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All Journal Jurnal Komunikasi Islam (J-KIs) Jurnal Riset Mahasiswa Akuntansi
Mas’ut
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Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Analisis Peran Media Sosial Dalam Meningkatkan Branding Wisata Jolotundo Glamping And Edu Park Nganjuk Ibnu Tholibin; Mas’ut; Sony Eko Adisaputro
Bahasa Indonesia Vol 5 No 1 (2024): J-Kis: Jurnal Komunikasi Islam Juni 2024
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v4i1.1143

Abstract

This research aims to analyze the role of social media in enhancing the branding of Jolotundo Glamping and Edupark Nganjuk. The main challenges in improving tourism branding include competition with other destinations, the growth of global connectivity, information technology, and competition among destinations. These factors require effective marketing strategies. Additionally, changes in consumer trends and technology can affect the effectiveness of social media strategies. Social media has significant power in reaching a broad audience and influencing public perception of a destination. In the context of tourism, social media plays a crucial role in increasing widespread popularity and building a positive image of this destination. The data collection techniques used in this research include observation, interviews, and documentation. Data analysis is conducted using qualitative descriptive methods. The research findings show that social media can enhance the branding of Jolotundo Glamping and Edupark through the planning of forming a special social media team, selecting social media platforms, and engaging third parties. The implementation involves having a dedicated social media team, choosing Instagram, TikTok, and YouTube, and collaborating with third parties such as Niken Salindri and Woko Chanel. The impact of social media includes an increase in the number of tourists, a rise in social media engagement, and an increase in the diversity of visitor origins.
Analisis Peran Media Sosial Dalam Meningkatkan Branding Wisata Jolotundo Glamping And Edu Park Nganjuk Ibnu Tholibin; Mas’ut; Sony Eko Adisaputro
Bahasa Indonesia Vol 5 No 1 (2024): J-Kis: Jurnal Komunikasi Islam Juni 2024
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v4i1.1143

Abstract

This research aims to analyze the role of social media in enhancing the branding of Jolotundo Glamping and Edupark Nganjuk. The main challenges in improving tourism branding include competition with other destinations, the growth of global connectivity, information technology, and competition among destinations. These factors require effective marketing strategies. Additionally, changes in consumer trends and technology can affect the effectiveness of social media strategies. Social media has significant power in reaching a broad audience and influencing public perception of a destination. In the context of tourism, social media plays a crucial role in increasing widespread popularity and building a positive image of this destination. The data collection techniques used in this research include observation, interviews, and documentation. Data analysis is conducted using qualitative descriptive methods. The research findings show that social media can enhance the branding of Jolotundo Glamping and Edupark through the planning of forming a special social media team, selecting social media platforms, and engaging third parties. The implementation involves having a dedicated social media team, choosing Instagram, TikTok, and YouTube, and collaborating with third parties such as Niken Salindri and Woko Chanel. The impact of social media includes an increase in the number of tourists, a rise in social media engagement, and an increase in the diversity of visitor origins.
Pengaruh Digital Lifestyle, Kecerdasan Moral, Dan Pendidikan Etika Bisnis Terhadap Persepsi Etis Mahasiwa FEB UISU Cindi Selvia, Cindi Selvia; Nasma Tia Miswari, Nasma Tia Miswari; Fellah Nadira, Fellah Nadira; Prihatin Saskia, Prihatin Saskia; Mas’ut
Jurnal Riset Mahasiswa Akuntansi Vol. 5 No. 4 (2025): Jurnal Riset Mahasiswa Akuntansi, Desember 2025
Publisher : Fakultas Ekonomi dan Bisnis Unram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/risma.v5i4.2248

Abstract

This study examines the impact of digital lifestyle, moral intelligence, and business ethics education on students' perceptions of ethics at the Faculty of Economics and Business, UISU. A sample of 60 participants represented the entire population. Research data were collected through a survey distributed using purposive sampling techniques. The statistical techniques used include classical assumption tests, multiple linear regression, validity analysis, and hypothesis testing, and the data were processed using the SPSS 20 statistical program. The results of the study indicate that digital lifestyle has a significant influence on students' ethical perceptions. Meanwhile, moral intelligence and business ethics education do not have a significant influence on students' ethical perceptions. These findings indicate that digital lifestyle is an important factor shaping students' ethical perceptions in the modern era, while moral intelligence and business ethics education require more effective approaches to have a significant impact on the ethical development of FEB students at the University of Islam Sumatera Utara.
Co-Authors Cindi Selvia, Cindi Selvia Fellah Nadira, Fellah Nadira Ibnu Tholibin Nasma Tia Miswari, Nasma Tia Miswari Prihatin Saskia, Prihatin Saskia Sony Eko Adisaputro