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All Journal ANUBHAVA: Jurnal Ilmu Komuniksi Hindu
I Dewa Ayu Hendrawathy Putri
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Religion Humanities Languange, Linguistic, Communication & Media Social Sciences

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STRATEGI KOMUNIKASI ORGANISASI DALAM MENGOPTIMALKAN BUDAYA MUTU DI KANTOR BANK BPD BALI CABANG MATARAM Indiana, Ni Made; I Dewa Ayu Hendrawathy Putri; I Nyoman Subagia
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 4 No. 2 (2024): Political and Cultural Communication
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v4i2.3508

Abstract

This study examines organizational communication at the Mataram Branch of Bank BPD Bali, focusing on reinforcing the bank's established CINTA culture, which emphasizes Competence, Integrity, Teamwork, and Customer Awareness. The research addresses three main questions: 1) How is the organizational communication process structured to enhance the quality culture at the Mataram branch? 2) What communication strategies are used to strengthen this culture? 3) How do branch leaders manage obstacles in executing these strategies? Using a qualitative descriptive approach, the study reveals that the Mataram branch operates within a complex open system, relying on interdependent relationships within and outside the organization. This system fosters interpersonal communication among team members to exchange information and share perspectives. The strategies employed effectively capitalize on internal strengths and external opportunities while mitigating internal and external challenges. The success of these efforts is reflected in the partners' acceptance of the CINTA culture, allowing the branch to sustain economic operations while bridging internal differences within the organization and the cultural background of the West Nusa Tenggara region.
PENGARUH KOMUNIKASI PEMASARAN DAN KELUHAN PELANGGAN TERHADAP REPUTASI BIZNET DI BALI Subiakta, Krishna Wasudewa; I Dewa Ayu Hendrawathy Putri; I Wayan Wirta
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 4 No. 2 (2024): Political and Cultural Communication
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v4i2.3921

Abstract

This study investigates the impact of marketing communication and customer complaints on Biznet's reputation in Bali, incorporating media convergence, network communication theory, and information processing theory. Data were gathered from Biznet customers in Bali through validated questionnaires and analyzed using quantitative methods, alongside multiple linear regression analysis techniques. The findings reveal that marketing communication positively and significantly influences Biznet's reputation in Bali, highlighting the necessity for Biznet to focus on effective marketing communication strategies to bolster its market reputation. Conversely, customer complaints have a significant impact on Biznet's reputation, suggesting the need for Biznet to efficiently address customer complaints to prevent reputational damage. Moreover, the combined effect of marketing communication and customer complaints on Biznet's reputation is significant, underscoring the importance of integrating effective marketing communication strategies with responsive customer complaint handling to cultivate a strong and positive reputation.
PENGARUH KOMUNIKASI INTERPERSONAL DAN BUDAYA KERJA TERHADAP KUALITAS KINERJA STAF UPTD PUSKESMAS II DINAS KESEHATAN KECAMATAN DENPASAR TIMUR Putu Adi Narendra; I Dewa Ayu Hendrawathy Putri; I Gusti Ngurah Pertu Agung
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 4 No. 2 (2024): Political and Cultural Communication
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v4i2.3975

Abstract

Numerous crucial viewpoints to comprehend the culture of company communication. It's critical that the front and back communicate with each other. Work culture plays a key role in launching corporate operations by improving human capital and human resource management (SDM) to boost productivity and reduce business risks over time. The ability of employees to work effectively and meet predetermined productivity targets in order to maximize their contributions is the basis for measuring worker productivity. The aim of this research is to investigate the effects of work culture and interpersonal communication on the employees of UPTD Puskesmas II Dinas Kesehatan Kecamatan Denpasar Timur. The quantitative method is used in this investigation. Multiple linear regression analysis is used in this strategy. For this investigation, 66 employees made up the sample. from the East Denpasar District Health Office's UPTD Puskesmas II. A significant value of f less than 0.05 indicates that the work culture and interpersonal communication have a significant impact on the quality of staff performance, according to the research.  
KOMUNIKASI ANTARBUDAYA DALAM MEMBANGUN KERUKUNAN UMAT HINDU-ISLAM DI DESA ADAT ANGANTIGA KECAMATAN PETANG KABUPATEN BADUNG Ida Ayu Dwi Putri Cahyanti; Ida Bagus Gede Candrawan; I Dewa Ayu Hendrawathy Putri
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 1 No. 1 (2021): Communication, Moderation and Harmony
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v1i1.1064

Abstract

The uniting of two cultures of different backgrounds which is Hinduism and Islamic in Angantiga Village is really unique. Cultural acculturation between Hindus and Moslems created a tradition that is used as guidance in strengthening intercultural tolerance to make harmony between religious believers. The problem statements of this research are: 1) How is intercultural communication between Hindus and Muslims in Angantiga Village?, 2) What are the factors of intercultural communication in building Hindu-Muslim harmony in the Angantiga village?, 3) How is the feedback of intercultural communication between Hindus and Muslims in building harmony in Angantiga village? To discover the solution to the problems stated above, the writer uses three theories, namely: Interpersonal communication theory is used in answering the first problem statement which is the intercultural communication between Hindus and Muslims in Angantiga Village, and intercultural communication theory is used to answer the second problem statement which is the factors of intercultural communication in building Hindu-Muslim harmony in the Angantiga village and Intercultural Face Negotiation theory is used to answer the feedback of intercultural communication between Hindus and Muslims in building harmony in Angantiga village. The results of this study are 1) Intercultural communication consisting of social identification, material culture, the role of relations, language, cultural stability, and beliefs and values. 2) Intercultural communication factors consisting of internal factors, external factors, and relations factors 3) Intercultural communication feedback consisting of cognitive feedback, effective feedback, and behavioral feedback
Integrated Marketing Communication PT. Bank Mandiri Taspen Capem Renon Dalam Peningkatan Loyalitas Nasabah Awik Wirayani Purnama Dewi; I Dewa Ayu Hendrawathy Putri; I Wayan Wirta, Dr.Drs. I Wayan Wirta, M.Si
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 3 No. 1 (2023): Marketing Communication and New Media Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v3i1.2611

Abstract

ABSTRACT PT. Bank Mandiri Taspen Capem Renon is a banking industry which is a subsidiary of Bank Mandiri, which wants to get customers who are always loyal in using its products and services. PT. Bank Mandiri Taspen Capem Renon was previously less well knows by the public and other institutions, due to the lack of promotional updates, especially from social media. Therefore, PT. Bank Mandiri Taspen Capem Renon needs to apply the concept of integrated marketing communication (IMC), to understand the concept, reseaechers draw three problem formulations, namely: (1) IMC implementation in improving image, (2) communication barriers in the IMC implementation process, and (3) implications obtained in the IMC implementation process.Based on this formulation, the theories used to dissect the problem formulation are: (1) Promotion Mix Theory, (2) Communication Barriers Theory, and 93) SOR Theory. This research look place at PT. Bank Mandiri Taspen Capem Renon. The type of research used is qualitative, with the determination of informants using purposive sampling method. Data collection uses observation methods, interviews with guidelines assisted by voice recorder research tools and cellphones, literature and documentation. Data analysis conducted in this study uses data reduction, data presentation, and data verification.The findings of this study are in the implementation of PT. Bank Mandiri Taspen Capem Renon using the IMC concept by using promotional elements, namely advertising using print media and social media, personal selling by using a ball pick-up system to customer, sales promotion giving rewards to loyal customers, public relations by implementing workshops or seminars and also community service. During the implementation process, of course, there are obstacles, namely communication process barriers, physical barriers, frame of mind barriers, and technical barriers. During the marketing process with the IMC concept, of course, there will be implications that have an impact on all employees and also PT. Bank Mandiri Taspen, namely internal implications that have an impact on the community regarding the existence of PT. Bank Mandiri Taspen, marketing communication implications that have an impact on the promotional media carried out, as well as the implications of the IMC concept.Keywords: Integrated Marketing Communication, PT. Bank Mandiri Taspen, Customer Loyality
KOMUNIKASI TERAPEUTIK MELALUI PRAKTIK YOGA HEALING DI WISUDA YOGA KABUPATEN KLUNGKUNG -, Putu Ayu Sri Kumala Dewi; I Dewa Ayu Hendrawathy Putri; I Nyoman Alit Putrawan
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 3 No. 1 (2023): Marketing Communication and New Media Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v3i1.2625

Abstract

Health maintenance is the most important factor in human life, for health is life itself. There are numerous methods practiced to maintain health, both physical, psychological, and spiritual, one of which is in the form of yoga healing the practice of yoga healing cannot be separated from the success of a communication process. Such therapeutic communication process is carried out in Wisuda Yoga Therapist Ashram in Klungkung Regency. Wisuda Yoga has their own training module on yoga healing as well as communication strategy with the clients which enables the healing process to work on not just the clients’ physical body but also, psychological, spiritual, and social aspects. The present study is urgent to be conducted due to the swift changes within the society. Said changes are sometimes are not readily accepted by the members of society and this caused shockwaves which reverberated to all aspect of life. This healing practice considered to provide an alternative in dealing with the intended shock.
STRATEGI KOMUNIKASI PRAJURU DESA ADAT DALAM PENCEGAHAN PENYALAHGUNAAN NARKOBA DI KALANGAN REMAJA DESA PEMOGAN DENPASAR SELATAN I Made Sinardika; I Dewa Ayu Hendrawathy Putri; Wayan Sukabawa
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 3 No. 1 (2023): Marketing Communication and New Media Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v3i1.2697

Abstract

This study describes Prajuru Traditional Village communication strategies in preventing drug abuse among adolescents in Pemogan Village, South Denpasar. The city of Denpasar, precisely in the South Denpasar sub-district, is the largest number of drug abusers that can be uncovered by the authorities. The impact of drug abuse does not only threaten the survival and future of those who abuse it, but also the future of the nation and state. The purpose of this research is for teenagers to be more aware of and avoid drug abuse amid the current scourge of globalization and modernization. This type of research is qualitative research that seeks to describe social phenomena that are developing in the masses today and then described based on the concepts and theories of persuasive communication, S-O-R communication theory and interpersonal communication.                 The results of this study are Prajuru Traditional Village can prevent drug abuse among youth in Pemogan Village, South Denpasar by using Persuasive communication strategies, Strengthening Religious Cultural Values ​​and Providing customary sanctions for drug abuse according to the anti-drug Pararem. Meanwhile, the obstacles of Prajuru Traditional Village in preventing drug abuse among youth in Pemogan village, South Denpasar are: Bad stigma associated with drugs is a problem that becomes an obstacle in efforts to deal with drug abuse, Lack of Resources, Low Community Participation, Lack of Educational Information and Limited Budget. And the implications for preventing drug abuse among youth in Pemogan village, South Denpasar, namely: Increasing Youth Awareness about the Dangers of Drugs, Increasing Youth Skills in Solving Problems, Increasing Community Involvement, Creating a Safe and Healthy Environment, There is a decrease in drug abuse cases among Pemogan village youth.
a STRATEGI KOMUNIKASI BADAN NARKOTIKA KABUPATEN DALAM PENANGGULANGAN BAHAYA NARKOBA DI KABUPATEN KLUNGKUNG: Strategi Komunikasi I Nyoman Tangkas; I Dewa Ayu Hendrawathy Putri; I Gede Januariawan
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 2 No. 2 (2022): Media and Communication Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v2i2.1737

Abstract

Communication is an important aspect in campaigning for the impact of drug abuse on society. To carry out these communication activities, a strong and effective communication strategy is needed by the BNN (National Narcotics Agency) institution or agency so that the intended message can be conveyed to the target community. The type of research used is qualitative, namely describing and analyzing the data that has been obtained and then elaborated in the form of an actual explanation, to find out the strategy of the District National Narcotics Agency in reducing the level of Narcotics users. The purpose of this research is to find out the dangers of drug abuse and the steps taken by the Klungkung BNNK to involve the Traditional Village in preventing drug trafficking in Klungkung Regency. The strategy carried out by the BNN (National Narcotics Agency) of Klungkung Regency in order to prevent drug abuse is to implement a program of drug abuse prevention activities, which consists of advocacy and information dissemination and by involving the role of traditional leaders to include drug abuse rules into the “Pararem” of the Traditional Village. “Pararem” is the rule or decision of the Traditional Village meeting as the implementation of the Law in the Traditional Village which regulates new matters in solving a new problem related to traditional cases in a Traditional Village. Efforts made by the National Narcotics Agency of Klungkung Regency to include “Pararem” in Traditional Villages related to the dangers of drugs in Klungkung Regency Increase Cooperation with the Majelis Desa Adat Kabupaten Klungkung, Dissemination of Information on Prevention and Community Empowerment Programs to be included in the “Pararem” of Traditional Villages and Formation of a drug free village.
KOMUNIKASI PERSUASIF PENYULUH AGAMA HINDU KANTOR KEMENTERIAN AGAMA KABUPATEN BADUNG DALAM MEMANTAPKAN SRADHA DAN BHAKTI UMAT HINDU Ida Bagus Canirartha Satwika; I Dewa Ayu Hendrawathy Putri; Dewa Ketut Wisnawa
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 2 No. 2 (2022): Media and Communication Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v2i2.1945

Abstract

The role of the Hindu Religious Counselor is very important to help the community understand and strengthen the Sradha and Bhakti teachings of Hinduism. Based on the background, three problem formulations were obtained, namely: 1) How is the Persuasive Communication Process for Hindu Religious Counselors in Badung Regency in Consolidating Sradha and Bhakti for Hindus?; 2) What is the Public Perception of the Persuasive Communication of Hindu Religious Counselors in Badung Regency in Consolidating Sradha and Bhakti of Hindus?; and 3) What are the implications of persuasive communication for Hindu religious instructors in Badung Regency in Consolidating Sradha and Bhakti of Hindus?. The theory used in this research is persuasive communication theory, constructive perception theory, and mass communication effect theory. This study uses a qualitative approach. The findings of the research are: 1) Based on the process of fostering Hindus in Badung Regency from the Persuasive Communication Aspect carried out by the Hindu Religious Counselor at the Office of the Ministry of Religion of Badung Regency, it can be divided into several stages as follows: planning, organizing, actuating, and controlling. 2) Public Perception of Hindu Religion Extension Office of the Ministry of Religion of Badung Regency in Consolidating Sradha and Bhakti, to be before and after the Application of Persuasive Communication. 3) Based on the implications are divided into 3 effects, namely: 1) cognitive effects include knowledge, affective effects include attitudes and behavioral effects include actions or behavior
IMPLEMENTASI SOSTAC DALAM STRATEGI KOMUNIKASI MARKETING PUBLIC RELATIONS (STUDI DESKRIPTIF KUALITATIF PADA RUANG KREATIF GEDUNG DHARMA NEGARA ALAYA DENPASAR) I.M. Bayu Mahardika; I Dewa Ayu Hendrawathy Putri; I Gusti Ngurah Pertu Agung
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 3 No. 2 (2023): Ethics and Communication Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v3i2.2708

Abstract

The research was conducted to find out public relations marketing communications in the creative space of Dharma Negara Alaya Denpasar. In response to the program set by the city government of Denpasar in the form of the creative space of Dharma Negara Alaya’s building. The question examined from this study is: 1) How is the implementation of SOSTAC in public relations marketing communication strategy on the creative space of Dharma Negara Alaya Denpasar? 2) What is the public relations marketing strategy in the creative space of Dharma Negara Alaya Denpasar? 3) How are public relations marketing the creative space of the Dharma Negara Alaya Denpasar building? With descriptive qualitative research, analysis results with the SOSTAC method for digital marketing strategy and public relations marketing communication strategy. After being analyzed with the SOSTAC method, then each problem formulation is dissected with public relations theory, persuasive communication theory, and symbolic interactionism theory. The results of the study show that 1) SOSTAC (Situation, Objective, Strategy, Tactic, Action, Control) implementation is by the implementation of communication carried out by the public relations team, 2) Communication strategies are carried out in a persuasive and educative manner to attract public interest, 3) Dharma Negara Alaya has a high commitment to the implementation of public service standards that have been set. In conclusion, the implementation of marketing public relations communications is following the principles and hierarchy of the organization, carrying out public communications properly, professionally, and under procedures as the researchers have concluded. Keywords: SOSTAC, Public Relations, Public Communication, Marketing
Co-Authors -, Putu Ayu Sri Kumala Dewi Awik Wirayani Purnama Dewi Dewa Ketut Wisnawa I Gede Januariawan I Gusti Ngurah Pertu Agung I Made Sinardika I Nyoman Alit Putrawan I Nyoman Subagia I Nyoman Tangkas I Wayan Wirta I Wayan Wirta, Dr.Drs. I Wayan Wirta, M.Si I.M. Bayu Mahardika Ida Ayu Dwi Putri Cahyanti Ida Bagus Canirartha Satwika Ida Bagus Gede Candrawan Indiana, Ni Made Paramitha, Komang Ayu Tri Paramitha Putu Adi Narendra Subiakta, Krishna Wasudewa Wayan Sukabawa