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All Journal Texture : Art and Culture Journal Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat PROSIDING: SENI, TEKNOLOGI, DAN MASYARAKAT
Widhi Nugroho
Institut Seni Indonesia Surakarta
Arts Humanities Education Environmental Science Health Professions Medicine & Pharmacology Public Health Social Sciences

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VIDEO DOKUMENTER PROFIL CERITA KOPI DARI GINTUNG SEBAGAI MEDIA PROMOSI RINTISAN DESA WISATA DALAM USAHA MENANGKAP PELUANG PASAR MELALUI SITUS YOUTUBE widhi nugroho; Sapto Hudoyo
PROSIDING: SENI, TEKNOLOGI, DAN MASYARAKAT No 3 (2018): Seni, Teknologi, dan Masyarakat #3
Publisher : LP2MP3M, INSTITUT SENI INDONESIA SURAKARTA

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Abstract

ABSTRACT Promotion, as one of the marketing management efforts will inevitably have to follow the standardization of the market. The increasing use of the internet with video content such as youtube, making promotional work more independent and economical in order to find the market. Potentially, Gintung, Binangun Village, District Karangkobar can be developed into one tourist destination village with coffee plantation as the main commod-ity. Observation of the subject by combining several disciplines as an approach can be done in a study. This is done considering that the research process of creating video documentary work requires several elements of approach that not only stop at one discipline, but some approaches can be used to support the creativity side in the process of creating video documentary work of this profile.
PELATIHAN PEMANFAATAN VIDEO MARKETING MELALUI INSTAGRAM TV (IGTV) SEBAGAI PENGUATAN PRODUK/BRAND KOPI ARABIKA KALIANGKRIK MAGELANG Widhi Nugroho
PROSIDING: SENI, TEKNOLOGI, DAN MASYARAKAT Vol 3 (2020): Seni, Tenologi, dan Masyarakat #5
Publisher : LP2MP3M, INSTITUT SENI INDONESIA SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/semhas.v3i0.134

Abstract

The use of Instagram by the Mekar Lestari Farmer Group started about 2 years ago. However, the content on Instagram with the kopi_arabika_magelang account only focuses on media documentation and publication of farmer group activities. Starting from this, it is necessary to use social media such as Instagram and Instagram TV (IGTV) with the aim of managing the promotion and marketing of coffee products with the Kaliangkrik Coffee brand. This is necessary to remember the power of social media as a means of promotion and marketing product are very effective. By actively involving members of the Mekar Lestari Farmer Group in making marketing video, the training is participatory method. The method used is the participation action research (PAR) approach. The strategy taken is to explore partner problems by identifying problems, especially in terms of training on making marketing video through Instagram TV (IGTV) in the form of video ads and Instagram Stories which aim to strengthen the Kaliangkrik Coffee product / brand. Keywords: coffee, kaliangkrik, instagram TV (IGTV), participation action research (PAR), video marketing.
PENERAPAN GAYA EKSPOSITORI DALAM PENYUTRADARAN FILM DOKUMENTER “SABANGKA SAROPE” Farid Khairil Ilman; Widhi - Nugroho
Texture:Art and Culture Journal Vol 5, No 2 (2022)
Publisher : Fakultas Seni Rupa dan Desain, Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/texture.v5i2.4720

Abstract

The most popular voyage of the Barata Kahedupa community in the 1960s was the culture of Bhangka’s boat or sailing ship. The Bhangka was used as a warship for the Barata Kahedupa fleet and also used by the local community as a boat for trade. This film will lead the audience to understand the existing problems related to the bhangka;s boat culture which is currently approaching extinction. “Sabangka Sarope” film is packed with expository of documentary film style and a three-act structural narrative approach. Directing the expository documentary “Sabangka Sarope” by applying a three-act structure can help the audience to more easily understand the existing problems, especially in relation to the bhangka’s boat culture.
Peningkatan Literasi Sains Menggunakan Media Ajar Audio Visual Berbasis Gubahan Lagu Endang Purwasari; Rian Prasetya Yunanto; Widhi Nugroho; Citra Dewi Utami; Purwastya Pratmajaya Adi Lukistyawan
ABDI: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 6 No 3 (2024): Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Labor Jurusan Sosiologi, Fakultas Ilmu Sosial, Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/abdi.v6i3.729

Abstract

Perubahan kurikulum dari kurikulum tiga belas menjadi kurikulum merdeka yang terjadi di aras bawah menjadikan para pendidik untuk mulai beradaptasi. Permasalahan yang dihadapi adalah perubahan kurikulum yang mengharuskan para guru untuk berinovasi dalam pengembangan media pembelajaran. Media ajar yang ramah peserta didik dan mengikuti perkembangan teknologi perlu diadaptasi. Pengabdian ini menggagas pelatihan pembuatan media ajar audio visual berbasis gubahan lagu sebagai respon kebutuhan tersebut. Enam Sekolah Dasar Negeri di Kecamatan Andong merupakan sasaran dari kegiatan pengabdian ini. Kesemuanya memiliki misi mewujudkan pembelajaran yang menyenangkan untuk meningkatkan capaian bidang literasi dan numerasi. Media ajar berformat audio visual terbukti mampu meningkatkan motivasi belajar siswa namun keterbatasan kemampuan para guru menjadi kendala dalam inovasinya. Para guru berhasil menggunakan media ajar audio visual yang mampu meningkatkan capaian bidang literasi.
Co-Authors Endang Purwasari Farid Khairil Ilman Purwastya Pratmajaya Adi Lukistyawan Rian Prasetya Yunanto Sapto Hudoyo Utami, Citra Dewi