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All Journal Jurnal Pariwisata, Bisnis Digital dan Manajemen Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Dewi, Verawati
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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ANALISIS PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN MENGGUNAKAN METODE REGRESI LINIER Ferdiansyah, Ryan; Rahman, Alliza Lia; Fauzi, Sulistia; Dewi, Verawati; Fathoni, Vika Rizky; Wiharso, Gani
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 3 No. 1 (2024): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v3i1.5019

Abstract

This research was conducted to explore and evaluate whether product quality affects customer satisfaction at the Mixue branch in Margonda. The study participants were customers who purchased ice cream or drinks at the Mixue Margonda branch. The sample consisted of 50 respondents selected through an online questionnaire distribution. The approach used was quantitative, and SPSS version 26 was used for data analysis. The validity and reliability of the research instruments were tested. Data analysis employed simple linear correlation and regression with product quality (x) and customer satisfaction (y) variables. The correlation results demonstrated a significant positive relationship between product quality and customer satisfaction. Simple linear regression showed the equation y = 3.341 + 0.746x, and partially, the product quality variable had a relevant impact on customer satisfaction. This research confirms that product quality significantly impacts customer satisfaction at the Mixue outlet, highlighting the importance of improving product quality to enhance customer satisfaction.
ANALISIS PENGARUH IKLAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK AIR MINERAL Rahman, Alliza Lia; Ferdiansyah, Ryan; Fauzi, Sulistia; Dewi, Verawati; Fathoni, Vika Rizky; Susilowati, Isnurrini Hidayat
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 3 No. 2 (2024): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v3i2.5613

Abstract

Advertising is a form of promotion for a product or service, typically displayed in mass media such as television, newspapers, magazines, as well as on platforms like YouTube and social media, including Instagram, Facebook, and TikTok. This study was conducted to analyze the impact of promotional advertising on purchasing decisions for Aqua mineral water products. The population included all consumers who have seen Aqua advertisements on any media, such as television or other social media, and consumers who have purchased Aqua mineral water, totaling 70 respondents obtained through an online questionnaire distributed via Google Forms. The method applied is quantitative, analyzed using SPSS version 26. The variables tested include Promotion (X) and Purchase Decision (Y). Research instruments were validated through validity and reliability tests. The analysis techniques used include correlation and simple linear regression tests, encompassing t-tests and determination tests. The correlation test shows a strong and positive relationship between variables X and Y. The regression test produced the equation Y = 8.045 + 0.628X, indicating that the promotion variable significantly influences purchasing decisions for Aqua mineral water. This finding implies that the company should focus on enhancing promotion efforts to boost product purchasing decisions.
PENGARUH LINGKUNGAN KERJA DAN PELATIHAN KERJA TERHADAP KINERJA KARYAWAN PADA PT. LIFETIME DESIGN JAKARTA SELATAN Dewi, Verawati; Syukri , Ahmad
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 5 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

Penelitian ini bertujuan untuk mendeskripsikan pengaruh lingkungan kerja dan pelatihan kerja terhadap kinerja karyawan secara parsial dan simultan PT. Lifetime Design Jakarta Selatan. Penelitian ini dilakukan selama 4 (empat) bulan, dimulai dari bulan September  sampai dengan Desember 2023. Penelitian ini menggunakan metode kuantitatif yang bersifat deskriptif. Responden penelitian ini adalah seluruh karyawan pada PT. Lifetime Design Jakarta Selatan, dengan populasi yang berjumlah 70 (tujuh puluh) orang karyawan dan seluruhnya menjadi sampel dalam penelitian ini. Instrumen penelitian ini menggunakan kuesioner untuk mengumpulkan data dari variabel lingkungan kerja, variabel pelatihan kerja dan variabel kinerja karyawan. Hasil penelitian menunjukkan bahwa lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan, hal ini dibuktikan dengan nilai t hitung > t tabel (15,366 > 1,995) dan nilai sig < 0,05 (0,000 < 0,05) sehingga Ho ditolak dan H1 diterima, terdapat pengaruh positif dan signifikan antara lingkungan kerja terhadap kinerja karyawan. Pelatihan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan, hal ini dibuktikan dengan nilai t hitung > t tabel (19,221 > 1,995) dan nilai sig < 0,05 (0,000 < 0,05) sehingga ditolak Ho dan H2 diterima, terdapat pengaruh positif dan signifikan antara pelatihan kerja terhadap kinerja karyawan. Lingkungan kerja dan pelatihan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan, hal ini dibuktikan dengan F hitung > F tabel (301,919 > 3,13) dan nilai sig < 0,05 (0,00 < 0,05, terdapat pengaruh positif dan signifikan antara lingkungan kerja dan pelatihan kerja secara simultan terhadap kinerja karyawan. Kontribusi variabel lingkungan dan variabel pelatihan kerja terhadap peningkatan variabel kinerja karyawan sebesar 90%, sedangkan sisanya sebesar 10% dipengaruhi oleh variabel lain yang tidak diteliti oleh peneliti dalam penelitian ini, seperti komitmen kerja, motivasi kerja, kepuasan kerja, budaya organisasi dan lain sebagainya.
Co-Authors Fathoni, Vika Rizky Fauzi, Sulistia Ferdiansyah, Ryan Gani Wiharso Isnurrini hidayat, Isnurrini Rahman, Alliza Lia Syukri , Ahmad