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All Journal Jurnal Pengabdian Masyarakat Formosa (JPMF) Buletin Abdi Masyarakat (BAM)
Wulandari Dyah Pitaloka
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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PENGEMBANGAN USAHA MIKRO KECIL MENENGAH (UMKM) MELALUI INOVASI PRODUK FROZEN FOOD Wulandari Dyah Pitaloka; Nova Adi Prihantara; Diefa Maulana Shaif Irmawan
Buletin Abdi Masyarakat Vol 5, No 1 (2024): Edisi Agustus 2024
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bam.v5i1.703

Abstract

Pelaksanaan pengabdian masyarakat yang berfokus pada inovasi produk UMKM bertujuan mengembangkan produk yang inovatif untuk meningkatkan daya saing, memperluas pasar, dan meningkatkan pendapatan. UMKM Kebab Syifa 88 adalah UMKM yang bergerak pada penjualan kebab yang berdiri pada tahun 2023 oleh ibu Nafisyah Latiningrun yang terletak di ex stasiun lama kota Rembang. Permasalahan yang dihadapi UMKM adalah (1) Persaingan yang ketat, banyaknya pesaing produk serupa, dan kurangnya inovasi (2) Belum mempunyai desain labelling kemasan     (3) Belum mempunyai kemasan yang menarik (4) Buku menu / pricelist belum tercantum produk frozenfood (5) Akses pasar yang terbatas (6) Belum adanya labelling yang jelas dan informatif terkait cara penyajian produk. Berdasarkan permasalahan UMKM tersebut, maka program pendampingan usaha selama KKU diantaranya: (1) Membuat inovasi produk kebab Frozen Food, (2) Pembuatan desain labelling kemasan, (3) Inovasi packaging produk, (4) Penambahan menu frozenfood, (5) Peningkatan pemasaran melalui platform GrabFood, dan (6) Membuat petunjuk penyajian dengan kode QR. Kata kunci: UMKM, Inovasi Produk, Frozen Food
Digitalization and Financial Literacy for Ecoprint MSMEs, Based on Community Partnership Empowerment A.Aviv Mahmudi; Dian Anita Sari; Wulandari Dyah Pitaloka; Nita Sari; Abdul Hamim Jazuli; Sayyidati Nafisah
Jurnal Pengabdian Masyarakat Formosa Vol. 3 No. 5 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmf.v3i5.12087

Abstract

The technological transformation in the digital era has reshaped the landscape of Micro, Small, and Medium Enterprises (MSMEs), presenting an opportunity to enhance competitiveness. Digitalization enables MSMEs to optimize operations and marketing through online platforms, expand market reach, and improve financial management. Financial literacy becomes an essential foundation for efficiently managing finances, assisting entrepreneurs in making strategic decisions. This article discusses the application of digitalization and financial literacy to ecoprint MSMEs in Lasem, Rembang, with a community empowerment approach. Through training that involves the use of social media, e-commerce, and financial applications, participants are expected to overcome challenges in business management. This initiative aims to create a collaborative ecosystem to support MSME growth, improve managerial skills, and strengthen business sustainability.
Co-Authors A.Aviv Mahmudi Abdul Hamim Jazuli Dian Anita Sari Diefa Maulana Shaif Irmawan Nita Sari Nova Adi Prihantara Sayyidati Nafisah