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All Journal Jurnal Kajian Penelitian Pendidikan dan Kebudayaan Jurnal Ilmiah Nusantara
Yohanes Ari Kuncoroyakti
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Komunikasi Antar Budaya Mahasiswa Universitas Gunadarma Yohanes Ari Kuncoroyakti; Prasetyo Bonifasius; Hardjito Hardjito; Norma S Rainu
Jurnal Kajian Penelitian Pendidikan dan Kebudayaan Vol. 3 No. 1 (2025): Januari : Jurnal Kajian Penelitian Pendidikan dan Kebudayaan
Publisher : CV. Aksara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jkppk.v3i1.546

Abstract

Penelitian ini menggunakan pendekatan kualitatif dengan paradigma interpretatif yang memungkinkan adanya pemahaman mendalam terhadap pengalaman individu melalui wawancara mendalam. Pengumpulan data dilakukan melalui wawancara terhadap sejumlah mahasiswa Timur yang mengalami culture shock selama proses adaptasinya di Jabodetabek. Teori yang digunakan dalam penelitian ini adalah teori komunikasi akomodasi yang menjelaskan bagaimana individu mengubah cara berkomunikasinya untuk mengakomodasi. diri mereka dengan budaya baru atau lingkungan sosial yang berbeda. Hasil penelitian menunjukkan bahwa pelajar Timur mengalami berbagai bentuk kejutan budaya, seperti ketidakpastian dalam komunikasi verbal dan nonverbal, perbedaan gaya hidup serta perbedaan norma sosial. Para mahasiswa juga menggunakan strategi penanggulangan komunikasi yang berbeda, seperti menyesuaikan bahasa, gaya bicara, dan sikap untuk menjembatani kesenjangan budaya. Proses adaptasi ini memerlukan waktu, namun bertahap, mereka mampu mengurangi ketegangan budaya dan meningkatkan keterampilan komunikasi antar budaya.
Strategi Komunikasi Pemasaran UMKM "Ayam Geprek Gondes" Dalam Mempertahankan Brand Image Ari Fatkhur Rizqi; Daukas Falih Arsyad; Raihan Adinoto; Yohanes Ari Kuncoroyakti; Bonar S Panjaitan
JURNAL ILMIAH NUSANTARA Vol. 2 No. 3 (2025): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v2i3.4546

Abstract

This study examines the communication methods used by the MSME "Ayam Geprek Gondes" to maintain its brand image amid fierce competition in the culinary field. With its status as a micro-enterprise developing among students, Ayam Geprek Gondes experiences difficulties in maintaining brand image consistency and customer loyalty. The approach used in this research is qualitative, with a descriptive study method through in-depth interviews and MSME management observations. Research findings reveal that the communication methods applied include utilizing social media, promotions based on customer testimonials, and personal interactions through friendly and consistent service. Additionally, the business owner is active in building relationships with customers and maintaining product quality as a form of wordless communication. This strategy has proven effective in maintaining a positive brand image in consumers' minds. The conclusion of this study highlights the importance of integrated and authentic communication in forming and maintaining brand image, especially for MSMEs that do not have large promotional budgets. Recommendations are provided for MSMEs to continue innovating in conveying brand messages to remain relevant and competitive. This research can serve as a guide for MSME actors in creating effective and economical communication strategies.
Co-Authors Ari Fatkhur Rizqi Bonar S Panjaitan Daukas Falih Arsyad Hardjito Hardjito Norma S Rainu Prasetyo Bonifasius Sitanggang Raihan Adinoto