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All Journal Technomedia Journal Startupreneur Business Digital (SABDA Journal)
Nicola, Gabriela
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Pengaruh Technology Readiness Dan Satisfaction Terhadap Penerimaan Penggunaan Safe Entry Station: The Influence of Technology Readiness and Satisfaction on Acceptance of Use Safe Entry Station Godwin, Gelard; Any, Berlin; Delhi, Ariana; Sunarya, Po Abas; Nicola, Gabriela
Technomedia Journal Vol 8 No 3 Februari (2024): TMJ (Technomedia Journal)
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/tmj.v8i3.2179

Abstract

The development of artificial intelligence technology has brought transformation in various sectors, including the world of health. The integration of AI in the healthcare sector has opened up new opportunities to improve diagnosis, treatment, medical data management and medical research. Safe Entry Station (SES-UR) is one of the newest technologies that has been introduced in the era of technological development that relies on the concept of artificial intelligence as the basis of its functionality, which has emerged as an innovative breakthrough in monitoring health effectively and accurately. However, new technology often involves concepts that may not yet familiar to most users. This can cause uncertainty and discomfort in using the technology. The aim of this research is to ensure that the implementation of SES-UR is successful and sustainable, so a comprehensive approach is needed in assessing the level of Technology Readiness and measuring the level of Satisfaction. The selected research focus is in the medical health sector to improve the quality of Artificial Intelligence-based health services. This research method, using the PLS-Structural Equation Modeling (SEM) method, was adopted to analyze the relationship between complex variables. To achieve accurate analysis results, this research involved the use of 25 instruments and 7 relevant constructs. The results of this research state that individuals who have a high level of Innovativeness tend to have the perception that the Safe Entry Station is easy to use, so they are more likely to accept and use this technology.
Creating Competitive Advantage through Digital Innovation: Insights from Startupreneurs in E-Commerce Nicola, Gabriela; Setiawan, Rony
Startupreneur Business Digital (SABDA Journal) Vol. 3 No. 2 (2024): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v3i2.633

Abstract

Digital innovation has become a crucial factor in creating competitive advantage for startups in the e-commerce industry. In the fast-paced digital economy, startupreneurs must leverage technological advancements to differentiate themselves and ensure sustainable growth. This research aims to explore how digital innovation is utilized by startupreneurs in e-commerce to gain a competitive edge, focusing on the strategies that enhance market presence and customer loyalty. A mixed-method approach was adopted, combining surveys and in-depth interviews with e-commerce startupreneurs, along with a comprehensive literature review to provide a theoretical foundation. The findings indicate that startups implementing digital innovations such as automation, data analytics, and personalized customer experiences see significant improvements in customer satisfaction and operational efficiency. These innovations play a pivotal role in helping e-commerce startups maintain competitiveness in a saturated market. In conclusion, this study highlights the practical importance of adopting digital innovation for e-commerce startups and contributes to the theoretical understanding of how digital tools can drive entrepreneurial success in modern markets
Co-Authors Any, Berlin Delhi, Ariana Godwin, Gelard Po Abas Sunarya Rony Setiawan