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All Journal Journal of Information System, Applied, Management, Accounting and Research Formosa Journal of Multidisciplinary Research (FJMR) Asian Journal of Management Analytics
Sari, Wenny Permata
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences

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Pengaruh Kualitas Pelayanan, Harga, Dan Word Of Mouth Terhadap Keputusan Pembelian Konsumen pada Dimsum Kaki Lima di Bandar Lampung Extevanus, Leonaldi; Sari, Wenny Permata
Journal of Information System, Applied, Management, Accounting and Research Vol 8 No 1 (2024): JISAMAR (December-February 2024)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v8i1.1439

Abstract

This research aims to determine the influence of service quality, price, and word of mouth on consumer purchasing decisions for street food dimsum in Bandar Lampung. This research has an unknown population so the researchers used the Lemshow formula in determining the research sample, so the sample size used in this research was 100 street food dimsum consumers in Bandar Lampung. This research is a quantitative research, where the researcher will test the effect of the independent variable on the dependent variable using statistics with the help of the SPSS 25 analysis tool. The tests that will be carried out in this research are the multiple linear test, the coefficient of determination test, the t test and the F test. Based on the results data analysis, it can be concluded that Service Quality, Price, and Word of Mouth have a positive effect on Purchasing Decisions.
Effect of Dimensional Aspectsservice Quality Reliability and Responsiveness on Go-Food Customer Satisfaction in Bandar Lampung Aimar, Muhammad Pablo; Sari, Wenny Permata
Asian Journal of Management Analytics Vol. 3 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i1.8114

Abstract

Reliability(reliability), the company's capability to provide appropriate services according to commitments and to carry out services based on agreed commitments within the specified time, if consumer satisfaction will increase it means they are served appropriately and vice versa, while responsiveness is the ability to provide solutions to customers and provide services appropriate services and the ability of company employees to provide services quickly and responsively (Tjiptono, 2019). The aim of this research is to understand whether reliability and responsiveness influence customer satisfaction. This research sample involved 100 respondents who live in Bandar Lampung and aged 17 years and over with the sample determination method, namelypurposive sampling. Multiple linear regression analysis is the statistical method applied in this research. Data was collected through a questionnaire and after processing the t test results were obtained: (1) Proving that reliability does not significantly influence customer satisfactionGofood in Bandar Lampung and (2) responsiveness significantly influences customer satisfactionGofood in Bandar Lampung (3) Based on the f test, it states that customer satisfaction is influenced simultaneously by the variables of reliability and responsiveness.
The Influence of Digital Marketing Via Instagram Ads and Product Quality on Increasing Sales in Rigis Jaya Coffee Lampung Barat Azhari, Imam; Sari, Wenny Permata
Formosa Journal of Multidisciplinary Research Vol. 3 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i2.8196

Abstract

This research aims to analyze the influence of variables such as digital marketing and product quality on increasing Rigis Jaya West Lampung coffee sales. The population that is the focus of the research is all Rigis Jaya West Lampung coffee consumers using a sample of 100 respondents from Rigis Jaya West Lampung coffee consumers using a purposive sampling technique. The analytical method used is multiple linear regression. The findings from this research show that digital marketing and product quality have a partially significant effect on increasing sales. Simultaneously or together, digital marketing variables and product quality significantly increase sales and provide a variation between variables of 77.4%. This research recommends that Rigis Jaya West Lampung Coffee is expected to be active in using social media Instagram ads as a promotional medium to increase sales. Apart from that, it is also hoped that this research can be used as a reference for further research related to the influence of digital marketing, product quality, and increasing sales.
The Strategy of the Head of the Puskesmas in Increasing Work Engagement and Organizational Citizenship Behavior on Patient Satisfaction at the Ambon Market Health Center Lestari, Indah Puspita; Sari, Wenny Permata
Formosa Journal of Multidisciplinary Research Vol. 3 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i2.8207

Abstract

The purpose of this study is to empirically demonstrate the hypothesis that has been tested on all variables in this study. The sample in this study was 70 people, namely outpatients who sought treatment on January 04-06, 2024. The sample was obtained using saturated sampling technique. The research design used in this study is a quantitative descriptive approach, which is a study method that has clear objectives, approaches, subjects, samples, research work steps, and data sources. The data analysis technique used linear regression with SPSS for windows version 25. After conducting the research, the study results show that the value of R2 = 0.728 x 100% = 72.8%, which means that the high influence of the influence of work engagement and organizational citizenship behavior on patient satisfaction at the Ambon Market Health Center reaches 72.8% while the rest reaches 27.2%, this is influenced by other factors that are not discussed in this study. The contribution of this study is that the results of this study should inform the basis for reflection, support and ideas for the research purpose of improving the quality of services affecting coverage. of the number of outpatient visits year. The existence of a superior service process at the Ambon Market Health Center will bring its own satisfaction to patients. From the results of the hypothesis testing, researchers receive information that three hypotheses can be accepted. Therefore, it can be concluded that the majority of respondents said that the health services provided at the Pasar Ambon Health Center can be said to be very good.
Co-Authors Aimar, Muhammad Pablo Azhari, Imam Extevanus, Leonaldi Lestari, Indah Puspita