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All Journal Jurnal Komunikasi Profesional Jurnal Ilmiah Akomodasi Agung
Sembiring, Susanna Silvia
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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PELAKSANAAN PROSEDUR KINERJA RECEPTIONIST DI HOTEL ARYADUTA MEDAN Williandani, Mega; Sembiring, Susanna Silvia
Jurnal Ilmiah Akomodasi Agung Vol 10 No 1 (2023): Jurnal Ilmiah Akomodasi Agung
Publisher : Akademi Pariwisata Darma Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51827/jiaa.v10i1.118

Abstract

Abstrak Pelaksanaan prosedur adalah rangkaian tindakan atau kegiatan yang dilakukan sesuai dengan urutan langkah-langkah yang telah ditetapkan dalam suatu prosedur. Pelaksanaan prosedur bertujuan untuk memastikan bahwa suatu tindakan atau kegiatan dilaksanakan dengan cara yang tepat, efektif, efisien, dan konsisten untuk mencapai hasil yang diinginkan. Untuk mendapatkan data yang lebih akurat penulis melakukan peninjauan secara langsung ke objek yang akan diteliti dengan menggunakan jenis penelitian deskriptif yaitu dengan melakukan observasi dan wawancara langsung kepada receptionist yang berjumlah sebanyak 8 orang. Tujuan penulis melakukan penelitian adalah untuk mengetahui kemajuan dan perkembangan ilmu pariwisata khususnya di bidang perhotelan, dan dapat memberikan pengetahuan dan pengalaman langsung di lapangan bagi penulis dan juga menjadi bahan referensi bagi pembaca yang ingin melakukan penelitian sejenis. Adapun kesimpulan yang di dapat bahwa pihak hotel masih kurang melaksanakan prosedur dengan benar sesuai dengan standard operation prosedure (SOP) dan pelaksanaan prosedur tamu check in terkadang masih dilakukan secara manual sehingga terkadang terlupa buat mengupdate di sistem reception. Keyword : Pelaksanaan, Prosedur Kinerja, Reception
Tourism Digital Marketing based on the Sustainability Model in Bali Sembiring, Susanna Silvia; Thanos, Guellica Agnesia Claudia
Jurnal Komunikasi Profesional Vol. 9 No. 1 (2025)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v9i1.11600

Abstract

Tourism destinations increasingly rely on digital communication strategies to balance economic growth with environmental and cultural preservation. This study examines the implementation of a sustainability-based digital marketing model within Bali’s tourism industry, emphasizing how digital communication supports sustainable destination branding and stakeholder engagement. Using a mixed-method approach, this research integrates content analysis of digital platforms, in-depth interviews with tourism practitioners, and visitor perception surveys to identify key sustainability narratives. Findings indicate that effective digital storytelling centered on local culture, environmental responsibility, and community empowerment significantly enhances tourists’ trust and loyalty while mitigating overtourism pressure. Social media and website analytics demonstrate that campaigns highlighting authentic, eco-conscious experiences produce higher engagement and conversion rates compared to traditional promotional strategies. Moreover, the study underscores the critical role of communicative transparency and co-creation between stakeholders in sustaining Bali’s image as a responsible global tourism hub. This research contributes to communication and marketing scholarship by proposing an integrative framework linking sustainability communication, digital marketing innovation, and destination competitiveness. The model offers practical guidance for policymakers, tourism boards, and marketers seeking to implement ethical, sustainable, and digitally driven promotional strategies in other global destinations.
Co-Authors Thanos, Guellica Agnesia Claudia Williandani, Mega