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STRATEGI KOMUNIKASI ORGANISASI DALAM MENGOPTIMALKAN BUDAYA MUTU DI KANTOR BANK BPD BALI CABANG MATARAM Indiana, Ni Made; I Dewa Ayu Hendrawathy Putri; I Nyoman Subagia
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 4 No. 2 (2024): Political and Cultural Communication
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v4i2.3508

Abstract

This study examines organizational communication at the Mataram Branch of Bank BPD Bali, focusing on reinforcing the bank's established CINTA culture, which emphasizes Competence, Integrity, Teamwork, and Customer Awareness. The research addresses three main questions: 1) How is the organizational communication process structured to enhance the quality culture at the Mataram branch? 2) What communication strategies are used to strengthen this culture? 3) How do branch leaders manage obstacles in executing these strategies? Using a qualitative descriptive approach, the study reveals that the Mataram branch operates within a complex open system, relying on interdependent relationships within and outside the organization. This system fosters interpersonal communication among team members to exchange information and share perspectives. The strategies employed effectively capitalize on internal strengths and external opportunities while mitigating internal and external challenges. The success of these efforts is reflected in the partners' acceptance of the CINTA culture, allowing the branch to sustain economic operations while bridging internal differences within the organization and the cultural background of the West Nusa Tenggara region.
Studi Fenomenologi Komunikasi Penyandang Tuna Netra Pada Yayasan Mahatmiya Tabanan Bali Wicaksana, Gede Satya; Mardiksa Putra , I Putu Gede Buda; Indiana, Ni Made
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 21 No 2 (2026): Widya Duta Sosial Culture on September 2026
Publisher : UHN IGB Sugriwa Denpasar

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Abstract

This study aims to analyze the phenomenology of interpersonal communication and the formation of self-concept among visually impaired individuals at Yayasan Mahatmiya Tabanan, Bali. This research employs a qualitative method with a phenomenological approach to explore participants lived experiences. Data were collected through in-depth interviews, participant observation, and documentation, and analyzed using data reduction, data display, and conclusion drawing. The findings reveal that interpersonal communication plays a central role in shaping meaningful relationships, enhancing self-confidence, and strengthening the self-concept of visually impaired individuals. Empathy, responsiveness, and openness are key elements that support effective communication. In addition, environmental support, including social acceptance and inclusive communication practices, significantly contributes to the development of positive self-perception. This study highlights the importance of inclusive communication environments in rehabilitation institutions and contributes to the development of communication studies, particularly in the context of disability and social interaction.