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All Journal Journal of Information System, Applied, Management, Accounting and Research eCo-Buss Jurnal Impresi Indonesia Formosa Journal of Multidisciplinary Research (FJMR) Asian Journal of Management Analytics Journal of Management, Economic, and Accounting Jurnal Ekonomi, Manajemen, Akuntansi
Sari, Wenny Permata
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Religion Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Kualitas Pelayanan, Harga, Dan Word Of Mouth Terhadap Keputusan Pembelian Konsumen pada Dimsum Kaki Lima di Bandar Lampung Extevanus, Leonaldi; Sari, Wenny Permata
Journal of Information System, Applied, Management, Accounting and Research Vol 8 No 1 (2024): JISAMAR (December-February 2024)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v8i1.1439

Abstract

This research aims to determine the influence of service quality, price, and word of mouth on consumer purchasing decisions for street food dimsum in Bandar Lampung. This research has an unknown population so the researchers used the Lemshow formula in determining the research sample, so the sample size used in this research was 100 street food dimsum consumers in Bandar Lampung. This research is a quantitative research, where the researcher will test the effect of the independent variable on the dependent variable using statistics with the help of the SPSS 25 analysis tool. The tests that will be carried out in this research are the multiple linear test, the coefficient of determination test, the t test and the F test. Based on the results data analysis, it can be concluded that Service Quality, Price, and Word of Mouth have a positive effect on Purchasing Decisions.
Pengaruh Inovasi Produk dan Harga Terhadap Keputusan Pembelian Dikromoshop Bandar Lampung Adelia, Desta; Warganegara, Tri Lestira Putri; Sari, Wenny Permata
eCo-Buss Vol. 7 No. 3 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i3.2064

Abstract

Penelitian ini berfokus pada mengeksplorasi bagaimana inovasi produk dan harga mampu mempengaruhi keputusan pembelian di Dikromoshop Bandar Lampung. Masalah yang dihadapi oleh Dikromoshop adalah adanya perbandingan harga dan kualitas dengan produk sejenis di pasaran yang menyebabkan para konsumen harus teliti dalam melakukan keputusan pembelian. Pendekatan penelitian yang dipilih metode kuantitatif. Data yang digunakan dalam penelitian ini data primer diperoleh langsung oleh peneliti. perolehan data dengan pengisian kuisioner 100 responden dari total populasi yang berjumlah 63.532 transaksi, data diambil pada tahun 2023. Pengambilan sampel dilakukan menerapkan metode sampel acak sederhana berdasarkan rumus slovin dengan margin 0,1. Pengolahan data dengan bantuan SPSS versi 30. Hasil riset menunjukkan nilai R2 sebesar 50,9% dan 49,1% dipengaruhi elemen lainnya. Teknik analisis data meliputi Uji Validitas, Analisis Deskriptif, Uji Normalitas, Uji Multikolinearitas, Analisis Regresi Linier Berganda, uji t, uji F, dan koefisien determinasi (R²). Riset ini dilaksanakan di Toko Dikromoshop Bandar Lampung. Temuan ini menjelaskan bahwa customer sebaiknya dalam melakukan keputusan pembelian jangan sampai melakukan pembelian secara berulang produk yang sama, diupayakan membeli sesuai kegunaan dan manfaatnya.
Effect of Dimensional Aspectsservice Quality Reliability and Responsiveness on Go-Food Customer Satisfaction in Bandar Lampung Aimar, Muhammad Pablo; Sari, Wenny Permata
Asian Journal of Management Analytics Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i1.8114

Abstract

Reliability(reliability), the company's capability to provide appropriate services according to commitments and to carry out services based on agreed commitments within the specified time, if consumer satisfaction will increase it means they are served appropriately and vice versa, while responsiveness is the ability to provide solutions to customers and provide services appropriate services and the ability of company employees to provide services quickly and responsively (Tjiptono, 2019). The aim of this research is to understand whether reliability and responsiveness influence customer satisfaction. This research sample involved 100 respondents who live in Bandar Lampung and aged 17 years and over with the sample determination method, namelypurposive sampling. Multiple linear regression analysis is the statistical method applied in this research. Data was collected through a questionnaire and after processing the t test results were obtained: (1) Proving that reliability does not significantly influence customer satisfactionGofood in Bandar Lampung and (2) responsiveness significantly influences customer satisfactionGofood in Bandar Lampung (3) Based on the f test, it states that customer satisfaction is influenced simultaneously by the variables of reliability and responsiveness.
The Influence of Digital Marketing Via Instagram Ads and Product Quality on Increasing Sales in Rigis Jaya Coffee Lampung Barat Azhari, Imam; Sari, Wenny Permata
Formosa Journal of Multidisciplinary Research Vol. 3 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i2.8196

Abstract

This research aims to analyze the influence of variables such as digital marketing and product quality on increasing Rigis Jaya West Lampung coffee sales. The population that is the focus of the research is all Rigis Jaya West Lampung coffee consumers using a sample of 100 respondents from Rigis Jaya West Lampung coffee consumers using a purposive sampling technique. The analytical method used is multiple linear regression. The findings from this research show that digital marketing and product quality have a partially significant effect on increasing sales. Simultaneously or together, digital marketing variables and product quality significantly increase sales and provide a variation between variables of 77.4%. This research recommends that Rigis Jaya West Lampung Coffee is expected to be active in using social media Instagram ads as a promotional medium to increase sales. Apart from that, it is also hoped that this research can be used as a reference for further research related to the influence of digital marketing, product quality, and increasing sales.
The Strategy of the Head of the Puskesmas in Increasing Work Engagement and Organizational Citizenship Behavior on Patient Satisfaction at the Ambon Market Health Center Lestari, Indah Puspita; Sari, Wenny Permata
Formosa Journal of Multidisciplinary Research Vol. 3 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i2.8207

Abstract

The purpose of this study is to empirically demonstrate the hypothesis that has been tested on all variables in this study. The sample in this study was 70 people, namely outpatients who sought treatment on January 04-06, 2024. The sample was obtained using saturated sampling technique. The research design used in this study is a quantitative descriptive approach, which is a study method that has clear objectives, approaches, subjects, samples, research work steps, and data sources. The data analysis technique used linear regression with SPSS for windows version 25. After conducting the research, the study results show that the value of R2 = 0.728 x 100% = 72.8%, which means that the high influence of the influence of work engagement and organizational citizenship behavior on patient satisfaction at the Ambon Market Health Center reaches 72.8% while the rest reaches 27.2%, this is influenced by other factors that are not discussed in this study. The contribution of this study is that the results of this study should inform the basis for reflection, support and ideas for the research purpose of improving the quality of services affecting coverage. of the number of outpatient visits year. The existence of a superior service process at the Ambon Market Health Center will bring its own satisfaction to patients. From the results of the hypothesis testing, researchers receive information that three hypotheses can be accepted. Therefore, it can be concluded that the majority of respondents said that the health services provided at the Pasar Ambon Health Center can be said to be very good.
Strategy Management Analysis in Carrying out VLR by BAPPEDA Lampung Province in Efforts to Report SDGs Achievements Gustomo, Rama Editya; Sari, Wenny Permata
Jurnal Impresi Indonesia Vol. 3 No. 3 (2024): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v3i3.4673

Abstract

The strategy of a business organization or company involves directing the organization's efforts in utilizing the environment and managing the company's internal capabilities to achieve the desired goals and objectives. This research aims to evaluate and develop management strategies implemented by the Regional Development Planning Agency (BAPPEDA) of Lampung Province in conducting Voluntary Local Review (VLR) to report the achievement of SDGs in Lampung province. The type of research used is qualitative with informants in this study, namely the head of government planning and human development (1 person), young expert planning staff (2 people), and Lampung Province SDGs secretariat staff (2 people). This research seeks to provide an in-depth understanding of the factors that influence the success of the VLR, as well as the opportunities and challenges faced in achieving SDGs targets at the regional level. The originality of the research lies in the application of Soft System Methodology (SSM) as a systemic approach in the context of SDGs reporting at the provincial level and contributes to the understanding of strategic management in supporting sustainable development. Research using Soft System Methodology (SSM) on Lampung Province Bappeda's strategy in implementing Voluntary Local Review (VLR) of SDGs achievements resulted in recommendations, including increased coordination, management capacity, data quality, actor empowerment, and transparency and accountability.
Pengaruh Citra Merek dan Persepsi Kualitas Terhadap Loyalitas Konsumen Pada Toko Emas Merlin Bandar Lampung Dewi, Devi Mala; Sari, Wenny Permata
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1284

Abstract

Competition in the jewelry industry requires business actors to build and maintain consumer loyalty through strengthening brand image and quality perception. Merlin Gold Shop Bandar Lampung as a relatively new business still faces challenges in maintaining consumer loyalty amid competition with established gold stores. This study aims to evaluate the impact of quality perception and brand image on consumer loyalty at Merlin Gold Store in Bandar Lampung. This study uses a causal associative approach with a quantitative methodology. Questionnaires were distributed to 100 respondents, and data were collected through multiple linear regression analysis with IBM SPSS Statistics version 27. Research shows that consumer loyalty is strongly influenced positively by the perception of quality and brand image. Simultaneously, consumer loyalty has been shown to be significantly influenced by the perception of quality and brand image. These results show that consumer trust and satisfaction can be improved with a strong brand image and perceived high-quality products. The study's conclusions reinforce the idea that local gold stores should implement important strategies to grow and maintain consumer loyalty, including consistently improving product quality and strengthening brand image.
Perceived Usefulness Dan Perceived Ease Of Use Terhadap Consumer Purchase Intention Pada Konsumen Shopee Di Bandar Lampung Pertiwi, Harum Melati Indah; Sari, Wenny Permata
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 3: Maret 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i3.15527

Abstract

Perkembangan e-commerce yang pesat mendorong perubahan perilaku belanja masyarakat menuju transaksi daring, sehingga pemahaman terhadap faktor-faktor yang memengaruhi niat beli konsumen menjadi semakin penting. Penelitian ini bertujuan untuk menganalisis pengaruh Perceived Usefulness dan Perceived Ease of Use terhadap Purchase Intention pada pengguna Shopee di Kota Bandar Lampung dengan menggunakan kerangka Technology Acceptance Model (TAM). Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 96 responden yang dipilih melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner skala Likert dan dianalisis menggunakan regresi linier berganda melalui IBM SPSS versi 25. Hasil penelitian menunjukkan bahwa Perceived Usefulness berpengaruh positif dan signifikan terhadap Purchase Intention, demikian pula Perceived Ease of Use yang juga berpengaruh positif dan signifikan. Secara simultan, kedua variabel tersebut terbukti berpengaruh signifikan terhadap Purchase Intention, dengan koefisien determinasi sebesar 58,6%. Temuan ini mengindikasikan bahwa persepsi manfaat dan kemudahan penggunaan merupakan faktor kunci dalam membentuk niat beli konsumen Shopee di Bandar Lampung. Penelitian ini diharapkan dapat memberikan kontribusi teoretis dalam pengembangan kajian TAM pada konteks e-commerce serta menjadi bahan pertimbangan praktis bagi Shopee dalam meningkatkan kualitas layanan dan sistem aplikasi guna mendorong minat beli konsumen.
Co-Authors Adelia, Desta Aimar, Muhammad Pablo Azhari, Imam Dewi, Devi Mala Extevanus, Leonaldi Gustomo, Rama Editya Lestari, Indah Puspita Pertiwi, Harum Melati Indah Tri Lestira Putri Warganegara