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All Journal Jurnal Kajian Dan Penalaran Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Manajemen
Faqihuddin Tri Wibowo
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Decision Sciences, Operations Research & Management Other

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Peran Nilai Tukar Rupiah Dan Fluktuasi Valuta Asing Terhadap Ketahanan Ekonomi Indonesia Divka Avedish; Faqihuddin Tri Wibowo; Nahdiyah Ulul Azmi; Qothrotun Nada; Sarpini Sarpini
Jurnal Kajian dan Penalaran Ilmu Manajemen Vol. 3 No. 1 (2025): Januari : Jurnal Kajian dan Penalaran Ilmu Manajemen
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jkpim.v3i1.542

Abstract

Fluktuasi nilai tukar rupiah dan valuta asing menghadirkan tantangan signifikan bagi stabilitas ekonomi Indonesia. Penelitian ini menggunakan metode kualitatif berbasis studi pustaka guna menganalisis dampak perubahan nilai tukar terhadap ketahanan ekonomi nasional dengan. Hasil menunjukkan bahwa inflasi, suku bunga, cadangan devisa, dan arus modal asing memengaruhi nilai tukar rupiah secara signifikan. Bank Indonesia memainkan peran penting melalui kebijakan moneter, termasuk pengelolaan suku bunga dan intervensi di pasar valuta asing. Temuan ini menegaskan perlunya sinergi antara pemerintah dan lembaga keuangan dalam memperkuat ketahanan ekonomi, seperti melalui penguatan cadangan devisa dan diversifikasi sektor ekonomi. Penelitian ini menawarkan wawasan strategis bagi pembuat kebijakan untuk memitigasi dampak volatilitas nilai tukar terhadap perekonomian Indonesia.
Teknik Marketing E-Comerce Shopee Bisa Mendominasi Pasar E-Comerce di Indonesia Faqihuddin Tri Wibowo; Muhammad Shidiqi Abiyu Khuzaeni; Divka Avedish; Naerul Edwin Kiky Aprianto
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 12 (2024): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i12.3235

Abstract

Marketing strategy is an important component in managing a business. This article examines the marketing techniques of Shopee's e-commerce to dominate the monopolistic e-commerce market in Indonesia using a qualitative descriptive method through an in-depth literature study, comprehensively reviewing sources such as scientific journals, international journals, and books. Data collection techniques involve interviews with Shopee users. The concept of product marketing through segmentation, targeting, and positioning (STP) as well as the marketing mix provides a useful framework in identifying market opportunities and enhancing the company's competitiveness, while also minimizing potential losses. Marketing strategies consist of direct selling, earned media, point of purchase, and internet marketing. business operators must comply with various prohibitions and regulations set by the government to protect consumers and maintain healthy competition
Co-Authors Divka Avedish Muhammad Shidiqi Abiyu Khuzaeni Naerul Edwin Kiky Aprianto Nahdiyah Ulul Azmi Qothrotun Nada Sarpini Sarpini