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All Journal Airlangga Journal of Innovation Management Al-tsaman : Jurnal Ekonomi dan Keuangan Islam
Habibillah, Dovi Iwan Musthofa
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Economics, Econometrics & Finance Social Sciences

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Analisis Loyalitas Konsumen Serta Brand Image Terhadap Social Media Marketing Tiktok Shop Rusmini, Rusmini; Cahyono, Dimas Nur; Habibillah, Dovi Iwan Musthofa; Hamdi, Muhammad
Al-tsaman : Jurnal Ekonomi dan Keuangan Islam Vol 6 No 02 (2024): November
Publisher : INAIFAS Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62097/al-tsaman.v6i02.2022

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing terhadap loyalitas konsumen pada Tiktok Shop melalui brand image. Metode penelitian yang digunakan adalah survei melalui kuesioner yang disebarkan kepada konsumen Tiktok Shop. Sampel penelitian ini adalah konsumen aktif Tiktok Shop yang memiliki pengalaman menggunakan media sosial dalam berinteraksi dengan merek tersebut. Analisis data dilakukan dengan menggunakan metode regresi untuk mengukur sejauh mana social media marketing dan brand image berkontribusi terhadap loyalitas konsumen. Temuan penelitian menunjukkan adanya pengaruh positif antara social media marketing dan brand image terhadap loyalitas konsumen Tiktok Shop. Hasil ini mengindikasikan bahwa upaya dalam membangun brand image yang kuat melalui social media marketing dapat meningkatkan loyalitas konsumen terhadap merek. Implikasi praktis dari penelitian ini adalah pentingnya strategi pemasaran melalui media sosial dalam membangun dan memelihara loyalitas konsumen. Penelitian ini juga memberikan kontribusi teoritis dalam memperkaya pemahaman tentang hubungan antara social media marketing, brand image, dan loyalitas konsumen dalam konteks platform e-commerce seperti Tiktok Shop.
The Influence of Hedonic Shopping and Free Shipping Tagline on Impulsive Buying of Shopee Users : (Case Study on Student of Al-Falah As-Sunniyah University) Rohman, Mh. Taufiqur; Habibillah, Dovi Iwan Musthofa; Abdeljawad, Islam
Airlangga Journal of Innovation Management Vol. 6 No. 1 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i1.69976

Abstract

This research is motivated by impulsive buying behavior which is felt to be increasing among Shopee users, especially students. One of the factors is hedonic shopping and free shipping taglines. The purpose of this study is to ascertain if hedonic shopping and free shipping taglines have an impact on students at Al-Falah As-Sunniyah University's impulsive Shopee purchases. One hundred students from Al-Falah As-Sunniyah University who use Shopee make up the sample size for this quantitative study, which employs the survey method and probability sampling procedures utilizing the simple random sampling method. Using the statistical program SPSS 25, multiple regression analysis is applied in the data analysis method. The result shows that impulsive purchasing is significantly impacted by hedonic shopping, and the free shipping tagline, both simultaneously or in separate effect. This study adds and increases knowledge about the impulse buying habits of Indonesian students and digital consumer behavior, especially those related to online shopping at Shopee e-commerce, and as a reference for future research. The study's findings also offer valuable information for creating marketing plans that work for Shopee and other e-commerce sites. They also highlight the significance of educating customers about impulsive buying so that platforms can add tools or services that encourage more thoughtful purchases.
Analisis Illat Ribawi Menurut Empat Madzhab Fikih Habibillah, Dovi iwan Musthofa; Hamdi, Muhammad
Al-tsaman : Jurnal Ekonomi dan Keuangan Islam Vol 5 No 01 (2023): Mei
Publisher : INAIFAS Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62097/al-tsaman.v5i01.1278

Abstract

Business dynamics progress shows some data that lead to more riba for businessmen, even though this advancement succeeds the nation's economic development, but the illegality of riba is undeniable based on several verses in the Qur’an. This research aims to grasp four Madzhab Fiqh (Islamic law ideology) perspectives, particularly about the essence of illat ribawi wealth and the effect of its different views on riba transactions in Islamic economics. Library research is applied through this paper as a documentary is used for data collection while a content analysis technique is taken to analyze it. The paper results showed that there are various Islamic scholar’s perspectives about illat-ribawi on gold and silver which are classified as scale, ghalabah tsamaniyyah, and muthlaqutssamaniyyah. This article concludes that all of the Islamic law scholars agree that riba category works on six things which mentioned by the prophet’s tradition with different opinions about the illat.
Akuntansi Mudharabah habibillah, Dovi iwan musthofa; Hamdi, Muhammad; Syaddad, Anwar
Al-tsaman : Jurnal Ekonomi dan Keuangan Islam Vol 6 No 01 (2024): MEI
Publisher : INAIFAS Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62097/al-tsaman.v4i01.1684

Abstract

In line with the development of sharia economics, sharia financial institutions in managing their activities are also required to be more optimal in managing and applying the mudharabah accounting concept as an opportunity or opportunity to develop business or investment with capital that they do not have so as to create a concept of mutual benefit between the parties involved. concerned. In order to obtain these benefits, it is necessary to understand in detail the procedures and criteria and mudharabah accounting that are in accordance with the rules that have been established. So, the purpose of the discussion of this article is to examine the concept of mudharabah accounting in Islamic economics. The importance of this discussion topic as a reference for humans, especially Muslims to be able to understand matters relating to mudharabah accounting.
Strategi Planned Obsolescence Dalam Marketing Dan Tinjauannya Dalam Hukum Isam Habibillah, Dovi Iwan musthofa; Sholeh, Arini Faiz Afcarine
Al-tsaman : Jurnal Ekonomi dan Keuangan Islam Vol 7 No 02 (2025): NOVEMBER
Publisher : INAIFAS Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62097/al-tsaman.v7i02.2705

Abstract

Planed obsolescence adalah Keusangan terencana, merupakan strategi dalam berbisnis yang di pilih oleh sebagian besar produsen, mulai dari elektronika, produk konsumsi, hingga produk dalam bentuk piranti lunak, produsen melakukan pembatasan masa pakai baik dari segi umur pakai, trend hingga fungsinya, tujuan strategi ini adalah untuk meningkatkan daya jual agar konsumen selalu menggunakan produk terbaru buatan mereka tanpa memandang aspek kerugian yang ditanggung oleh konsumen, baik dari segi finansial, sosial maupun waktu, namun strategi ini sepertinya luput dari sorotan tinjauan hukum islam sehingga penelitian ini memiliki tujuan mendeskripsikan strategi planed obsolescece dari segi tinjauan ekonomi hingga hukum islam melalui pendekatan system literatur review (SLR), penulis menganalisis terhadap beberapa publikasi ilmiyah baik nasional maupun internasional dengan harapan mampu menyajikan informasi yang valid dan komprehensif, Penelitian ini mengungkapkan bahwa (1) strategi pemasaran planed obsolescence merupakan strategi jitu perusahaan yang sudah teruji beberapa kali meningkatkan penjualan (2)Strategi ini menggunakan berbagai metode, mulai dari pembatasan masa pakai hingga mempersulit produk untuk diperbaiki(3) menurut hukum islam strategi ini diperbolehkan dengan syarat yang telah di atur oleh fiqih muamalah.
Co-Authors Abdeljawad, Islam Cahyono, Dimas Nur Hamdi, Muhammad Rohman, Mh. Taufiqur Rusmini Rusmini Sholeh, Arini Faiz Afcarine Syaddad, Anwar