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All Journal J-MIND (Jurnal Manajemen Indonesia) Cerdika: Jurnal Ilmiah Indonesia
Mahdi, Muhammad Haikal
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences

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DESIGN THINKING APPROACH FOR SUSTAINABILITY OF FREE MEAL PROGRAM AT AL-QUDS TRADITIONAL ISLAMIC BOARDING SCHOOL Zanesty, R. Aditya Rayhan; Adhyaksa, Rangga Pijar; Mahdi, Muhammad Haikal
J-MIND (Jurnal Manajemen Indonesia) Vol. 9 No. 2 (2024): J-MIND (Jurnal Manajemen Indonesia), December 2024
Publisher : LPPM Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/j-mind.v9i2.19193

Abstract

The free meal initiative in Indonesia aims to combat malnutrition and stunting. Introduction: This study explores the implementation of the free meal program at Pondok Pesantren Al-Quds. Purpose of the Study: To identify challenges and propose solutions for sustainable meal management. Objective of the Paper: To analyze financial, logistical, and nutritional issues while developing targeted interventions. Research Methodology: Utilizing the Design Thinking approach, qualitative data were gathered through interviews and surveys with 27 participants from the boarding school community. General Findings: Key challenges included financial instability, inconsistent meal quality, and the need for standardized meal management systems. Proposed solutions, such as an Excel-based budgeting tool and financial literacy training, aim to enhance the programs sustainability and effectiveness. The findings highlight the importance of structured management practices and community involvement in successfully implementing the free meal initiative.
A Proposed Marketing Strategy For Furniture Business: The Case of Embet Furniture Mahdi, Muhammad Haikal; Astuti , Novika Candra
Cerdika: Jurnal Ilmiah Indonesia Vol. 5 No. 10 (2025): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v5i10.2933

Abstract

Embet Furniture is an Indonesian furniture company founded in 2000 and produces high-quality teak wood furniture through retail and online sales. The company offers a variety of products, including standard catalog furniture, custom furniture made from solid wood, HPL multiplex, and steel, as well as repair services. Throughout its operations, Embet Furniture has collaborated with various clients, including boutique hotels, architects, and interior design firms. However, the company faced challenges with below-target sales due to increased competition from imported products and a suboptimal digital marketing strategy. This study aims to analyze Embet Furniture's condition, evaluate its existing business model, and formulate a new marketing strategy. The external analysis included PESTEL, Porter's 5 Forces, and customer perceptions, while the internal analysis utilized STP, IRO, Business Model Canvas, and the Marketing Mix. The analysis results were used to assess and redevelop the business model, considering both internal and external factors. The new marketing strategy focused on increasing brand awareness, sales performance, and expanding the B2C and B2B segments through digital marketing optimization to support sustainable business growth
Co-Authors Adhyaksa, Rangga Pijar Astuti , Novika Candra Zanesty, R. Aditya Rayhan