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All Journal Jurnal Sosial dan Teknologi J-MIND (Jurnal Manajemen Indonesia)
Adhyaksa, Rangga Pijar
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Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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DESIGN THINKING APPROACH FOR SUSTAINABILITY OF FREE MEAL PROGRAM AT AL-QUDS TRADITIONAL ISLAMIC BOARDING SCHOOL Zanesty, R. Aditya Rayhan; Adhyaksa, Rangga Pijar; Mahdi, Muhammad Haikal
J-MIND (Jurnal Manajemen Indonesia) Vol. 9 No. 2 (2024): J-MIND (Jurnal Manajemen Indonesia), December 2024
Publisher : LPPM Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/j-mind.v9i2.19193

Abstract

The free meal initiative in Indonesia aims to combat malnutrition and stunting. Introduction: This study explores the implementation of the free meal program at Pondok Pesantren Al-Quds. Purpose of the Study: To identify challenges and propose solutions for sustainable meal management. Objective of the Paper: To analyze financial, logistical, and nutritional issues while developing targeted interventions. Research Methodology: Utilizing the Design Thinking approach, qualitative data were gathered through interviews and surveys with 27 participants from the boarding school community. General Findings: Key challenges included financial instability, inconsistent meal quality, and the need for standardized meal management systems. Proposed solutions, such as an Excel-based budgeting tool and financial literacy training, aim to enhance the programs sustainability and effectiveness. The findings highlight the importance of structured management practices and community involvement in successfully implementing the free meal initiative.
Impact of Customer Satisfaction on Loyalty in Indonesia B2B Digital Marketing Agency (Case Study of Bertumbuh Creative) Adhyaksa, Rangga Pijar; Astuti, Novika Candra
Jurnal Sosial Teknologi Vol. 5 No. 7 (2025): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v5i7.32221

Abstract

This study examines the factors influencing customer satisfaction and loyalty at Bertumbuh Creative, a micro-scale B2B digital agency in Indonesia's rapidly growing digital economy. With the e-commerce sector projected to reach $360 billion in GMV by 2030, Bertumbuh Creative provides cost-efficient services to MSMEs, including social media management, e-commerce activation, and digital advertising. Despite successful client acquisition and regional expansion, the agency faces challenges in maintaining customer retention, signaling underlying issues with satisfaction and operational consistency. Using a qualitative research approach, this study applies the Gioia Method and Van Rensburg’s (2010) Overall Satisfaction framework to explore the drivers of customer satisfaction. In-depth interviews with clients reveal that satisfaction is influenced by both functional execution and relational surplus, such as emotional attentiveness and fair negotiation. However, recurring technical inconsistencies negatively impact trust and perceived value. Loyalty mapping using Dick and Basu’s (2021) typology shows that while most clients exhibit latent loyalty, their positive attitudes are not reflected in repeat behavior, indicating a need for more structured retention strategies. The findings suggest that Bertumbuh Creative must address operational inconsistencies and enhance relational aspects to improve customer loyalty and retention. Future research should explore structured retention strategies and the role of operational consistency in customer satisfaction in the digital services sector.
Co-Authors Mahdi, Muhammad Haikal Novika Candra Astuti Zanesty, R. Aditya Rayhan