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All Journal ANUBHAVA: Jurnal Ilmu Komuniksi Hindu IPSSJ Brilliant International Journal of Management and Tourism
I Gusti Ayu Ratna Pramesti Dasih
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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STRATEGI KOMUNIKASI KPU BALI DALAM MENINGKATKAN LITERASI INFORMASI BAGI PEMILIH PEMULA PADA PEMILU 2024 Pranisitha, Ayu Khania; Ni Made Yuliani; I Gusti Ayu Ratna Pramesti Dasih
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 4 No. 2 (2024): Political and Cultural Communication
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v4i2.3915

Abstract

The Indonesian General Election Commission (KPU) has set the voting date for the 2024 Election, which is February 14, 2024. In the 2019 elections, the voter turnout rate in Bali was high, reaching 80 percent, while the proportion of 2024 voters on February 14 will reach the age of 17 to 39 years, 55 to 60 percent, 22 percent of whom are novice voters. This is a challenge for KPU Bali in order to increase voter participation, especially novice voters, by creating a communication strategy related to election information literacy to prevent disinformation through social media. Based on the background, the problem formulation is found, namely 1) How is KPU Bali's strategy in improving information literacy through digital media for beginner voters in the 2024 Election? 2) How is the information management of KPU Bali to reduce disinformation about the 2024 Election on digital media channels? 3) How is the response of novice voters in accessing information provided by the Bali KPU on the implementation of the 2024 Election? The theories used in this research are Harold D. Lasswell, New Media theory and Uses and Gratification theory. This research uses mixed method. The research was conducted at the Bali Provincial KPU office, Denpasar. Qualitative data collection techniques are observation, interviews, documentation, and literature study. While for quantitative data using an online questionnaire and calculated by the Taro Yamane formula.  
The Phenomenon of FOMO as Consumptive Behavior of Generation Z in Purchasing Traditional Food (Case Study of Lawar Macho Rena) Ida Ayu Elistyawati; I Gusti Ayu Ratna Pramesti Dasih; Gusti Ayu Putu Darmayanti
Brilliant International Journal Of Management And Tourism Vol. 5 No. 2 (2025): : Brilliant International Journal Of Management And Tourism
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i2.4506

Abstract

Fear of Missing Out (FoMO), or the fear of missing out on new information or trends that emerge, is one of the phenomena that emerge as a result of the influence of social media. In terms of food, FoMO makes Generation Z want to try viral foods so as not to be considered out of date. This case study uses a qualitative method with a phenomenological approach, using observation and interviews. A qualitative method with a phenomenological approach was used to collect and interview ten Gen Z informants. The results showed that Generation Z's social media content encouraged 85% of respondents to try or follow trends on social media. However, this study found that it was not only Generation Z's social media content that created a desire to try or follow trends on social media; among them, Hedden influenced Gen Z's interest in buying traditional food by 60%, unique or ancient names influenced Gen Z's interest by 70%, and traditional food stalls that were legendary influenced Gen Z's interest by 75%. Generation Z believes that legend food is delicious because it still exists today.
KOMUNIKASI PERSUASIF MALU DONG COMMUNITY BERBASIS TRI HITA KARANA DALAM KEGIATAN BACK TO SCHOOL DI SEKOLAH DASAR NEGERI 2 LANDIH DESA LANDIH KECAMATAN BANGLI KABUPATEN BANGLI Lanang Panji; I Gusti Ayu Ratna Pramesti Dasih; I Nyoman Surpa Adisastra
Integrative Perspectives of Social and Science Journal Vol. 3 No. 06 Juni (2026): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Permasalahan lingkungan menjadi salah satu isu global yang memerlukan perhatian sejak usia dini melalui pendidikan dan pembentukan kesadaran lingkungan pada peserta didik. Dalam konteks tersebut, komunitas sosial memiliki peran penting sebagai mitra pendidikan dalam menanamkan nilai-nilai kepedulian lingkungan kepada siswa. Salah satu komunitas yang aktif melakukan edukasi lingkungan adalah Malu Dong Community melalui program Back to School yang dilaksanakan di SD Negeri 2 Landih, Desa Landih, Kecamatan Bangli, Kabupaten Bangli. Penelitian ini bertujuan untuk menganalisis strategi komunikasi persuasif Malu Dong Community berbasis Tri Hita Karana, mengidentifikasi kendala yang dihadapi selama pelaksanaan kegiatan, serta menganalisis implikasi penerapan strategi komunikasi tersebut terhadap siswa. Penelitian menggunakan metode kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui observasi, wawancara mendalam, dokumentasi, dan studi kepustakaan. Informan penelitian terdiri atas pengurus Malu Dong Community, pihak sekolah, dan siswa yang mengikuti kegiatan Back to School. Analisis data dilakukan melalui reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa strategi komunikasi persuasif yang diterapkan dilakukan melalui pendekatan interaktif, edukatif, komunikatif, dan partisipatif dengan memanfaatkan bahasa sederhana, storytelling, permainan edukatif, komunikasi dua arah, pemberian contoh langsung, serta praktik lapangan yang dikaitkan dengan nilai-nilai Tri Hita Karana. Kendala yang dihadapi meliputi perbedaan tingkat pemahaman siswa, keterbatasan fokus peserta, suasana kelas yang dinamis, serta keterbatasan waktu pelaksanaan. Strategi komunikasi persuasif berbasis Tri Hita Karana memberikan implikasi positif terhadap peningkatan kesadaran lingkungan, partisipasi siswa dalam menjaga kebersihan sekolah, serta tumbuhnya sikap tanggung jawab dan kepedulian sosial terhadap lingkungan sekitar.
Co-Authors Gusti Ayu Putu Darmayanti I Nyoman Surpa Adisastra Ida Ayu Elistyawati Lanang Panji Ni Made Yuliani Pranisitha, Ayu Khania