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All Journal Journal of Information System, Applied, Management, Accounting and Research Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat
Solekhah, Afifatul Aprilia Yani
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Religion Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Flash Sale, Gratis Ongkos Kirim dan Live Streaming terhadap Keputusan Pembelian (Studi pada Pengguna TikTokShop di Kabupaten Lamongan) Solekhah, Afifatul Aprilia Yani; Sulton, Muhammad
Journal of Information System, Applied, Management, Accounting and Research Vol 9 No 1 (2025): JISAMAR (December-February 2025)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v9i1.1701

Abstract

This research aims to analyze the influence of flash sales, free shipping and live streaming on purchasing decisions among TikTokShop users in Lamongan Regency. The type of research used is quantitative with an explanatory research method. This research was conducted in Lamongan Regency with a sample of 100 respondents from the entire population of TikTokShop users in Lamongan Regency. The sampling technique in this research is non-probability sampling with purposive sampling technique as the sampling technique. The data collection technique uses Google Form with a Likert scale. The data processing technique in this research uses SEM-PLS (Structural Equation Model Partial Least Square). The results of this research show that flash sales do not significantly influence decisions, but the free shipping and live streaming variables significantly influence purchasing decisions for TikTokShop users in Lamongan Regency.
Strategi Pengembangan Emping Jagung Untuk Optimalisasi Potensi Lokal di Desa Lawanganagung Solekhah, Afifatul Aprilia Yani; Lutfiyah, Fanny; Shoffrianto, Achmad Fadlan Prima; Syafarinda, Aldiva; Prasetya, Sandy Tri; Badi'ah, Roudlotul; Abdillah, David Fahmi; Abadi, Muhammad Dzikri
Nuansa Akademik: Jurnal Pembangunan Masyarakat Vol. 10 No. 1 (2025)
Publisher : Lembaga Dakwah dan Pembangunan Masyarakat Universitas Cokroaminoto Yogyakarta (LDPM UCY)

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Abstract

MSMEs play an important role in the Indonesian economy, but many villages, including Lawanganagung Village, face challenges in optimizing their local potential. Therefore, the purpose of this community service project is to develop a strategy for corn chip product growth through rebranding, flavor diversification, and repackaging to enhance its appeal and marketability. This community service initiative employs training and the Participatory Learning and Action (PLA) method, which includes surveys, focus group discussions, implementation, and evaluation. The outcomes of the community service activities in Lawanganagung Village include the creation of innovative corn chip flavor variants, such as chocolate, sweet and spicy balado, and caramel boran, as well as modernized packaging and branding under the name "Keripik Jalung." This program aims to increase the product's appeal as a typical village souvenir, empower the local community through job creation and culinary skills, and support economic sustainability through online marketing that extends beyond the city.
Co-Authors Abdillah, David Fahmi Badi'ah, Roudlotul Lutfiyah, Fanny Prasetya, Sandy Tri Shoffrianto, Achmad Fadlan Prima Sulton, Muhammad Syafarinda, Aldiva