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All Journal Jurnal Kajian Komunikasi Scriptura : Jurnal Ilmiah
Agustya, Sylvana Virgina
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Languange, Linguistic, Communication & Media Social Sciences

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Analisis Interaksi Simbolik pada Konten TikTok @don.Gustavio dalam Memaknai Karakter Generasi 80-an 90-an, dan 2000-an Agustya, Sylvana Virgina; Rahma, Hanifa Miftahur; Natalia, Kharisma
Scriptura Vol. 13 No. 1 (2023): JULY 2023
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.13.1.14-26

Abstract

Interaksionisme simbolik muncul melalui simbol-simbol bersama, seperti kata-kata, definisi, peran, gerak tubuh, ritual, yang merupakan proses sosial dasar yang memungkinkan objektifikasi refleksi diri. Artikel ini ingin melihat seperti apa interaksi simbolik yang dibuat dalam konten @don.gustavio dalam menggambarkan tiga generasi yang berbeda, sekaligus melihat cara seorang content creator menyampaikan interaksi simbolik tersebut kepada para pengikutnya. Tujuan artikel ini adalah untuk melihat interaksi simbolik pada 2 (dua) konten video yang diunggah di akun @don.gustavio melalui likes dan komentar yang dituliskan oleh para pengguna TikTok. Kedua video ini dianggap paling relevan serta mewakili kondisi sosial yang terjadi pada 3 (tiga) generasi. Metode yang dipakai dalam penyusunan artikel ini adalah kualitatif-deskriptif dengan pendekatan analisis pada konten media sosial TikTok. Persetujuan netizen dilihat dari like dan kolom komentar video yang menjadi wadah interaksi para netizen untuk bertukar cerita mengenai pengalaman mereka dalam bersosialisasi dengan tiga generasi. Dalam interaksi ini terlihat bahwa terdapat pemahaman tentang bagaimana konten video @don.gustavio secara sosial mengkonstruksikan konsep diri dan netizen mampu menempatkan dirinya masing-masing pada peran orang lain.
The rhetorical messages of Megawati Soekarnoputri’s speech in Aristotle’s framework Anindita, Jaka; Muttaqin, Ridwan; Agustya, Sylvana Virgina; Supriadi, Dandi
Jurnal Kajian Komunikasi Vol 12, No 2 (2024): December 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v12i2.57652

Abstract

Background: The speech by Megawati Soekarnoputri, the 5th President of Indonesia, commemorating the 50th anniversary of Partai Demokrasi Perjuangan Indonesia (PDIP), has sparked significant public debate. While critics argue her speech was overly critical of President Joko Widodo, others view it as constructive criticism. Therefore, it is significant to examine Megawati’s actual perspective on the incumbent president and the real relationship between her position as chairperson and the president’s status as her cadre. Purpose: This study aims to analyze Megawati’s speech to uncover whether there is a misalignment between its intended message and impact which may have led to controversy. It analyzes the interpretation of people outside PDIP based on Aristotle’s rhetorical framework—ethos, logos, and pathos—to assess her communication strategy and public reception. Methods: A descriptive qualitative approach was used, with special interviews to gain a broader perspective. Triangulation was achieved by involving informants, along with observations, juxtaposing it with previous related research. Results: Based on the research findings, the author discovered that Megawati’s speech functioned primarily to communicate internally with the party’s members within her role as the chairperson. Based on rhetorical frameworks, the speech was exclusive to the internal context, and it could have been misinterpreted by people beyond the intended audience if the message had been amplified by mass and social media channels. Conclusion: The controversy arose because some receptors were not intended to receive her message due to massive distribution to the public either by mass media or social media. Implications: Interpretation of Megawati’s speech must be contextualized within the internal framework of PDIP reflecting its distinctive cultural and tradition attributes. The media outlets that cover this event should adopt a more balanced approach to present the realities to the public.
Co-Authors Anindita, Jaka Dandi Supriadi Muttaqin, Ridwan Natalia, Kharisma Rahma, Hanifa Miftahur