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p-Index From 2021 - 2026
0.444
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All Journal Journal of Content and Engagement
Ido Hadi
Unknown Affiliation
Social Sciences

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The Meaning of Political Messages in Carousel Posts on @ganjar_pranowo’s Instagram Account during the 2024 Electoral Campaign Period Sentanu Chandra; Ido Hadi; Agusly Irawan Aritonang
Journal of Content and Engagement Vol 2 Issue 2 (2024): August 2024
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.2.2.103-126

Abstract

This research is motivated by the phenomenon of the 2024 elections, focusing on the digital political campaigns based on social media. The study focused on examining the meanings of political messages constructed by the 2024 presidential candidate, Ganjar Pranowo, by relating them to the philosophy of Javanese cultural leadership. This is due to the contrast between the results of the party’s legislative elections and its vote acquisition in the presidential election contest. The type of research used is descriptive qualitative with the semiotic analysis method of Roland Barthes. The research subject consists of carousel posts on the Instagram account @ganjar_pranowo, while the research object is the meaning of Political Messages. The study found that the meaning of political messages is derived from the visible verbal and non-verbal messages. It also discovered the correlation between the meanings of ‘Penguin’ and ‘Swastika’ which were capitalized as campaign messages. Furthermore, the researcher interprets the message meanings as Javanese-centric leadership in Indonesia presidential, redefinition of the meaning ‘Merakyat’, the paternalistic side in ‘wong cilik’ politics, and the implementation of Hastabrata philosophy rooted in Ganjar Pranowo.
Effectiveness of Seventeen Brand Ambassadors in Mogu-Mogu Brand on Instagram Followers @mogumoguid Feling Astuti Kusumaningsih; Ido Hadi; Astri Yogatama
Journal of Content and Engagement Vol 3 Issue 2 (2025): August 2025
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.3.2.147-164

Abstract

The purpose of this study was to determine how effective Seventeen's brand ambassador is in the Mogu-Mogu brand on Instagram followers @mogumoguid. This research is quantitative, using an online survey method and VisCAP theory (Visibility, Credibility, Attraction, Power). The number of respondents obtained and recorded was 100 respondents using a Likert scale. Respondents in this study are Instagram followers @mogumoguid who know or have seen Seventeen's content on Instagram @mogumoguid as a brand ambassador in the Mogu-Mogu brand. The results showed that all indicators were effective with an average result of 4.09, proving that Seventeen is an effective and appropriate brand ambassador for the Mogu-Mogu brand. The visibility indicator has the highest mean value of 4.23, which means that Seventeen's brand ambassadors are very popular on social media and can increase the attractiveness of the Mogu-Mogu brand.
Co-Authors Agusly Irawan Aritonang Astri Yogatama Feling Astuti Kusumaningsih Sentanu Chandra