASI PENDIDIKAN)
Publisher : Education Reserach Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64540/7rtcw651

Abstract

Digital transformation has driven the development of education technology (Edutech) not only as a learning tool but also as a strategic business unit in the educational environment. However, the sustainability of Edutech-based educational business units is largely determined by the quality of the business planning implemented. This study aims to analyze business planning in the development of Edutech-based educational business units and examine its implications for business sustainability. This study uses a descriptive qualitative approach with data collection techniques through in-depth interviews, observations, and documentation studies. Research informants were selected purposively from managers and stakeholders of Edutech-based educational business units. Data analysis was conducted thematically through the stages of data reduction, data presentation, and conclusion drawing, and was strengthened by triangulation of sources and methods. The results of the study indicate that systematic business planning has significant implications for the sustainability of Edutech business units in three main dimensions: economic, social, and operational. Business planning contributes to financial stability, efficient resource management, strengthened relationships with stakeholders, and increased adaptability and innovation of digital services. These findings also confirm that business planning functions as a strategic mechanism that integrates educational objectives, business strategies, and technology utilization. Based on a synthesis of empirical findings and a theoretical framework, this study formulates an ideal business planning model for an Edutech-based educational business unit that is integrative, adaptive, and oriented toward sustainable innovation. This research is expected to provide theoretical contributions to the development of educational management and Edutech studies, as well as practical recommendations for educational business unit managers in the digital era.
Co-Authors Abdullah Achmad Fais Ghozali Ainul Yakin Baharun, Hasan Hefniy Hefniy Mohammad Dendy Musthofa Muhammad Ilzamul Khoir