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PENGEMBANGAN SELFI BUKIT TUMPENG SEBAGAI DAYA TARIK WISATA ALTERNATIF BERBASIS MASYARAKAT DI DESA LALANGLINGGAH Putra, I Putu Aditya Prawira; Sumadi, Ketut; Nuriawan, I Nengah Alit
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 3 No. 2 (2024): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v3i2.6017

Abstract

Tumpeng Hill Selfie Tour is one of the alternative tourist attractions in the tourist village of Lalanglinggah Banjar, Bukit Tumpeng Service, West Selemadeg District, Tabanan Regency. Seeing the potential that Selfi Bukit Tumpeng Tourism has, namely the good natural potential, as one of the alternative tourism options in Lalanglinggah village, the main driver emerged, namely the local community in collaboration with the Village Government. This needs to receive more attention so that the Selfi Bukit Tumpeng tourist attraction can develop optimally and sustainably as an asset in the future. This research is research using qualitative methods, using three theories, namely tourism management theory by Salah Wahab, participation theory by Cohen and Uphoff, and sustainable tourism theory by Sugiama. The aim of this research is to determine the management and development of the Selfi Bukit Tumpeng Tourist Attraction, so that when it is managed well and appropriately it will develop even better, so that it can be introduced more widely to tourists, as well as encouraging active participation of local communities in Lalanglinggah Village for the purpose of building the economic welfare of the local community in Lalanglinggah Village. Local communities certainly have an important role in developing Tumpeng Hill Selfie Tourism which uses Participation Theory through three stages, namely decision making, implementation and evaluation stages. These three components have produced solutions to overcome the problem of "Developing management of Tumpeng Hill Selfie Tourism after the Covid-19 pandemic" in order to create sustainable tourism.
Branding strategy for the tourism attraction potential of Pura Pengelukatan Tirta Sudamala Wanagiri Buleleng Deviana, Ni Komang; Misri, Misri; Putra, I Putu Aditya Prawira; Putra, Putu Gede Wirananda Manggala; Sapitri, Hawita
Indonesian Tourism Journal Vol. 1 No. 3 (2024): November, 2024
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v1i3.76

Abstract

Tourism branding strategies are crucial for creating a unique and compelling identity for destinations to attract visitors. This study focuses on Pura Pengelukatan Tirta Sudamala, a spiritual temple located in Wanagiri Village, Bali, which holds significant potential as a religious and healing tourism destination. Despite its historical and cultural importance, the temple's potential remains underdeveloped and underexplored. The research objectives are to analyze the temple’s spiritual, cultural, and natural appeal and to propose an effective branding strategy to elevate its recognition as a healing tourism site. The study adopts a qualitative research methodology with a descriptive approach, utilizing in-depth interviews, field observations, and document analysis. Key stakeholders, including temple caretakers, local residents, and visitors, provided critical insights. Field observations highlighted the temple’s purification rituals rooted in Tri Kaya Parisudha and Panca Maha Bhuta concepts, combining spirituality, natural elements, and therapeutic experiences. The findings demonstrate that Pura Pengelukatan Tirta Sudamala possesses unique attributes for spiritual healing, including traditional purification practices, serene natural surroundings, and cultural heritage. However, challenges such as limited accessibility, inadequate promotion, and low visitor awareness hinder its development. To address these issues, the proposed branding strategy focuses on the 4A framework: Awareness, Attitude, Action, and Accessibility. Key strategies include increasing online visibility through social media, engaging with wellness tourism influencers, improving visitor facilities, and developing infrastructure. Collaborative efforts with travel agencies and local stakeholders are also recommended to enhance accessibility and sustainability.