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All Journal Economics and Digital Business Review Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Dwi Hana Talitha
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Menjelajahi Kesehatan Fisik Dan Mental Di Era Gen Z Sri Panny Rahmasari; Darmeinis Darmeinis; Nagiyah Putri; Dwi Hana Talitha; Diana Nur Islamiyah; Baitul Rohim; Rezka Dimas Prasetyo; Wiwi Hera Wati; Fikrih Hardiansah
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 2 No. 4 (2024): Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v2i4.1178

Abstract

Generation Z, born approximately between 1997 and 2012, grew up in a period characterized by advancements in digital technology, globalization, and unique social pressures. This article explores the dynamics of physical and mental health among Gen Z, focusing on the challenges and opportunities they face. Physically, a sedentary lifestyle driven by reliance on technology and changes in modern dietary patterns has increased the risk of obesity and metabolic disorders. On the other hand, growing awareness of the importance of exercise and healthy living paves the way for improvement. In the context of mental health, Gen Z experiences higher levels of anxiety, depression, and stress compared to previous generations, largely due to academic pressures, social expectations, and intense exposure to social media. However, the stigma surrounding mental health is gradually diminishing, with more individuals seeking professional help. This article also highlights the importance of a holistic approach, including the integration of digital health technologies and community-based programs, in supporting the well-being of this generation. With a deeper understanding, cross-sector efforts can be made to create an environment that better supports the physical and mental health of Gen Z.
Pengaruh Strategi Pemasaran Bimba Aiueo Terhadap Keputusan Orang Tua Dalam Memilih Lembaga Pendidikan Di Jaticempaka Dwi Hana Talitha; Hendra Permadi; Joni Tesmanto
Economics and Digital Business Review Vol. 7 No. 1 (2025)
Publisher : STIE Amkop Makassar

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran biMBA AIUEO terhadap keputusan orang tua dalam memilih lembaga pendidikan anak usia dini di Jaticempaka. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan desain asosiatif kausal. Populasi penelitian melibatkan seluruh orang tua siswa aktif biMBA AIUEO Jaticempaka sebanyak 112 responden, dengan teknik total sampling. Instrumen penelitian disusun berdasarkan dimensi strategi pemasaran 7P (Product, Price, Place, Promotion, People, Process, dan Physical Evidence) serta indikator pengambilan keputusan konsumen. Hasil uji validitas dan reliabilitas menunjukkan seluruh item kuesioner valid dan reliabel. Analisis regresi sederhana membuktikan bahwa strategi pemasaran berpengaruh positif dan signifikan terhadap keputusan orang tua dengan kontribusi yang cukup kuat. Hal ini menunjukkan bahwa semakin baik strategi pemasaran yang diterapkan, semakin tinggi pula kemungkinan orang tua memilih lembaga tersebut. Meskipun demikian, penelitian juga menegaskan bahwa strategi pemasaran bukanlah satu-satunya faktor penentu, karena keputusan orang tua dipengaruhi pula oleh aspek kualitas pendidikan, reputasi, dan rekomendasi sosial. Temuan ini memberikan implikasi praktis bagi biMBA AIUEO dan lembaga pendidikan lainnya untuk merancang strategi pemasaran yang lebih relevan dengan kebutuhan masyarakat serta memperkuat keunggulan kompetitif di tengah persaingan lembaga PAUD. Kata Kunci: Strategi Pemasaran, Keputusan Orang Tua
Co-Authors Baitul Rohim Darmeinis Darmeinis Diana Nur Islamiyah Fikrih Hardiansah Hendra Permadi Joni Tesmanto Nagiyah Putri Rezka Dimas Prasetyo Sri Panny Rahmasari Wiwi Hera Wati