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All Journal PREPOTIF : Jurnal Kesehatan Masyarakat Malahayati International Journal of Nursing and Health Science
Sukarjiyah, Waritsah
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Health Professions Nursing Public Health

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GAMBARAN PELAKSANAAN PROGRAM PENDAMPINGAN IBU HAMIL RISIKO TINGGI DI DESA MENANG KECAMATAN PAGU KABUPATEN KEDIRI Yoto, Mohamad; Sukarjiyah, Waritsah; Swi Antika, Cicik; Dewi Safitri, Febrina; Andani, Afidah; Andzar Ridwanah, Azizah; Jannatul Firdausi, Nurul; Dwi Sulistiani, Elok
PREPOTIF : JURNAL KESEHATAN MASYARAKAT Vol. 8 No. 3 (2024): DESEMBER 2024
Publisher : Universitas Pahlawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/prepotif.v8i3.35942

Abstract

Kesehatan ibu hamil merupakan salah satu prioritas utama dalam upaya menurunkan AKI dan AKB yang masih tinggi di Indonesia. Maka dari itu, diperlukan adanya pendampingan intensif untuk memastikan ibu hamil mendapatkan perawatan yang sesuai dan tepat waktu, terkhusus pada ibu hamil risiko tinggi. Adapun penelitian ini bertujuan mengidentifikasi implementasi program pendampingan ibu hamil risiko tinggi. Studi ini menggunakan metode kualitatif dengan pengumpulan data melalui Focus Group Discussion (FGD) dan indepth interview di Desa Menang, Kabupaten Kediri pada Agustus 2024. Peserta FGD, terdiri dari 2 Kelompok, yaitu ibu hamil risiko tinggi dan kader pendampingan. Sedangkan, indepth interview dilakukan bersama kepala puskesmas, PJ KIA, dan Bidan Desa. FGD dilakukan perekaman dan ditranskrip secara verbatim, kemudian data dianalisis untuk memperoleh tema penelitian. Hasil Penelitian dijabarkan ke dalam 4 tema terkait implementasi program pendampingan ibu hamil risiko tinggi, yaitu: 1) Input, 2) Proses, 3) Output, 4) Tantangan Program. Program pendampingan ibu hamil risiko tinggi di Desa Menang Kecamatan Pagu efektif dalam deteksi dini, pendampingan, dan sistem rujukan, namun menghadapi tantangan dalam mencapai target K1 dan permasalahan ibu hamil yang menyembunyikan kehamilannya. Kelemahan program terdapat pada mekanisme pasca-rujukan, yakni kurangnya umpan balik dari FKRTL, yang menghambat pemantauan dan tindak lanjut, sehingga perbaikan sistem rujukan diperlukan untuk meningkatkan kualitas pelayanan.
Strategy for implementing segmentation, targeting, and positioning to increase the utilization of outpatient services in hospitals Sukarjiyah, Waritsah; Wiliyanarti, Pipit Festi; Sukardiono, Sukadiono
Malahayati International Journal of Nursing and Health Science Vol. 8 No. 10 (2025): Volume 8 Number 10
Publisher : Program Studi Ilmu Keperawatan-fakultas Ilmu Kesehatan Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/minh.v8i10.2003

Abstract

Bckground: Hospitals have a responsibility to provide quality, affordable, and accessible healthcare services to all levels of society. Varied patient needs and characteristics often pose challenges in optimizing visits and maintaining service quality, particularly in outpatient care. Implementing a segmentation, targeting, and positioning (STP) strategy can be an effective service management approach to tailoring services to patient profiles, thereby supporting increased service utilization and enhancing patient satisfaction. Purpose: To systematically review the application of STP strategies in hospital settings and to identify their role in enhancing the utilization of outpatient services, with a focus on patient-centered care and health service accessibility. Method: A systematic review was conducted following PRISMA 2020 guidelines. Literature was searched through the Scopus database. A total of 20 articles that met the inclusion criteria were analyzed. Results: Hospitals apply segmentation strategies (demographic, psychographic, behavioral), targeting (specific patient groups, medical tourism, service-based targeting), and positioning (faith-based service values, patient-centered care, experience-based branding). These approaches have been shown to increase patient satisfaction, loyalty, and particularly the utilization of outpatient services. Conclusions: This review demonstrates that segmentation, targeting, and positioning (STP) strategies, although traditionally applied in hospital service strategies can be effectively adapted to optimize outpatient healthcare services. The novelty of this study lies in reframing STP as a health service management approach that enhances patient-centered care, increases service utilization, and supports broader public health outcomes.
Co-Authors Andani, Afidah Andzar Ridwanah, Azizah Dewi Safitri, Febrina Dwi Sulistiani, Elok Jannatul Firdausi, Nurul Sukardiono, Sukadiono Swi Antika, Cicik Wilianarti, Pipit Festi Yoto, Mohamad