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STRATEGI KOMUNIKASI KPU BALI DALAM MENINGKATKAN LITERASI INFORMASI BAGI PEMILIH PEMULA PADA PEMILU 2024 Pranisitha, Ayu Khania; Ni Made Yuliani; I Gusti Ayu Ratna Pramesti Dasih
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 4 No. 2 (2024): Political and Cultural Communication
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v4i2.3915

The Indonesian General Election Commission (KPU) has set the voting date for the 2024 Election, which is February 14, 2024. In the 2019 elections, the voter turnout rate in Bali was high, reaching 80 percent, while the proportion of 2024 voters on February 14 will reach the age of 17 to 39 years, 55 to 60 percent, 22 percent of whom are novice voters. This is a challenge for KPU Bali in order to increase voter participation, especially novice voters, by creating a communication strategy related to election information literacy to prevent disinformation through social media. Based on the background, the problem formulation is found, namely 1) How is KPU Bali's strategy in improving information literacy through digital media for beginner voters in the 2024 Election? 2) How is the information management of KPU Bali to reduce disinformation about the 2024 Election on digital media channels? 3) How is the response of novice voters in accessing information provided by the Bali KPU on the implementation of the 2024 Election? The theories used in this research are Harold D. Lasswell, New Media theory and Uses and Gratification theory. This research uses mixed method. The research was conducted at the Bali Provincial KPU office, Denpasar. Qualitative data collection techniques are observation, interviews, documentation, and literature study. While for quantitative data using an online questionnaire and calculated by the Taro Yamane formula.

POLA KOMUNIKASI BUDAYA PENGGUNAAN REMPAH DI BIDANG SEKSUALITAS DALAM LONTAR RUKMINI TATTWA Ni Luh Dian Suryantini; Ni Made Yuliani; I Gede Suwantana
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 4 No. 2 (2024): Political and Cultural Communication
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v4i2.4007

The spices from Indonesia such as pepper, candlenut to nutmeg are mentioned in the Rukmini Tattwa lontar manuscript as a component of the recipe that is said to be potent or effective. In the past, spices were an expensive item. In the ancient text Rukmini Tattwa, it is stated that a woman can return to virginity by using spices. Likewise with men who can increase confidence. This study uses a qualitative approach with the Purposive Sampling method, which is a technique for taking data sources from informants who are considered to know and understand the subject matter being researched the most. Based on this presentation, the relevant theories used are (1) Simulacra Theory from Jean Baudrillard; (2) The Theory of Cultural Identity put forward by Stephen W. Littlejohn; (3) The Theory of Cultural Imperialism by Herb Schiller. The use of spices in the field of sexuality as stated in Lontar Rukmini Tattwa is not only a physical practice but also a complex cultural phenomenon. Apart from being an economic route, it is also a medium for cultural exchange, including in terms of sexuality. Lontar Rukmini Tattwa, a traditional Balinese manuscript, provides insight into the patterns of cultural communication that occurred related to sexuality at that time. With the display perspective method, the cultural communication that occurs is one-way communication. This means that the pattern of cultural communication using the display perspective method is carried out through exhibitions that are quite effective as a cultural communication tool to narrate or convey the content message of Rukmini Tattwa's lontar. Second, the primary communication pattern which shows the delivery of messages through intermediaries. This pattern includes language and body movements to help provide understanding so that there is no shift in meaning between the denotative and connotative meanings of Lontar Rukmini Tattwa. With the theory of simulakra, the pattern of cultural communication that occurs can be understood that the description in Rukmini Tattwa is a hyperbole or strong metaphor, not a scientific fact. The claim that the herb can restore the condition of women to adolescence is more of a reflection of cultural beliefs or myths that have long been developed. So, even though these claims sound real and convincing, it must be realized that this is only part of a simulation that has no scientific basis.

STRATEGI KOMUNIKASI PENYIARAN DALAM PROGRAM ACARA SIRAMAN ROHANI HINDU DI LPP TVRI BALI Ni Putu Sinta Lestari; Ni Made Yuliani; I Nyoman Subagia
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 2 No. 1 (2022): Moderation and Communication Culture
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v2i1.892

Religion needs a strategy. This became a challenge for the Balinese Society in particular to understand the teachings of Hinduism. So as to achieve this, Hinduism lays out three basic frameworks, (Tatwa / Philosophy, Ethics/susila, and Ceremonies/rituals) which one with the other fills and is a unanimous unity to live and be silent in order to achieve religious goals called Jagadhita and Moksa. Spiritual water in Hinduism one of them is dharma discourse. In doing dharma discourse in the mass media such as in LPP TVRI Bali through the Hindu spiritual splash program needs to do a strategy, method, and technique to attract people to be more interested in watching the show of Hindu spiritual shingles. There is 3 issues on this topic, that is: (1). How to choose the topic for Siraman Rohani Hindu program on LPP TVRI Bali for the community. (2). How the broadcasting communication strategy for Siraman Rohani Hindu on LPP TVRI Bali. (3). What is the impact of Siraman Rohani Hindu on LPP TVRI Bali to the community. The theory that is used is Agenda Setting Theory and Dependency Effect Mass Communication theory. Data collection techniques are done by observation, interview, and documentation. Data providing technique using qualitative descriptive. This study found including the option of topic for the program, it is needed to plan and prepare competent source person and announcer in their field and deliver topics using appropriate methods and techniques. Communication broadcasting strategy is used to attract an audience by applying broadcasting strategy using sociodrama, promotion strategy through social media, and persuasive communication strategy. Evaluation in applying strategies such as evaluation of the on-air process, evaluation of resource persons, and evaluation of the production. The impact of Siraman Rohani Hindu program on society is as there is a Cognitive impact, affective impact, and behavioral impact.

PENGARUH TERPAAN TAYANGAN DHARMA WACANA BALI TV TERHADAP PEMAHAMAN UMAT MENGENAI AJARAN AGAMA HINDU DI BALI SELATAN I Dewa Gede Agus Priana Putra; Ni Made Yuliani; Made Sri Putri Purnamawati
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 1 No. 1 (2021): Communication, Moderation and Harmony
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v1i1.1065

The purpose of this correlational quantitative research is to determine the exposure impact of Dharma Wacana Bali TV show (X) with the indicators of broadcasting frequency, duration and attention on the understanding people about Hinduism knowledge with the indicator of three Hindu religion framework: Tattwa, Susila and upacara. The data were collected using questionnaire with 100 respondents of Bali Selatan area. After instrument test of variable X that is exposure Dharma Wacana Bali TV show which consists of 8 questions and variable Y that is the understanding people about Hinduism knowledge which consists of 20 questions using Corrected Item-Total Correlation to 20 samples, it can be concluded that all questionnaires are valid. Likewise reliability test using Alpha Cronbach technique, both variables are reliable. So that, further testing can be done. The data were processed and analyzed using descriptive and correlations with Software IBM SPSS V.25.0 for Windows. Descriptive hypothesis testing results show that the exposure of Dharma Wacana Bali TV Shows from the sample calculation found an average of 69.69% of the expected. The results of testing the descriptive hypothesis of the understanding people about Hinduism knowledge in South Bali from sample calculations found an average of 77.74% of what was expected. Thus the third hypothesis is that there is a significant influence of the exposure of Dharma Wacana Bali TV show on the understanding people about Hinduism knowledge in South Bali.

KOMUNIKASI INTERPERSONAL GURU DAN MURID DALAM MENGIMPLEMENTASIKAN TRI KAYA PARISUDHA DI SANGGAR KEGIATAN BELAJAR KOTA DENPASAR Ni Wayan Sukardi; Ni Made Yuliani; Ni Komang Sutriyanti
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 4 No. 1 (2024): Culture and Family Communication
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v4i1.2712

In the implementation of character education in educational institutions, interpersonal communication patterns are very important so that character education can run well. This is because each student has a different background. This research was conducted to examine the interpersonal communication of teachers and students in implementing tri kaya parisudha at the Learning Activity Center in Denpasar. The theory that underlies this research is Rational Choice Theory. This study used a qualitative approach. The type of qualitative data collected is sourced from primary and secondary data. Data collection techniques used are observation, interviews, documentation. The findings of the research results are that the interpersonal communication applied by the teacher to the students of the Denpasar City Learning Activity Center in forming the religious character of children is using the preservation strategy model, one-way communication and interaction communication or two-way communication. This type of communication is expected to foster student activity both in teaching and learning activities and in play activities. The obstacles encountered are mechanical constraints (mechanical, channel noise), semantic between students and teachers (semantic noise), ecological constraints in learning activities in the city of Denpasar. Quality improvement is carried out by increasing educational input, improving the quality of the educational process, improving the school environment. The implications of interpersonal communication between teachers and students in tri kaya parisudha learning in the Learning Activity Center in Denpasar city are changes in the quality of children from the cognitive aspect, changes in the quality of children from the affective aspect, changes in the quality of children from the psychomotor aspect.

Strategi Komunikasi Arja Muani Akah Canging Sebagai Hiburan Inovatif Di Desa Munggu Kecamatan Mengwi Kabupaten Badung Ni Luh Putu Indah Purnama Dewi; I Wayan Wastawa; Ni Made Yuliani
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 4 No. 1 (2024): Culture and Family Communication
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v4i1.2837

One of the performances in Bali that is often performed is the arja dance drama, but in this millennial era, interest in arja drama dances has begun to decline. Arja is known as a classic theater with long and boring performances. The communication strategy was used by the Arja Muani Akah Canging group as an effort to attract the interest of the audience, from young to old. Arja muani Akah Canging provides a new atmosphere in presenting his show as innovative entertainment. The problems raised in this research are (1) what is the communication strategy of arja muani Akah Canging as innovative entertainment in Munggu Village, Mengwi sub-district, Badung regency? (2) what is the function of the communication strategy in staging arja muani Akah Canging as innovative entertainment in Munggu village, Mengwi sub-district, Badung district? (3) what are the implications of the arja muani Akah Canging communication strategy as innovative entertainment in Munggu village, Mengwi sub-district, Badung district? This study uses three theories to dissect the formulation of the problem, namely: the theory of turgi drama, the theory of structural functionalism communication, and the theory of rhetoric. This research uses qualitative methods by collecting data through observation, interviews, and literature studies. This study aims to examine the communication strategy arja muani Akah Canging as innovative entertainment. Based on the results of the study, this study found the following results: 1) The process of staging arja muani Akah Canging with the preparation, staging, final staging stages. As well as a communication strategy in staging the arja muani Akah Canging in Munggu village, Mengwi sub-district, Badung district. 2) The function of staging arja muani Akah Canging is the primary function as a means of entertainment for the community in religious ceremony activities.

PERANAN KOMISI INFORMASI DALAM MENSOSIALISASIKAN PERATURAN KOMISI INFORMASI UNTUK KETERBUKAAN INFORMASI PUBLIK DI PROVINSI BALI: - Dewa Nyoman Suardana; Ni Made Yuliani; I Made Dian Saputra
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 4 No. 1 (2024): Culture and Family Communication
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v4i1.2850

This openness of information must be guarded simultaneously by the public and public bodies, openness of information can bring prosperity to the community, and become a tool towards accelerating development. If this information disclosure is implemented, the public will know many things, human resources will increase which will then become an asset for the government to support the acceleration of the realization of government programs. During the 13 (thirteen) years of promulgation, the public and public bodies have not followed up on it massively. Researchers are interested in researching "The Role of the Information Commission in Promoting Information Commission Regulations for Public Information Disclosure in Bali Province". The research uses a normative legal approach, namely in the form of library research. The research findings are: 1) The Information Commission's strategy in disseminating Information Commission Regulations for information disclosure for public bodies, namely: Use of public communication media, electronic and non-electronic channels; Advocacy, outreach and education to public bodies; Collaboration and synergy of program activities with public bodies; Involvement of public bodies in monitoring and evaluating public information disclosure and Central IC work programs. 2) Obstacles faced in disseminating Information Commission Regulations for information disclosure for public bodies include: Organizational structure support; Governance strengthening budget; Facilitate the improvement of the competence of commissioners and secretariat; Facilities and infrastructure; Obstacles to the implementation of public information services in public bodies. 3) Implications in disseminating information commission regulations for public bodies. Keywords: The Role of the Information, Commission, and Public Information Disclosure

STRATEGI KOMUNIKASI TIM EDUKASI PENGELOLAAN SAMPAH BERBASIS SUMBER DI DESA UBUNG KAJA Bhimantara Ari Sugandi; Relin D.E; Ni Made Yuliani
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 3 No. 2 (2023): Ethics and Communication Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v3i2.2439

This study aims to examine the form of a communication strategy for the Resource-based Waste Management Education Team in Ubung Kaja Village. This research was conducted in Ubung Kaja Village. The sample in this study was selected by purposive sampling method. In this study, several data collection techniques were used, including observation, interviews, literature study, and documentation. Data analysis carried out in this study used data reduction, data presentation, and verification, then analyzed and interpreted in accordance with the research to be carried out so that the results obtained can truly be accounted for and a broader understanding is obtained which provides education regarding resource-based waste management. . From the results of data analysis, it was found that the Education Team used the concept of Middleton's communication strategy which was considered suitable for the program to be implemented, namely counseling on source-based waste management in a persuasive way, namely formulating plans by determining communicators, messages conveyed, media used, and targets. The communication process carried out by the Education Team is not always smooth, because there will be obstacles encountered. To analyze the obstacles the researcher used SWOT analysis and found internal and external supporting factors, as well as internal and external inhibiting factors. These factors were analyzed again using the SWOT Matrix analysis to find efforts or solutions to these constraints. In addition to the obstacles and efforts, of course there are communication effects expected by the education team, three implications are obtained, namely cognitive implications related to the knowledge of the community that understands different types of waste, affective implications which are related to emotions that are embedded in the community and the education team such as feelings, and responsibilities . The implication of behaviorism is a change in attitude, or expected behavior, namely that people have started to understand how to sort waste, make compost, biopore holes, eco enzyme, and become customers of the Garbage Bank. Keywords: communication strategy, waste, resource-based waste management, education team

STRATEGI KOMUNIKASI PARISADA HINDU DHARMA INDONESIA ( PHDI) DALAM PEMBINAAN UMAT HINDU DI KOTA KENDARI TAHUN 2020-2021 Widi Astuti; Ni Made Yuliani; I Nyoman Sueca
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 3 No. 2 (2023): Ethics and Communication Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v3i2.2711

Provides guidance to Hindus is Parisada Hindu Dharma Indonesia, Kendari City. Parisada Hindu Dharma Indonesia or commonly abbreviated as PHDI is the highest assembly of Hindu religious institutions, which was established to serve Hindus in increasing Sraddha and Bhakti based on the Vedic Scriptures, as well as managing and developing Hindus in enhancing their awareness of religious life. Based on this background, researchers are interested in researching the "Communication Strategy of Parisada Hindu Dharma Indonesia in the Development of Hindus in Kendari City in 2020-2021", with the formulation of the problem, namely 1) What is the communication strategy of Parisada Hindu Dharma Indonesia in fostering Hindus in Kendari City in 2020-2021? 2) What are the inhibiting factors and supporting factors for the communication of Parisada Hindu Dharma Indonesia in fostering Hindus in Kendari City in 2020- 2021? 3) What are the implications of the communication of Parisada Hindu Dharma Indonesia in fostering Hindus in Kendari City in 2020-2021?.The theory used in this research is the theory of therapeutic communication, the theory of symbolic interactionism, and the theory of behaviorism. This study uses a qualitative approach. This type of data collection is qualitative from primary and secondary data sources. Data collection techniques used are observation, interviews, documentation. The research findings are: 1). The communication strategy implemented by PHDI Kendari City in coaching to increase Sraddha and Bhakti Hindus in Kendari City are public communication, persuasive communication, and direct communication 2) factors that become obstacles and support for PHDI in the coaching process, namely the presence of internal and external factors 3 ) The implications/impacts resulting from the coaching carried out by PHDI Kendari City for Hindus in Kendari City are an increase in and understanding of Sradhha and Bhakti about the teachings of the religion they adhere to. Keywords: Communication Strategy, Parisada Hindu Dharma Indonesia, Development of Hindus

Komunikasi Semiotika Karya Seni Patung Monyet Di Sanna Ubud A Pramana Experience Astrid Harikaputri; Ni Made Yuliani; I Ketut Wardana Yasa
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 5 No. 1 (2025): Communication Media and Organization
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v5i1.3912

This research employs a qualitative methodology with a semiotic approach to analyze the symbolic and communicative dimensions of sculpture as a form of visual language. Data were collected through observation, in-depth interviews with the designer, and documentation of the artwork and its surrounding context. The research focuses on the monkey sculpture at Sanna Ubud A Pramana Experience, a piece inspired by the story of Ni Diah Tantri, deeply rooted in Balinese cultural narratives. By applying the semiotic theories of Charles Sanders Peirce, Roland Barthes, and Ferdinand de Saussure, the study reveals that the sculpture functions as a layered communicative artifact that fulfills the criteria of icon, index, and symbol. Although physically static and three-dimensional, the sculpture operates as an effective one-way communication medium that persuasively conveys cultural and philosophical messages. The semiotic communication function of the sculpture not only transmits information about local cultural values but also creates interpretative space that engages the audience cognitively and affectively through denotative, connotative, and mythological meanings. Theoretically, this research offers a significant contribution to the development of communication science, particularly by expanding the scope of semiotic studies into the domain of three-dimensional visual arts. The findings demonstrate that sculpture can serve as an effective agent of cultural communication, as well as a medium of expression capable of bridging tradition, contemporary symbolism, and audience reception. Thus, this study enriches scholarly discourse on how artworks function as instruments of communication that represent identity, values, and meaning construction within specific cultural contexts.

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