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All Journal Jurnal Pariwisata, Bisnis Digital dan Manajemen
Ferdiansyah, Ryan
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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ANALISIS PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN MENGGUNAKAN METODE REGRESI LINIER Ferdiansyah, Ryan; Rahman, Alliza Lia; Fauzi, Sulistia; Dewi, Verawati; Fathoni, Vika Rizky; Wiharso, Gani
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 3 No. 1 (2024): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v3i1.5019

Abstract

This research was conducted to explore and evaluate whether product quality affects customer satisfaction at the Mixue branch in Margonda. The study participants were customers who purchased ice cream or drinks at the Mixue Margonda branch. The sample consisted of 50 respondents selected through an online questionnaire distribution. The approach used was quantitative, and SPSS version 26 was used for data analysis. The validity and reliability of the research instruments were tested. Data analysis employed simple linear correlation and regression with product quality (x) and customer satisfaction (y) variables. The correlation results demonstrated a significant positive relationship between product quality and customer satisfaction. Simple linear regression showed the equation y = 3.341 + 0.746x, and partially, the product quality variable had a relevant impact on customer satisfaction. This research confirms that product quality significantly impacts customer satisfaction at the Mixue outlet, highlighting the importance of improving product quality to enhance customer satisfaction.
ANALISIS PENGARUH IKLAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK AIR MINERAL Rahman, Alliza Lia; Ferdiansyah, Ryan; Fauzi, Sulistia; Dewi, Verawati; Fathoni, Vika Rizky; Susilowati, Isnurrini Hidayat
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 3 No. 2 (2024): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v3i2.5613

Abstract

Advertising is a form of promotion for a product or service, typically displayed in mass media such as television, newspapers, magazines, as well as on platforms like YouTube and social media, including Instagram, Facebook, and TikTok. This study was conducted to analyze the impact of promotional advertising on purchasing decisions for Aqua mineral water products. The population included all consumers who have seen Aqua advertisements on any media, such as television or other social media, and consumers who have purchased Aqua mineral water, totaling 70 respondents obtained through an online questionnaire distributed via Google Forms. The method applied is quantitative, analyzed using SPSS version 26. The variables tested include Promotion (X) and Purchase Decision (Y). Research instruments were validated through validity and reliability tests. The analysis techniques used include correlation and simple linear regression tests, encompassing t-tests and determination tests. The correlation test shows a strong and positive relationship between variables X and Y. The regression test produced the equation Y = 8.045 + 0.628X, indicating that the promotion variable significantly influences purchasing decisions for Aqua mineral water. This finding implies that the company should focus on enhancing promotion efforts to boost product purchasing decisions.
Co-Authors Dewi, Verawati Fathoni, Vika Rizky Fauzi, Sulistia Gani Wiharso Isnurrini hidayat, Isnurrini Rahman, Alliza Lia