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All Journal ASEAN Journal on Hospitality and Tourism Journal of Contemporary Urban Affairs
Roy, Moumita
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Humanities Engineering Social Sciences

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Urban Regeneration Strategies for Enhancing Livability: A Case Study of the Chaktai Commercial Area, Chattogram, Bangladesh Haque, Sarah Binte; Roy, Moumita; Tanha, Zereen Afroz
Journal of Contemporary Urban Affairs Vol. 8 No. 2 (2024): Journal of Contemporary Urban Affairs
Publisher : Alanya Üniversitesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25034/ijcua.2024.v8n2-6

Abstract

Bangladesh has been experiencing rapid urbanization and economic growth, motivating people to move towards the cities. Consequently, commercial areas of the cities are becoming highly occupied.  The issue of overpopulation leads to congestion and shortage of open spaces, both reserved and publicly accessible, in such areas of the cities, affecting the physical and mental health of the users of these areas. To understand this situation, Chattogram in particular, the Chaktai commercial area is identified as the case study area for further investigation and research. This study will examine the present scenario of this densely built commercial area through an empirical analysis and field survey, focusing on collecting data related to major land-use types, street characteristics, major activities, traffic analysis, and environmental conditions. Additionally, an observational approach will be employed, along with one-to-one interviews and Focus Group Discussions (FGD), to gather user feedback on the space. By examining urban regeneration strategies for Asadganj, this study offers guidelines to improve conditions for its users including residents, business holders, and workers, to enhance the area's quality of life.
Decoding the Dining Atmosphere: Ambient Conditions and Customer Satisfaction in Restaurant Servicescapes Ray, Nilanjan; Lama, Pema; Majumder, Tanmoy; Roy, Moumita
ASEAN Journal on Hospitality and Tourism Vol. 23 No. 2 (2025):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2025.23.2.05

Abstract

This study investigates the effects of ambient conditions, one of the essential dimensions of the Servicescape Model, on restaurant customer satisfaction. Ambient conditions like lighting, music, scent, and temperature are extremely influential in shaping customer feelings and perceptions. Based on Bitner's Servicescape and the Stimulus-Organism-Response (S-O-R) model, the study collected data from 230 survey participants in Indian urban restaurants. Using descriptive statistics, correlation matrices, and multiple regression analysis, the research determines scent and lighting to be strong predictors of satisfaction, then music. Temperature, although applicable, failed to show a statistically significant effect. Results of the findings provide practical implications for optimizing service environments in the hospitality industry.
Co-Authors Haque, Sarah Binte Lama, Pema Majumder, Tanmoy Ray, Nilanjan Tanha, Zereen Afroz