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Pengaruh Motivasi dan Disiplin Kerja Terhadap Peningkatan Produktivitas Kerja di Pondok Pesantren Zayudi Anwar; Kaharuddin, M. Robby; fitria; Mega Satria
ADL ISLAMIC ECONOMIC : Jurnal Kajian Ekonomi Islam Vol 5 No 2 (2024): Adl Islamic Economic: Jurnal Kajian Ekonomi Islam
Publisher : Sekolah Tinggi Ekonomi Islam Al-Furqon Prabumulih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56644/adl.v5i2.126

Abstract

This research aims to determine the influence of work motivation and discipline on increasing work productivity at the Al Furqon Modern Islamic Boarding School. This type of research is quantitative using multiple linear regression analysis methods using SPSS 16.0 software. Based on the results of the partial test, motivation (X1) with a t value of 1.304 is smaller than t table or the t test significance value of 0.195 is greater than 0.05 (a = 5%), then it is stated that partial motivation (X1) has no significant effect on increase in work productivity (Y). Work discipline (X2) with a t value of 1.040 greater than t table 1.657 or a significance value of 001 smaller than 0.05 (a = 5%), then it is stated that discipline (X2) has no significant effect on increasing work productivity (Y ). Based on the results of the simultaneous test or F test, it shows that work motivation and discipline with a fcount value of 1.330 is greater than ftable 3.07 (1.330 > 3.07) and a significance value of 0.268 is greater than 0.05, so motivation is stated together. (X1) and discipline (X2) have a positive and significant effect on increasing work productivity (Y).
Pengaruh Brand Image Terhadap Keputusan Pembelian Produk HNI HPAI Kota Prabumulih Aptiani, Rolisa; Kaharuddin, M. Robby
ADL ISLAMIC ECONOMIC : Jurnal Kajian Ekonomi Islam Vol 5 No 2 (2024): Adl Islamic Economic: Jurnal Kajian Ekonomi Islam
Publisher : Sekolah Tinggi Ekonomi Islam Al-Furqon Prabumulih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56644/adl.v5i2.129

Abstract

This study aims to determine the effect of brand image on purchasing decisions for HNI HPAI products in Prabumulih City. The method used in this research is quantitative research method using a sample of 100 respondents. Sampling using purposive sampling technique The data analysis method used in this research is simple linear regression to see how much influence Brand Image has on purchasing decisions for HNI HPAI Products in Prabumuih City. Based on the results of simple linear regression analysis that has been carried out in this study, seen from the results of the t test, it is found that tcount 2.986> ttable 1.660, so Ho can be rejected and Ha is accepted, it can be concluded that Brand Image has a positive effect on purchasing decisions for HNI HPAI Products in Prabumulih City.