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All Journal Jurnal Ilmiah Akomodasi Agung Gema Wisata
Susanna Silvia Sembiring
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Agriculture, Biological Sciences & Forestry Computer Science & IT Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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PERANAN MEDIA SOSIAL INSTAGRAM DALAM MENINGKATKAN KUNJUNGAN OBYEK WISATA KULINER Susanna Silvia Sembiring; Williandani, Mega; Girsang, Dameria
Jurnal Ilmiah Akomodasi Agung Vol 10 No 2 (2023): Jurnal Ilmiah Akomodasi Agung
Publisher : Akademi Pariwisata Darma Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51827/jiaa.v10i2.127

Abstract

Instagram social media is a social networking site like a web-based service that allows anyone to build a public profile within a limited system. Social media not only includes a variety of new media platforms but also combines several other social media systems such as Facebook, Tik-Tok, Twitter and others. Tourism object is an object which means shape and tourism which means facilities related to that shape, which can attract visitors or tourists to come to the object. This type of research is Qualitative research, in this writing, those who have been determined as subjects/informants of writing are 7 (seven) people. The data collection techniques used are field research, documentation, interviews, observation. The obstacles faced in increasing tourist visits using social media are the lack of creativity of human resources at the tourist attraction. And also there is still a lack of photo spots for tourists at Culinary Tourism Objects. Efforts to overcome the obstacles faced by culinary tourism objects in increasing visits to culinary tourism objects through Instagram social media are to improve promotional media, provide guidance or training to workers to provide better service and create a unique feature of the object.
Peranan Bahasa Inggris terhadap Komunikasi Efektif bagi Wisatawan Mancanegara di Museum Negeri Provinsi Sumatera Utara Susanna Silvia Sembiring
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 21 No. 3 (2025): September : Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v21i3.881

Abstract

The North Sumatra Provincial Museum, as one of Indonesia’s leading cultural tourism destinations, encounters challenges in facilitating effective communication for international visitors. Despite housing extensive collections of Batak, Malay, and Nias artifacts that attract thousands of tourists annually, the limited use of English often constrains intercultural interaction. This study aims to examine the role of English as a medium of communication in enhancing foreign visitors’ experiences, identify linguistic barriers, and propose improvement strategies. Employing a descriptive qualitative case study design, data were collected through in-depth interviews and participant observation involving 50 international tourists (aged 18–65) from Europe, the Americas, and Asia who visited between January and March 2023. Data were analyzed thematically using NVivo software, supported by museum documents such as brochures and the website. Findings revealed that English proficiency among staff and the availability of English-language materials increased visitor satisfaction by 75%. However, communication barriers included the strong local accent (reported by 40% of respondents) and the lack of English-language audiovisual guides, which limited engagement. Recommendations include intensive English training focused on tourism vocabulary and phonetics, development of multilingual digital content, and collaboration with universities for volunteer interpreters. This research contributes theoretically to applied linguistics in tourism and practically to museum management enhancement.
Co-Authors Girsang, Dameria Williandani, Mega