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All Journal VCD (Journal of Visual Communication Design) Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya International Journal of Education, Culture, and Society International Journal of Education, Management, and Technology
Yasa, I Ketut Wardana
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Arts Computer Science & IT Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Social Sciences Other

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Strategi Komunikasi Penyuluh Agama Hindu dalam Menyampaikan Pesan Ajaran Agama Hindu di Kantor Kementerian Agama Kota Denpasar Damayanti, Ni Putu Trisna; Yasa, I Ketut Wardana; I Nyoman Surpa Adisastra
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 19 No 2 (2024): Widya Duta September 2024
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v19i2.4027

Abstract

The expectations of Hindu Religious Counselors in Denpasar City to reach a broader audience through social media do not align with the feedback on the content produced. Although the YouTube account of the Denpasar City Ministry of Religious Affairs has 4,270 followers, the number of likes and comments does not match the number of followers. The research questions in this article are: 1) How is the communication strategy planning of Hindu Religious Counselors in conveying Hindu teachings at the Denpasar City Ministry of Religious Affairs Office? 2) What media are used in the communication strategy of Hindu Religious Counselors in conveying Hindu teachings at the Denpasar City Ministry of Religious Affairs Office? and 3) What is the communication strategy of Hindu Religious Counselors in conveying Hindu teachings at the Denpasar City Ministry of Religious Affairs Office? The theories used include Persuasive Communication, Diffusion of Innovations, and Stimulus-Response. This research is qualitative. Data collection methods include observation, interviews, documentation, literature review, and online references. The research findings are: (1) Hindu Religious Counselors base their planning on the regulations set by the Directorate General of Hindu Community Guidance, specifically Minister of Administrative and Bureaucratic Reform Regulation No. 9 of 2021. (2) Hindu Religious Counselors at the Denpasar City Ministry of Religious Affairs use two types of communication media: offline communication media and online communication media. (3) The messages conveyed by the counselors always follow Tattwa, Susila, and Acara. Keywords: Communication Strategy, Counseling Message, Communication Media
Developing a Culturally-Based Pottery Class for Educational Tourism in Bali’s Vocational School Dewi, Putu Ayu Puri Sintya; Subagia, I Nyoman; Yasa, I Ketut Wardana
International Journal of Education, Culture, and Society Vol 3 No 3 (2025): International Journal of Education, Culture, and Society
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijecs.v3i3.6226

Abstract

This study addresses the underexplored integration of cultural heritage education within vocational tourism programs in Indonesia, focusing on its role in cultural preservation and youth empowerment. It investigates the development dynamics, internal readiness, and stakeholder perceptions of the Pottery Class at the Teaching Factory of SMKN 2 Sukawati as a model of culturally embedded educational tourism. Employing a qualitative design, the research sampled 50 participants, including students, teachers, tourists, and local artisans selected via purposive sampling. Data collection involved semi-structured interviews, participant observation, questionnaires, and document analysis, followed by thematic analysis. Findings indicate that cultural learning motivates 78% of tourists, while the program enhances students’ cultural confidence and entrepreneurial interest. However, challenges persist in marketing, language barriers, and public awareness. These outcomes support experiential learning and cultural tourism theories. The study concludes that the Pottery Class effectively bridges vocational education and cultural tourism, advancing both heritage preservation and economic development objectives. Theoretically, it contributes to understanding school-based tourism models, while practically, it offers recommendations for policymakers, educators, and tourism stakeholders to improve program packaging, forge strategic partnerships, and incorporate digital cultural storytelling. Future research directions include comparative analyses of similar programs in diverse cultural contexts and evaluation of long-term tourist learning outcomes.
Strategic Tourism Marketing for Natural Attractions: The Case of Goa Rang Reng Waterfall in Bali, Indonesia Putrikawati, Made Eni; Saputra, I Made Dian; Yasa, I Ketut Wardana
International Journal of Education, Management, and Technology Vol 3 No 2 (2025): International Journal of Education, Management, and Technology
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijemt.v3i2.6078

Abstract

The tourism sector at Goa Rang Reng Waterfall in Gianyar, Bali, faces challenges such as stagnant visitor numbers due to limited promotion, inadequate infrastructure, and lack of skilled human resources in marketing management. This study aims to develop effective marketing strategies to increase tourist visits while supporting sustainable tourism development. Employing qualitative field research, data were collected through direct interviews with site managers, local community leaders, and tourists, complemented by observational analysis. The findings reveal that enhancing physical facilities, optimizing digital marketing efforts especially via social media and fostering community involvement are critical factors to attract more visitors. Additionally, the site’s unique natural beauty and cultural significance provide a strong foundation for sustainable tourism growth. The study concludes that a comprehensive marketing approach combined with sustainable management practices can significantly improve the destination’s appeal and economic benefits for the local community. These results contribute to tourism management literature by emphasizing the integration of cultural preservation with modern marketing strategies and offer practical implications for similar emerging natural attractions.
Visual Interactivity: Communication Strategy for Labuan Bajo Cultural Tourism Branding Julianto, I Nyoman Larry; Lestawi, I Nengah; Yasa, I Ketut Wardana; Hasbullah, Hasbullah
Journal of Visual Communication Design Vol. 11 No. 1 (2026): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v11i1.6393

Abstract

The development of digital technology has prompted the global community to turn to more interactive and accessible media to simulate future experiences. In the context of tourism, digital media is a strategic means in building the image of destinations, including in strengthening Labuan Bajo's tourism branding as a leading cultural tourism destination. However, there are still issues related to effective branding communication strategies in creating interactivity and immersive experiences for potential travelers. Research that raises the integration of local culture as the main content in interactive media to support sustainable tourism branding has also not been explored in depth. Most studies have not examined how the values of local wisdom can be packaged immersively and strategically to create destination differentiation. This study aims to analyze the branding communication strategy of Labuan Bajo cultural tourism destinations that are able to increase attractiveness through an interactive approach. The method used is descriptive qualitative with data collection techniques in the form of interviews with Mr. Hatta and Mr. Evan and literature studies. Data analysis was carried out using the theoretical approach of Aristotle's Rhetoric which emphasizes aspects of ethos, pathos, and logos in message delivery. The results of the study show that the integration of Labuan Bajo's local cultural elements into interactive Virtual Reality 360° media is able to create a more immersive branding communication strategy through multisensory experiences. Other findings revealed that the presentation of visual messages that lead to the concept of sustainable tourism provides differentiating value and increases the attractiveness of destinations in the eyes of tourists. The implication of this study is the importance of utilizing experience-based interactive technology in tourism branding strategies, especially in increasing local wisdom and sustainability values as destination competitiveness in the digital era.
Co-Authors Damayanti, Ni Putu Trisna Dewi, Putu Ayu Puri Sintya Hasbullah Hasbullah I Nyoman Larry Julianto I nyoman Subagia, I nyoman I Nyoman Surpa Adisastra Lestawi, I Nengah Putrikawati, Made Eni Saputra, I Made Dian