Adl Islamic Economic
Vol 5 No 2 (2024): Adl Islamic Economic: Jurnal Kajian Ekonomi Islam

Pengaruh Brand Image Terhadap Keputusan Pembelian Produk HNI HPAI Kota Prabumulih

Aptiani, Rolisa (Unknown)
Kaharuddin, M. Robby (Unknown)

Article Info

Publish Date
12 Dec 2024

Abstract

This study aims to determine the effect of brand image on purchasing decisions for HNI HPAI products in Prabumulih City. The method used in this research is quantitative research method using a sample of 100 respondents. Sampling using purposive sampling technique The data analysis method used in this research is simple linear regression to see how much influence Brand Image has on purchasing decisions for HNI HPAI Products in Prabumuih City. Based on the results of simple linear regression analysis that has been carried out in this study, seen from the results of the t test, it is found that tcount 2.986> ttable 1.660, so Ho can be rejected and Ha is accepted, it can be concluded that Brand Image has a positive effect on purchasing decisions for HNI HPAI Products in Prabumulih City.

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Journal Info
Adl Islamic Economic
Website

Abbrev

adl

Publisher

Sekolah Tinggi Ekonomi Islam Al-Furqon Prabumulih

Subject

Humanities Economics, Econometrics & Finance Education Social Sciences Other

Description

Adl Islamic Economic (E. ISSN 2723-1771, P. ISSN 2722-2810) is an electronic scientific journal published print out and online once six a month (Mei and November). Adl Islamic Economic aims to improve the quality of research and development of Islamic economics. Adl Islamic Economic received the ...