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All Journal Jurnal INTECH Teknik Industri Universitas Serang Raya Multidisciplinary Indonesian Center Journal
Putri, Safira Hutama
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A Novel Mathematical Model for Quality Optimization of Textile Products During Shipment Putri, Safira Hutama; Abdullah, Fadil; Rahmawati, Nurmalinda; Dayani, Camillana Calistafo; Kusumadewi, Afriani
Jurnal INTECH Teknik Industri Universitas Serang Raya Vol. 10 No. 2 (2024): Desember
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/intech.v10i2.8695

Abstract

The process of shipping products in the textile industry is essential as it determines the effectiveness of the business. However, non-ideal shipping can result in damage to the shipped products. Therefore, this study aims to develop a mathematical model to optimize the shipping process by assessing the textile product damage rate against environmental parameters such as humidity and temperature and shipping parameters such as shipping duration. The model developed using the Response Surface Methodology (RSM) statistical approach is based on linear and nonlinear models. The results showed that the linear model had a better coefficient of determination as a model validation parameter, with a coefficient of determination of 0.83. This value shows the effectiveness of optimizing the shipping process as a monitoring effort to determine the damage to textile products against several parameters that affect it. The results of this study have implications for the field of textile science, especially regarding the dynamics of distribution or logistics, as well as the application of mathematical applications in the textile field. In addition, the practical implications of this research are expected to be used as a monitoring effort for the textile industry to determine the impact of environmental parameters and shipping duration on the products they ship.
EXPLORING CUSTOMER VALUE IN NON APPAREL TEXTILE SMES: THE ROLE OF BUSINESS STRATEGY Abdullah, Fadil; Putri, Safira Hutama; Maharani, Nadiya; Barus, Wan Habibi Rahman; Candrawati, Nia; Ihsan, Muhammad Alif
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 4 (2025): Vol. 2 No. 4 Edisi Oktober 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i4.1742

Abstract

This study explores the relationship between business strategy, business performance, innovation, and competitive advantage and their impact on customer value for non-apparel textile SMEs in Indonesia. Using Structure Equational Modeling (SEM), it aims to understand how business strategy affects business performance and innovation and how business performance and innovation mediate the relationship between business strategy and competitive advantage. In addition, it investigates the role of competitive advantage as a mediator in increasing customer value.The results show that business strategy has a significant impact on business performance, innovation, and competitive advantage. Competitive advantage proved to be an important mediator in improving customer value. However, business performance and innovation are not always effective in mediating the relationship between business strategy and competitive advantage or customer value. The findings indicate that while business performance and innovation are important, they should be viewed as part of a more holistic approach to business strategy.This research concludes that companies should focus on strategies that integrate competitive advantage through various elements, such as innovation, product quality, and marketing. Good strategic planning and effective implementation are key to achieving and maintaining competitive advantage and increasing customer value. The findings provide important insights into the need for a holistic strategic approach to achieve long-term success in an increasingly competitive market.
Co-Authors Afriani Kusumadewi Barus, Wan Habibi Rahman Candrawati, Nia Dayani, Camillana Calistafo Fadil Abdullah Ihsan, Muhammad Alif Maharani, Nadiya Rahmawati, Nurmalinda