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All Journal aktivisme: Jurnal Ilmu Pendidikan, Politik dan Sosial Indonesia Jurnal Dinamika Pendidikan
Mohammad Dendy Musthofa
Unknown Affiliation
Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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The Digital Divide : How Madrasah Uses Technology to Improve Brand Image Ainul Yakin; Mohammad Dendy Musthofa; Hendi Kurniyawan; Hasan Baharun; Hefniy Hefniy
Aktivisme: Jurnal Ilmu Pendidikan, Politik dan Sosial Indonesia Vol. 2 No. 1 (2025): Januari: Aktivisme : Jurnal Ilmu Pendidikan, Politik dan Sosial Indonesia
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aktivisme.v2i1.760

Abstract

This study aims to explore the use of digital technology by Madrasah Tsanawiyah Darul Musthofa in improving the institution's brand image. Using a qualitative approach with a case study method, data was collected through semi-structured interviews, participant observation, and document analysis. The results of the study show that the strategic use of social media such as YouTube, TikTok and WhatsApp has succeeded in increasing public trust in the quality of madrasah education. Digitization of learning also strengthens engagement between students, teachers, and parents, although limited infrastructure and technological training remain significant challenges. The implication of this research is the need for a planned strategy and policy support to ensure equitable adoption of technology, especially in rural areas. This study contributes by understanding the synergy between digital technology and brand image enhancement strategies in the context of Islamic education, offering strategic guidance for other madrasahs to compete in the digital era.
Rebranding Unit Bisnis Digital sebagai Strategi Komersialisasi Pondok Pesantren Lubbul Labib Maron Ainul Yakin; Misbahul Arifin; Mohammad Dendy Musthofa
JDP (JURNAL DINAMIKA PENDIDIKAN) Vol. 12 No. 2 (2026): JANUARI
Publisher : Educational Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64540/0rqkvt10

Abstract

This study analyzes the digital-based business unit rebranding strategy as a solution to the financial crisis faced by Lubbul Labib Islamic Boarding School, Probolinggo Regency, East Java. The financial crisis, which resulted in a budget deficit of up to 40 percent, prompted the institution to transform from a conventional funding system toward ethical commercialization through digitalization of productive business units. The research employs a qualitative approach with a case study design, collecting data through in-depth interviews with 12 informants, three months of participatory observation, and analysis of institutional strategic documents. Data were analyzed using the Miles and Huberman interactive model with gradual reduction, presentation, and conclusion-drawing techniques. Findings indicate that the implementation of rebranding strategies through social media platforms and digital marketplaces successfully increased business unit revenue threefold and expanded market reach across islands. The transformation's success depends on three crucial mechanisms: theological legitimation from religious authority figures, establishment of sharia-based ethical boundaries in business operations, and reframing entrepreneurship as an instrument of student pedagogy. The commercialization process generated value negotiations between profit orientation and the maintenance of educational and Islamic propagation missions, which were resolved through open dialogue and transparency in profit allocation for student scholarships. The research contributes by integrating theories of digital entrepreneurship, social entrepreneurship, and Islamic economics into a contextual Islamic boarding school entrepreneurship model, providing practical implications in the form of digital transformation guidelines for Islamic educational institutions to achieve sustainable financial independence without neglecting their religious identity.
Co-Authors Ainul Yakin Baharun, Hasan Hefniy Hefniy Hendi Kurniyawan Misbahul Arifin